Hey Music Lovers! Thank you for checking out my kickstarter video!
I'm in the process of recording my 5th studio album. This one is different. We wanted to get in touch with our fans, find out what you wanted to hear, and then include you in the process. Apparently what you wanted was a HOLIDAY ALBUM! I am quite the sucker for the holidays myself, so it didn't take much convincing. We've put together a group of songs that I am really excited about. Some you know, some you don't (because we just wrote them) and some we put a new spin on. Regardless, the musicianship on the album is amazing. Here's who we have on the album so far: ME, Kevin Bowe (Jonny Lang/Etta James/Paul Westerberg), Peter Anderson (Polara/The Ocean Blue), Steve Price (Rex Daisy), Tommy Barbarella (Prince-nuff said), Charlie Peterson, Steve Kung, Brian Gallagher, James Tyler O'Neill, and The MN Boychoir. We've got the best. Which came at a price. Other expenses involved in putting out an album like this include: photography & art design, production, mixing, studio fees, mastering and the never cheap PROMOTION. Then when all is said and done we have to get the CD duplicated and buy TONS of copies in advance so we have plenty when you all buy them for stocking stuffers, right!?!
As we started making this album, I got so excited about it that we decided to launch a whole new concert series to go with it. Both the album and the concert series are called Alison Scott's "A Soulful Christmas." We wanted to find a way to incorporate our community into these shows, especially young people who are interested in music. So, we are teaming up with 5 different choirs from all over MN. The choirs involved are: The MN Boychoir, The Honors Choirs of SE Minnesota, the Zumbrota-Mazeppa Public School Choir, Lakeville South Public School, & North High School from St. Paul. Each of these choirs will be singing 2 songs with us at the Live shows, hanging out with the band at sound check and getting a feel for what life in the music business is like. I want to show them that being a musician is a hugely rewarding career if you are willing to work hard and put the time in to perfecting your craft.
We have a few other surprises lined up for these shows, but I'd like to keep them under wraps for now. No sense spoiling everything! But I can tell you that putting on a show like this definitely costs a pretty penny. If you want to help us put this together without accumulating debt, you can donate and help cover the costs of all of these musicians. We will be giving the choirs all a performance fee to cover their expenses.
So you see, we have lofty goals. Achievable goals, but not without your help. You all give me a reason to keep making these albums. I am so grateful to have people that want to hear our music. Anything you can give will help immensely. We came up with the coolest list of THANK YOU GIFTS we could think of. So, take a browse through them and see what speaks to you. Thank you for your time. I hope you see the potential here. We won't disappoint! We'll see you at one of our holiday shows!
Risks and challenges
The biggest risk of putting out a new album is not finishing it and running out of money. Since this is my 5th album and I'm working with the same production team as I have in the past, I know exactly what my expenses are. We have already paid for a lot of these expenses since we've been in the studio all summer. The last few steps are mastering, finalizing the art, paying the royalties and duplication. I've never had any hiccups during this last phase of making a record. I expect the remainder to go smoothly. If something comes up, I am working with people that will help me address those issues quickly.
As far as the concert series goes, we have two major obstacles. 1. Put together an awesome show. 2. Get people to show up.
We've already put together an awesome show. That is done. Now the biggest goal is to promote the series effectively. We'd like to make this series an annual event. Every year bigger and better than the last. So, we're starting with realistic goals and expectations this year. (Don't embarrass yourself and don't go broke:) No really...we have a very loyal following and we sell out our shows around Minneapolis regularly. We expect to do well, but we still want to work to expand things. If something unexpected happens like say the blizzard of the century on show night, we will roll with it. The show must go on if at all possible!
- (30 days)