Rhino Laces came about when we (Adam and Justin) got tired of having to replace our boot laces 2 or 3 times a year. We were tired of carrying an extra pair of laces just to make it through two weeks in the woods, surrounded by wildfire, in some of the harshest conditions on earth. Leather laces were susceptible to dry climates and broke after a fair amount of abuse. We tried para-cord ("P-Cord" or "550-cord") but it broke or burned. We tried runner's laces... those lasted for less than two weeks.
The inspiration for this product hit us like a tomahawk to the skull: As Justin was hitching a ride in a helicopter on the way to a fire, he saw something that could change boot laces forever. Two weeks later, we completed our first prototype. They have evolved and improved since then -- but the prototypes are still on our boots. Which means you're getting a product that is even better.
Over the next several months, we gave out prototypes to fellow wildland firefighters and Law Enforcement officers... and the word spread faster than we anticipated. We started getting requests for more unbreakable boot laces on a daily basis.
These laces stretch the gambit of practical uses. We have received requests from outdoor enthusiasts, backpackers, hunters, firefighters, military personnel, EMS, hockey players, welders, you name it...they are made to be abused.
As this project took on a life of its own, we knew that we were going to have to figure out a way to mass-produce these laces and improve the finished look.
So here we are.
We strive to make a quality product that will be with you after every shift, deployment, or adventure.
We utilize American products, made by Americans that will not settle for anything less than the best.
Don't be the one left on the trail changing out your cheap laces in the rain.
Don't worry about your laces when the fire is raging around you.
Don't worry about your laces when the bullets start flying.
Go to work and know that you're going to bring home that paycheck without having to worry if your boots could fail you.
Don't accept anything less than the best. If you are willing to spend the money on quality footwear, or willing to go on an adventure that is more than risky, you've found the product that won't let you down.
Join us in forever changing laces. Lace 'em tight and RHINO UP.
In order to bring Rhino Laces to life, we need your support. Not only does this mean pledging for Rhino Laces, but also sharing this project with your friends. Something as simple as tweeting about our page or sharing our Facebook page will go a long way to the success of Rhino Laces. So please take a moment and click on the Facebook, and Twitter tabs at the top of the page and don’t keep Rhino Laces a secret!
REAL WORLD PICS
What is the Rhino Guarantee?
It is a guarantee that you can depend on your RHINO LACES™ to perform whenever and wherever you go. This is no B.S. These laces won't fail YOU EVER. The Rhino LACES™ are the only ones that have this guarantee. They have been manufactured to withstand anything.
The guts of these laces will never break or cut or rip. The exterior is subject to abrasion and cuts, however the guts will always remain. This will allow your boots to go through literally anything and even if the exterior of your laces are on fire, severed, or torn the guts will always hold them on your boots.
Risks and challenges
Our first project we wanted to get 2 machines. We reduced our funding goal to just buy one smaller cheaper machine.
We have to automate as much as possible and take these laces from prototypes to a real product that anyone can get. For the past 12 months we've been testing and refining Rhino Laces. We are ready to begin production. Your support will help fund the first production run and get the Rhino Laces on your boots! The funding will assist with the cost of tooling, manufacturing and distribution. We will also be using the funding to expand the range of laces available for you to choose from.
1. 1st month: We would like to buy 1 automatic multi-material cutter that will automatically measure and cut the RHINO materials in to length. Vastly cutting down our production time.
2. 1st month: Work with a supplier and manufacturer in NY to have the laces produced in mass rolls. 5000 ft per roll etc..
3. 1st month: We have 2 Patent Pend but we also need to file 3 design and utility patents.
4. On going: We want everything to be made in the USA. Continue to seek out durable parts and materials that are all USA made.
5. 1.5 months: We need to purchase SKU's and packaging materials
6. 2-3 months begin fulfilling Kick-starter commitments early April.
7. 1 yr: There is potential for these laces to be used with any shoe not just boots. We would need to research lace sizes for other footwear and test.
Culmination of steps 1-6 = We feel that there are military applications and we would like to pursue a DOD contract to make laces for the folks in uniform. We would need materials and enough laces to prove that we could support that task.
It has been 13 months since Justin and Adam laced up their boots with their prototypes. 36 fires and 100's of miles later those original prototypes are still kicking it. Watch our Video
Here is our Guarantee because we feel so strongly about this product.
As we complete orders we will fill them. So the first people to order will be the first people to get their laces.
When our project is fully funded we will seek out a patent attorney to make sure our idea and design is fully protected. Once that is complete we will begin fulfilling the orders. We have already confirmed that 90% of the material that we need are available. The other 10% can be gotten over several months. If it looks like our kickstarter campaign is going to be funded then we will start gathering all the materials we will need ASAP. We will strive to keep everyone updated bi-monthly along with videos.
We still work full time so if we are sent to a fire there will be about a 2 week delay for that months production.
Our goal is to produce 250 units per month allowing us to fill all orders by September. If we get over funded then there will be an altered time frame that we will update you on.
Having said that, we know that there may be unanticipated challenges along the way, and in the true spirit of crowd funding, we intend to be totally transparent with any hurdles that we encounter and will keep you up to date.Learn about accountability on Kickstarter
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