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Melding form and function in a collection that empowers women to take on whatever the day throws at them.
Melding form and function in a collection that empowers women to take on whatever the day throws at them.
Melding form and function in a collection that empowers women to take on whatever the day throws at them.
114 backers pledged $11,398 to help bring this project to life.

About this project

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Apocalypse. Ready.: Clothing+Accessories as Figurative Armor

$11,398

114

 

 

 

We all know that feeling. Those times in your life when it seems like the odds are stacked against you. Everything is toppling down, and you’re left in the rubble. And guess what. It may not be pretty, but you’ve survived and created a new life in spite of it all. 

For women who are bravely taking on apocalyptic obstacles big or small, whether you’re pitching in a difficult client meeting, or dealing with a boss who is being a total zombie all while fighting the sub zero chill of office AC, or losing a job or a loved one and making it on your own, the Apocalypse. Ready. collection of clothing and accessories melds modern form and function so you feel empowered strong and confident enough to take on the day.

Azmara Asefa is the founder and designer of AZMARA ASEFA, the company that brings you this kit of Apocalypse. Ready. clothing and accessories. She practiced architecture in London, Ohio, Atlanta, and Los Angeles for years before making the transition into the fashion arena.

Architecture influenced her love of 3D-Printing, laser cutting, clean lines, minimal silhouettes, and interesting textures. This niche specialty won Azmara a spot in the national emerging designer competition at Phoenix Fashion Week in 2015 where she began her mentorship with True Religion co-founder, Kym Gold. She will appear on the shopping network, EvineLive, this fall to launch her diffusion women’s fashion line. 

As the daughter of an Ethiopian refugee, Azmara is inspired by world cultures, resilient people, and the generosity of the human spirit, which is why 10% of the brand's future sales will go to the Women’s Refugee Commission. No Kickstarter funds will be donated. She resides in Los Angeles where her collection is also produced.

 

Using my skills as an architect, I’ve integrated innovative technology with minimalist fashion to produce: 

  • bold architectural lines
  • laser-cut geometries
  • detailed 3D-printed accessories 

These features are engineered to flatter, maintain optimal comfort, and adjust with your daily needs. This collection is built to equip you for all the tough times.

 

 

 

    

Sizes: S/M, M/L
Sizes: S/M, M/L

 

 

 

 

 

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Sizes: S/M, M/L
Sizes: S/M, M/L

 

 

 

 

 

Sizes: XS, S, M, L
Sizes: XS, S, M, L

The moto jacket's minimal form is meant to flatter rather than add mass! Smart darting and curved hems smooth out your curves. All the flash happens in the back, but there's some functionality to all the laser cut-outs. They act as ventilation so all your heat doesn't get trapped and icky when you want to wear it out on a spring day.

 

                                                              

 

Sizes: 5, 6, 7, 8, 9
Sizes: 5, 6, 7, 8, 9

 

Sizes: 5, 6, 7, 8, 9
Sizes: 5, 6, 7, 8, 9

                           

 

 

Sizes: 5, 6, 7, 8, 9
Sizes: 5, 6, 7, 8, 9

  

  

Sizes: 5, 6, 7, 8, 9
Sizes: 5, 6, 7, 8, 9

 

 

 NEW!! (10/11/2016)

 

 

 

 

 

I’m excited to share the collection with the Kickstarter community. With your help, the collection can go into production and be worn by take-charge women like yourself and women you know and love. As part of the Apocalypse. Ready. attitude, we follow sustainable business practices, starting with people first! The accessories and clothing are all produced in the United States.

We work with state of the art 3d-printing factories, local laser-cutting studios, and hand-selected cut and sew factories to guarantee that everything is made to our ethical and quality standards.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

How are the 3D printed accessories made? 

We create a 3D model in a CAD software called Rhino 3D. The model is virtually tested for potential failures. It is, then, manually checked for potential failures. Upon passing inspection, a version of the model is 3D-printed in wax. A plaster mold is poured around a wax 3d print of your product, and Bronze is cast into the plaster mold. It, then, goes through extensive hand polishing to give it a smooth, glossy finish.

It's made with technology and love just for you!

How do I know my ring size?

Here’s a link to ring size guide. Print out the PDF on an 8.5x11 page with no scaling to fit. Place a ring you have over the circles to see what size your ring matches.

Can I get a custom size?

Right now, the only sizes we carry are XS-L. As we grow, we’d love to include all sizes. The shapeshifting jacket and dress are flow and loose to accommodate different sizes and shapes.

How much is shipping?

Shipping on accessories is free in the US. Shipping on clothing is $12 in the US. Consult the rewards to see shipping for overseas.

How many ways can I wear the Shapeshifting Jumpsuit and Dress? 

You can wear a variety of tops under the jumpsuit and dress. Additionally, you can wear them:

Loose 

Belted all around  

Belted in the front, cape in the back 

Belted in the back, cape in the front

How do I care for my wooden accessories? 

The Wooden Rings are sealed with natural sealer. Every 3-6 months you can polish the ring with mineral oil if needed.

How do I care for my 3D-printed accessories? 

We’ve seen these accessories take a beating. If it comes in contact with water, be sure to dry it thoroughly.

                                                             

Risks and challenges

We spent last year building relationships with our partners, sourcing fabrics, testing 3D-prints and laser-cuts. We love the outcome, fit, and quality of all our samples, and we like and trust our partners. We also have fashion industry veteran mentors who offer great guidance. We will always be transparent with our you about challenges, including:

Ship date: We have built in extra time for the manufacturing process and are confident we will ship by the projected dates, but there is always a chance that things will take longer than planned.

Product changes: As we refine the product line based on additional community feedback and more product testing, slight changes may be made. We'll only make minimal changes that enhance the product experience.

Supplier coordination: We work with a variety of suppliers to source the best fabrics and trims and ensure that the product is developed correctly. Each supplier has its own challenges, which may affect its partners, including us.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank You in Every Language I Know

    AMASEGENALLO! (Amharic)
    GRACIAS! (Spanish)
    THANKS, BRUH! (English, 2016)

    from the bottom of my heart with 3x the thanks!

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    Pledge $10 or more About $10

    You, Virtually Wearing the Collection

    We will email you a THANK YOU letter with your face integrated into an apocalyptic sketch from the collection.

    Includes:
    • Your Image in an Apocalyptic Sketch
    • Thank You via Email
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  3. Select this reward

    Pledge $25 or more About $25

    Single Knuckle Wooden Laser-Cut Ring

    You receive the Single Knuckle Wooden Laser-Cut Ring.

    Details: Solid Wood. Soft, laser-cut edges. Retains warmth to promote blood circulation. Lightweight.

    Retail value: $35

    Includes:
    • Single-Knuckle Laser-Cut Wooden RIng
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    Pledge $35 or more About $35

    Double-Knuckle Wooden Laser-Cut Ring

    You receive the Double Knuckle Wooden Laser-Cut Ring

    Details: Solid Wood. Soft, laser-cut edges. Retains warmth to promote blood circulation. Lightweight.

    Retail Value: $45

    Includes:
    • Double-Knuckle Laser-Cut Wooden Ring
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  5. Select this reward

    Pledge $50 or more About $50

    3D-Printed Bar Ring

    You receive both the 3D-PRINTED BAR RING

    Details: Solid, polished bronze. 3D-printed. Promotes blood circulation.

    Retail Value: $65

    Includes:
    • 3D-Printed Bar Ring
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    Pledge $70 or more About $70

    "Andnat" Unity 3D Printed Ring

    To stand in solidarity with our Ethiopian brothers and sisters, and our world family, I present the Andnat Ring!

    Includes:
    • Andnat Unity Ring
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    Pledge $75 or more About $75

    Customizable, 3D-Printed, ID-Tag Ring

    You receive the CUSTOMIZABLE 3D-PRINTED ID RING IN POLISHED BRONZE.

    Retail Value: $85

    Includes:
    • Customizable ID Tag Ring
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    Pledge $95 or more About $95

    3D-Printed Bar Bracelet

    You receive the 3D-PRINTED BAR BRACELET IN POLISHED BRONZE.

    Retail Value: $115

    Includes:
    • 3D-Printed Bar Bracelet
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  9. Select this reward

    Pledge $160 or more About $160

    VIP Access 50% Off Shapeshifting Dress

    You receive the Shapeshifting Dress at less than half the cost! Limited to the first 10.

    Retail value: $325

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    Pledge $190 or more About $190

    VIP Access 50%Off Shapeshifting Jumpsuit

    You receive the SHAPESHIFTING JUMPSUIT at almost half the cost.

    Retail Value: $375

    Includes:
    • Shapeshifting Jumpsuit
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    Pledge $275 or more About $275

    The Entire Accessories Kit

    You receive the ENTIRE ACCESSORIES KIT!

    Retail Value: $305

    Includes:
    • Single-Knuckle Laser-Cut Wooden RIng
    • Double-Knuckle Laser-Cut Wooden Ring
    • Customizable ID Tag Ring
    • 3D-Printed Bar Bracelet
    • Customizable 3D-Printed ID Tag Ring
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    Pledge $295 or more About $295

    The Shapeshifting Dress

    You receive the Shapeshifting Dress.

    Retail value: $325

    Includes:
    • Shapeshifting Dress
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    Pledge $335 or more About $335

    The Shapeshifting Jumpsuit

    You receive the SHAPESHIFTING JUMPSUIT.

    Retail Value: $375

    Includes:
    • Shapeshifting Jumpsuit
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    Pledge $350 or more About $350

    VIP Access 50% Off Shapeshifting Combo

    You receive both Shapeshifter's for ultimate flexibility to tackle every obstacle!

    Retail Value: $700

    Includes:
    • Shapeshifting Dress
    • Shapeshifting Jumpsuit
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    Pledge $600 or more About $600

    The Shapeshifting Combo

    You receive both Shapeshifter's for ultimate flexibility to tackle every obstacle!

    Retail Value: $700

    Includes:
    • Shapeshifting Dress
    • Shapeshifting Jumpsuit
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    Pledge $875 or more About $875

    Accessories + Shapeshifting Gear

    You receive THE ACCESSORIES PACKAGE and THE SHAPESHIFTER COMBO!

    Retail Value: $1,005

    Includes:
    • 3D-Printed Bar Bracelet
    • Customizable 3D-Printed ID Tag Ring
    • Single-Knuckle Laser-Cut Wooden RIng
    • Double-Knuckle Laser-Cut Wooden Ring
    • 3D-Printed Bar Ring
    • Shapeshifting Dress
    • Shapeshifting Jumpsuit
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    Pledge $950 or more About $950

    Ventilated, Laser-Cut, Moto Jacket

    You receive the MOTO JACKET.

    Retail Value: $1150

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    Pledge $1,800 or more About $1,800

    The Entire Survival Kit

    The world can be a crazy place. Better stock up while this discounted price lasts.

    Retail Value: $2,155

    Includes:
    • 3D-Printed Bar Bracelet
    • 3D-Printed Bar Ring
    • Customizable 3D-Printed ID Tag Ring
    • Double-Knuckle Laser-Cut Wooden Ring
    • Single-Knuckle Laser-Cut Wooden RIng
    • Shapeshifting Dress
    • Shapeshifting Jumpsuit
    • Ventilated Moto Jacket
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    Pledge $3,500 or more About $3,500

    Tailor Made Apocalyptic Gear

    You’ll receive a 4-part assessment so we can analyze what 1 item (shirt, pants, dress, etc) will work with your most apocalyptic daily scenarios. Then, you’ll have a 30-minute conference call with Azmara, and your custom item will be designed specifically to your needs.

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Funding period

- (35 days)