Project image
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$8,592
pledged of $40,000pledged of $40,000 goal
59
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, August 31 2014 8:16 AM UTC +00:00
$8,592
pledged of $40,000pledged of $40,000 goal
59
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, August 31 2014 8:16 AM UTC +00:00

About

Are you also looking for that perfect leather jacket?

We believe this is a quest shared by many out there. The leather jacket is just as much a classic as the basic white T-shirt or a pair of blue jeans. The "Biker"-style has been worn with pride both on and off motorcycles for almost a century and never seems to go out of style. People like Marlon Brando, Elvis Presley, Marilyn Monroe, David Bowie, The Ramones, Lou Reed, Bruce Springsteen, Kurt Cobain and many others – all inspiring rebels in their own time and way – have contributed to the jacket’s iconic status and timeless appeal.

And the problem is..?

Well, finding a jacket that really hits your sweet spot is not easy. First of all, bumping into one with the perfect balance between a classic look and a modern fit is a real one in a million. Not to mention finding one that suits your wallet – leather jackets are expensive, especially if you want to find one with a soft hand feel and an updated look. Also, if your conscience is green you are probably already aware that leather production is a heavy strain on the environment. In fact, the making of a new leather jacket in today’s standard mass production causes approximately 200 kilos (440 pounds) of CO2 emissions! The natural choice for many would be to try to find a vintage jacket, but man how hard it is to find one that doesn’t have a boxy fit or panzer hard leather. Sadly it seems almost impossible to combine fit, feel and eco-friendliness in one jacket, don’t you think?

Well guess what, we found the solution!

“For whatever reason, get yourself a leather jacket and join the movement today. We can all make a difference and in a Deadwood we’ll look damned good doing it.“

So who are we?

We are Carl Ollson and Felix von Bahder, two friends who met years ago working in the same jeans shop in Stockholm, Sweden. Together we have been on all kinds of adventures. In 2012 we founded Deadwood – dedicated to bringing sustainable fashion to the next level. We started out slowly, in a vintage store we ran at the time, experimenting with a leather-recycling program. The biker jacket was the first style we developed and later we have added a few designs each year. Together they now form what we call a celebration to ageless rebellion and free-spiritedness.

Felix & Carl in action. Photo: Nicholas John Stevens
Felix & Carl in action. Photo: Nicholas John Stevens

Exactly what are we trying to do here?

All jackets from Deadwood are made from recycled materials, which not only gives the jackets a soft worn-in feel but also makes it a far more sustainable alternative to the average newly produced leather jacket. Basically what we do is we chop up old leather garments that have reached their expiration date in terms of style, and turn them into new beautiful looking jackets with a vintage soul. We also make use of waste leather scraps from the leather industry which otherwise would have gone in the trash. 

Over the last year people have really shown appreciation to what we are trying to do, and we now feel it’s time we take this further. However, our current machinery and facilities are not sufficient to launching on a wider scale. Our goal is to set up a brand new workshop, which will enable us to scale up our production significantly and develop new styles in the same pace they flow from the pen onto drawing paper. 

But it only makes sense to launch big if enough people dig what we're trying to do. Hopefully this Kickstarter campaign will show us we're on the right track. It would be a brand new start for us and a giant step towards fulfilling a life long dream! Also we really want to do this without having to depend on banks or corporate investors. We believe that the people involved in a project should be folks that have a genuine relationship to the product, not just to money and figures. That's why Kickstarter is so great! 

"In concrete terms our Kickstarter project is to launch a debut collection in a new workshop, with a new creative staff, and thanks to you we can make it happen!"

Where will production be located?

We have been working in the vintage clothing business for quite some time and spent a lot of time in the vintage markets of Bangkok. Except for being one of the coolest cities we’ve ever been to Bangkok also hosts some of the raddest markets for vintage clothes, used materials and antiques in the world. Therefore we have decided this is where the workshop will be located, close enough to huge stockpiles of leather goods just yearning to be recycled into new beautiful leather jackets.

What do we need to set up production?

We already have tons of sketches of new jackets and accessories, lying around waiting to be sampled up and hit production. As a backer of this project you will not only help us fulfilling our dream, but also do a great thing for the environment, as you engage in the creation of a full collection of up-cycled leather garments for the modern warmhearted green-minded man and woman.

To be able to set up the atelier and start production we reckon we will need 40,000 USD. This will cover the setting up of the new workspace including sampling costs, staff training and sourcing of leather and trims for the first production. And it should leave enough extra to cover the production of rewards associated with this Kickstarter campaign.

What will the working conditions be like in the atelier?

When setting up this workspace we the highest priority on the working environment of all our associates, most importantly the staff involved in production. This means not only fair wages and an absolute no-child labor policy, but also creating an inspiring atmosphere in the workshop. It should be a place where skilled craftsmen and women can express and develop their creativity. Our friend Mr. Y, an immensely creative man will supervise the production. However, we – the founding fathers of DEADWOOD – will be on site during large portions of the production process to encourage the whole team.

"Stretch goals" - What if we surpass our funding goal?

In the very fortunate event of surpassing our funding goal by an extra 10,000 USD we will be able to launch a full line of bags to accommodate our jackets. We have been sketching a backpack, a weekend bag, a shoulder satchel and a few other goodies. 

If we surpass the goal by an extra 20,000 USD (a total 60,000 USD funding) or more we will be able to launch our second life long dream, which has been on the drawing board for many years – a jeans line completely made from organic and/or recycled cotton! And we will be able to do this without having to depend on any banks or corporate investors! 

In the above case of a total 60,000+ funding we will supply all lovely backers who pledge 50 USD or more a complementary 30% coupon code for the upcoming jeans line!

If you have any questions, make sure to look through our FAQ:s at the bottom of this page. If you can’t find your answer there you’re more than welcome to hit the ASK-button and we’ll make sure to get back to you as soon as we possibly can! And don't forget:

- DEADWOOD LOVES YOU -

REWARDS - Our designs

At the moment we have three jacket styles and two bags ready to offer as rewards:

BIKER

This is where it all began. We have spent years trying to perfect the “Perfecto” style and now we feel we’ve got it right! Features of a classic biker jacket but made from 100% Recycle/Reworked leather. Vintage leather pieces are patched together in the making of this awesome jacket. The fit is slim and very Rock N Roll! As these jackets are being patched up by hand from vintage leather they may differ slightly in terms of leather quality and color. This is what makes them unique! 

Emmy wears size 36. Photo: Erik by Erik
Emmy wears size 36. Photo: Erik by Erik
Håkan wears size 42. Photo: Erik by Erik
Håkan wears size 42. Photo: Erik by Erik

BOMBER

The British skinheads of the early 70’s have inspired us in the making of this iconic bomber jacket.  Cotton cuffs and classic zipped pocket on left sleeve. Just like the Biker the Bomber is patched up by hand from vintage leather and may differ slightly in terms of leather quality and color. Again this is what makes them unique. To get that oversized punky look you might want to go up one size from what you´re used to.

Emmy wears size 36. Photo: Erik by Erik
Emmy wears size 36. Photo: Erik by Erik
Håkan wears size 42. Photo: Erik by Erik
Håkan wears size 42. Photo: Erik by Erik

SQUIRE

This is one of our latest designs. It carries some features of a 70’s classic but with a straight slim fit. Like all our leather jackets this one is patched up by hand from vintage leather and may differ slightly in terms of leather quality and color. Like always, this is what makes them unique!

Håkan normally wears size 42, this however is a 40. Photo: Erik by Erik
Håkan normally wears size 42, this however is a 40. Photo: Erik by Erik

LEATHER TOTE

A classic tote bag made from recycled leather. Perfect for when shopping vinyl records!

Photo: Erik by Erik
Photo: Erik by Erik

DRAWSTRING BAG

Inspired by PE (gym class) in fourth grade this simple "backpack" is perfect for riding your bicycle or any other time you want your hands free!

Photo: Erik by Erik
Photo: Erik by Erik

Risks and challenges

There are risks involved in pretty much every project and surely this goes for fashion projects too. However we feel confident in our ability to deliver based on years of experience in the clothing industry, our preparation and our proximity to the actual production. We can guarantee that if we run into any hold ups along the way we will work day and night, literally sleeping on the atelier floors, to see the production process through. Timing is likely to be our biggest risk but we promise to do everything in our power to hold our timeline, so that you will get your hands on a super soft DEADWOOD jacket by October this year, well in time for the leather jacket season!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    DEADWOOD LOVES YOU PLAYLIST!
    We'll put together the worlds most badass playlist for you to enjoy while driving your car, making sweet love or bird watching in your favorite park.

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  2. Select this reward

    Pledge $20 or more About $20

    PIN-PACK, set of 4 pin badges of our own design. Limited edition, 200 pcs worldwide.

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    Limited 8 backers
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  3. Select this reward

    Pledge $65 or more About $65

    LEATHER TOTE or LEATHER DRAWSTRING BAG, whichever you like the most. Made from recycled leather, for a better world.

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    6 backers
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  4. Select this reward

    Pledge $225 or more About $225

    LEATHER JACKET of your choice. Made from recycled leather, for a better world.

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    26 backers
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  5. Select this reward

    Pledge $300 or more About $300

    LEATHER JACKET of your choice + LEATHER TOTE with special artwork print, unique for this Kickstarter campaign, limited to 200 pieces worldwide!

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    Limited 2 backers
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  6. Select this reward

    Pledge $400 or more About $400

    DOUBLE LEATHER JACKET. Two jackets of your choice. Of course you can choose two different styles if you like. Made from recycled leather, for a better world.

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    3 backers
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  7. Select this reward

    Pledge $850 or more About $850

    DEADWOOD MEGA PACK! - including 2 JACKETS of your choice + LEATHER TOTE + DRAWSTRING BAG + limited edition PIN-PACK + A CUSTOMIZED AND UNIQUE ARTWORK. If you like we can print the artwork on the back of one of your new jackets. Also we will use this artwork as a banner on our Facebook page for a week! The MEGA PACK will also include a bunch of surprises. Believe me, it's an awesome deal!

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    Limited 0 backers
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    Pledge $2,000 or more About $2,000

    BONKERS PACK!!! - This is your chance to design your own jacket! You provide a photo, sketch or just some pointers and we'll do everything in our power to create your own UNIQUE leather jacket! Whatever you can think of we can probably make!

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Funding period

- (30 days)