Hello, I’m Heikala and I’m an illustrator from Finland specializing in watercolor and ink illustrations. You might know me from Instagram, Twitter and my website where I regularly share my works and processes.
To say thank you to all those who enjoy my work and have supported me throughout my journey, I am working with 3dtotal Publishing to launch my very first Kickstarter for my art book, The Art of Heikala: Works and Thoughts. This way I will be able to offer additional items and rewards alongside the book – my most ambitious book creation yet!
The book will be beautifully presented in hardback and will focus extensively on my creative process – something that my followers have often asked about. It will also hold a comprehensive collection of my works, including exclusive art pieces made especially for it, and some of my works in progress. There will be step-by-step tutorials on watercolor painting and product design, and information on how I have been able to build a successful career as an artist.
My inspirations come from the beautiful nature of my home country, Finland, but I am also hugely inspired by Japanese animation and my travels to Japan, which I try to reflect in my artwork.
I am excited to launch this book through Kickstarter because it gives me the opportunity to reward my followers and anyone else with exclusive items along with the book, most of which will only be available during this campaign - including fabric patches, a watercolor set made up of products I use all the time, and exclusive prints. There will also be freebies available in the form of stretch goals that will be unlocked as the campaign goes on if we reach specific targets. I have put a lot of thought into these extras and I really hope you all enjoy the campaign!
Keep reading for more information on the items and stretch goals available.
I'm intending that the book will be a piece of art in itself, to showcase my works and thoughts in the best possible way. And as well as presenting a collection of finished artworks – including some never-before-seen pieces – this book will feature various sketches, doodles, and concepts. There will be behind-the-scenes material, showing my creative journey over the years, and in-depth tutorials on watercolors, inks, and product design – such as how to design an enamel pin.
I will also be sharing useful tips for fellow artists and beginners who are just starting out on their creative journeys, and taking a closer look at the step-by-step process that goes into creating my illustrations – making this a valuable book for fans, hobbyists, and budding and experienced artists.
I have been working on this project for a while, and all of the content within the book is written and illustrated by myself. If the project is successful in funding, I hope you enjoy reading the book as much as I have enjoyed creating it.
The book will be 230mm (w) x 270mm (h), hardback, with 152 pages.
These are the tiers that are available - find out more about the items you can receive - some tiers are limited though, so get in quick!
Pledge £5 or more to receive a downloadable video tutorial with audio commentary by me, Heikala, showing my process for painting an artwork with watercolor.
In return for supporting this project, I will be offering signed, first edition copies across a selection of the tiers. There are limited amounts available so make sure to secure yours before they run out!
IRON-ON FABRIC PATCH PAIR There is also the opportunity to receive two iron-on fabric patches, designed by me, along with your copy of the book. These are only offered across certain tiers, so make sure to select the right tier if you would like these patches.
Below left: 50mm (h) x 60mm (w) Below Right: 55mm (h) x 60mm (w)
SET OF PRINTS
I have selected three prints of my artwork to share in a set, along with the book. These are also only available on certain tiers. See my process for painting two of of the pieces here: Slope and Sunspots.
WATERCOLOR SET I am really excited for this reward! This watercolor set is made up of products I use all the time and am frequently asked about. The set is limited to a small number of backers, so get in quick! It will include:
- Pentel Pocket Brush Pen with 2 refills
- St Petersburg, White Nights Watercolors – 12 Pan Set
- 18 sheets of 116 x 166mm (appx), 300gsm Watercolor Paper
- 3 x cruelty-free synthetic brushes – 0, 2, 4mm
- Schmincke Masking Fluid – 20ml
- Pallette, Daisy Style – 8 well
Presented in a 100% cotton drawstring bag, screen printed with an original Heikala design. A handy size to take with you wherever you go!
Tiers 12-15 are limited to only one backer each - these tiers include an exclusive, signed, framed, original piece of artwork, along with the video tutorial, a signed copy of the book, the two fabric patches, the set of three prints, and for these four tiers only - if you would like the watercolor set, please add £65 (GBP) on to the tier price and we will be sure to send this out also.
Below you can see what artwork is on offer:
Kickstarter gives us the special opportunity to thank those who make this book possible by adding exclusive stretch goals to the campaign. The more the campaign funds, the more rewards we can give the backers!
Stretch goals are available for all backers from Tier 2 and above.
I strive to make art that evokes a feeling in the viewer, creating illustrations that have an underlying story behind them, or that depict just a moment in a character’s life. It is great to see so many people enjoy my creations and I am so thankful to each and every one of my followers. I can’t wait to share even more of my work in this book that you can enjoy for years to come.
Thank you also to 3dtotal Publishing, who have and continue to help and support me throughout this entire project.
Finally, thank you so much for your interest in the campaign - I hope you will consider backing the project, turning this book into reality!
3dtotal Publishing is able to ship worldwide! Simply select your pledge option and your location, and Kickstarter will calculate the shipping for you.
All original artwork tiers will have tracked shipping. Shipping of all other tiers will be untracked. If you require a tracked solution for your rewards, please message or email email@example.com and we’ll provide a shipping quote. North, Central, and South American rewards will be shipped from the US to help expedite delivery, with UK, Europe, and RoW shipping from the UK.
All rewards will be sent out at the same time (both signed and unsigned). However, if there is a very high number of backers, please keep in mind that it will take us a few days to work our way through packaging all the rewards. 3dtotal Publishing has a fulfilment company lined up to do this as quickly as possible, so once dispatched, rewards should reach you in 10-15 working days.
Unforeseen delays that are out of our control can occur during delivery, so please allow an additional two weeks before checking up on your package. We will be doing our best to make sure everything gets to you on time!
In the event of lost orders in the mail (it happens!), we will offer to resend the order once for free, or alternatively you will have the option of a refund. Please note that we can only reship an order once if it is lost. If the second parcel is lost, we will not be able to offer a refund.
For those who are not familiar with Kickstarter, it’s a worldwide crowd-funding platform for artists and their creative projects. Once the funding period ends, we will start finalizing the book and the extra rewards, which will be sent to you in February. About a month before that, we will send you a survey through Kickstarter, asking for your address – the reason we wait until a few weeks before is so that we have everyone’s most up-to-date details. When the survey is ready for you to fill in, you will receive an email through Kickstarter. We ask that you fill the survey in as soon as possible, to avoid any delays in sending out your reward!
Risks and challenges
While I have been working as an illustrator for some time and have already published a couple of books, I haven't taken on a project of this size before, however, by collaborating with experienced art publishers - 3dtotal Publishing - I hope we can deliver the best book possible! The book is progressing well so far - it's very exciting!
One of the biggest challenges will be producing and delivering everything to you on time. We've selected an expert printer to work with and a fulfilment company 3dtotal Publishing has an established relationship with, so everything is in place as much as possible to ensure smooth production and delivery by the end of Feb 2019.Learn about accountability on Kickstarter
- (30 days)