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What's On Draft is a video series dedicated to promoting great craft beer in San Diego and beyond. Help us make a killer 2nd season!
What's On Draft is a show dedicated to promoting great craft beer in San Diego and beyond. Thanks for helping us make a killer 2nd season!
What's On Draft is a show dedicated to promoting great craft beer in San Diego and beyond. Thanks for helping us make a killer 2nd season!
175 backers pledged $18,680 to help bring this project to life.

About this project

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What's On Draft Season 2!!

$18,680

175

Don't let our dreams be dreams
Don't let our dreams be dreams

 What the heck is What's on Draft?

   What's On Draft is a series created by Tom Keliinoi & Aaron Mayer, best friends who brew together. The aim of the show is to promote great independent beer in a fun way. Season 1 of the show is currently live on the Whats On Draft website, with new episodes coming out every Monday through June. Some episodes are guided flight tastings which focus on a single brewery, and other episodes are scripted short films which poke fun at various aspects of beer culture. 

Our Alpine Brewing Co. episode with Bobby Mathews
Our Alpine Brewing Co. episode with Bobby Mathews

   Currently, we are self-funded and self-syndicated. Season 1 has been very well received, and we want to follow it up with a great second season! We have the filmmaking chops and the brewing knowledge, all we're lacking at this point is a bit of funding. Our modest goal of $17,500 will enable us to make 14 episodes for season 2, which we plan to begin releasing no later than January 2017. We believe that as our show grows in popularity, sponsorship or paid distribution channels will become more realistic options, allowing us to continue making the show for years to come without resorting to any additional Kickstarter campaigns in the future. 

Allocation of Kickstarter funds
Allocation of Kickstarter funds

    The above chart shows how we plan to spend the Kickstarter money. Since we already own most of our camera and production equipment, the costs associated with producing a second season are relatively low. The "gear rentals" section of the pie may seem expensive, but given the quality of equipment we'll be getting it's extremely reasonable. We're fortunate enough to have a close network of friends who have awesome camera gear, and they are happy to continue assisting us by loaning out said gear for a fraction of the normal rate.

Some of our friends with a small sample of their gear
Some of our friends with a small sample of their gear

Stretch Goals

   If we are fortunate enough to exceed our goal by a significant margin, we will spend the surplus on the following things:

- An additional 8TB of Rugged RAID hard drive space. $1600

- basic equipment & liability insurance - $2000

- Additional money for gear rentals - $2000

- a Panasonic G7 and a GoPro Hero4 for flight tasting episodes - $1000

- an Albuquerque episode with our associate producer Addison - $1000

- replacing the LA tattoo on Tom's arm with an SD tattoo - $700

Any additional money we receive beyond this will go towards post production and preparation for a 3rd season. 

About Us

Tom Keliinoi - Executive Producer / Editor
Tom Keliinoi - Executive Producer / Editor

Born and bred in San Diego, Tom worked on various TV shows & films in L.A. for the better part of a decade. In this time, he worked a variety of crew positions including set dresser, editor, camera operator, boom operator, camera utility, 2nd 2nd AD, key grip, and of course production assistant. This breadth of experience in filmmaking, paired with his near 2 years commercial brewing experience at an award-winning San Diego microbrewery makes him perfectly suited to quarterback this project. 

Aaron Mayer - Producer
Aaron Mayer - Producer

Aaron Mayer has worked in the San Diego brewing industry for 3 years, and he currently serves as the head brewer for Acoustic Ales Brewing Experiment. He discovered a passion for homebrewing in 2011 with his then-roommate Jesse, who is about to open Ebullition Brew Works in Vista. He worked as a beertender at Ballast Point and a cellarman / beertender / driver for Mother Earth before brewing full time and eventually earning his place as head brewer at Acoustic. His brewing expertise is an invaluable asset to the show. 

Addison Poth - Associate Producer
Addison Poth - Associate Producer

Addison is a brewer at Acoustic Ales, and the head brewer at Liberty Call Distilling Co. Prior to his career in San Diego, Addison served as head brewer at Back Alley Draft House in Albuquerque, where he took 2 gold medals for his beer. His quick wit serves What's On Draft well when it comes time to write scripts, and he has contributed heavily to most of our scripted short films to date.

Our friends and fellow brewers have been kind enough to pitch in some great rewards, so please check them out and consider donating. We'll be adding more as the campaign continues, so stay tuned!

Tom chats with Kelsey McNair at NPBC
Tom chats with Kelsey McNair at NPBC
Have your name or logo emblazoned on this majestic steed.
Have your name or logo emblazoned on this majestic steed.

Risks and challenges

The Kickstarter campaign will end around the same time our first season ends. This will allow us to focus our attention completely on season 2. We have a modest list of San Diego breweries we want to feature in the new season, and a list of short films and other video segments we're excited to get started on.
As with anything, there are often delays with shooting and post production, and we fully expect to run into these issues. Scheduling can be tricky when you're always trying to shoot in a working brewhouse, and this will probably be the biggest pain point as we move forward. However, we believe that a release scheduled for January is realistic and attainable, even when taking these delays into account.

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  1. Select this reward

    Pledge $1 or more About $1.00

    Hey big spender, for $1 you'll achieve the coveted "BALLER STATUS" reward level which gives you exclusive backer updates, access to all season 1 videos on the whatsondraft.tv website, & your name on a “micro-producers” page on our site!

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    Pledge $5 or more About $5

    "Baller status" rewards, plus you'll get our love and respect! Not only that, you'll get an official What's On Draft sticker which can be placed literally anywhere! (WOD recommends against placing the stickers on cop cars or using them for any kind of vandalism)

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    Pledge $10 or more About $10

    "Baller status" rewards, plus I’ll post any picture you send us & tag you on the official What’s On Draft instagram account! (Any picture that would potentially get our insta account banned will not be accepted. No nudity / swastikas please.)

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    Pledge $25 or more About $25

    "Baller status" rewards, plus a beer themed hat! We have an assortment of brewery hats, for a cool $25 you'll receive one in the mail. Wear it backwards for maximum attitude!

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    Pledge $35 or more About $35

    "Baller status" rewards, plus a W.O.D. swag bag with a White Labs Tote, Hillcrest Brewing sticker, random (empty) growler and random t-shirt.

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    Pledge $35 or more About $35

    Hoppy Beer Hoppy Life tanktop!
    Fede gave us 5 sweet tanks for our Kickstarter. Grab yours before they're gone!

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    Pledge $40 or more About $40

    "Baller status" rewards, plus you and a friend can come to a BBQ at the official What’s On Draft production office in Bankers Hill! Wieners & apple juice will be provided, but you must provide your own transportation. Also we have party games.

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    Pledge $41 or more About $41

    "Baller status" rewards, plus you’ll get a sweet MENS tanktop from San Diego’s best fictional microbrewery, Sleepaway Brew Co!

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    Pledge $41 or more About $41

    "Baller status" rewards, plus you’ll get a sweet WOMENS tanktop from San Diego’s best fictional microbrewery, Sleepaway Brew Co!

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    Pledge $42 or more About $42

    "Baller status" rewards, plus Craft Beerd is making a custom WOD t-shirt design! Isn't Rudy a handsome mexican? There are only 20 of these exclusive tees available. Act now!

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    Pledge $50 or more About $50

    "Baller status" rewards, plus an original copy of the 2015 “Sexy Employees of Acoustic Ales” calendar, signed by Tom & Aaron. Only 2 available!

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    Pledge $50 or more About $50

    you and a friend get an official WOD Distillery tour at San Diego's finest craft distillery, Liberty Call! Our producer Addison Poth works there so it's sure to be a good time. Must provide own transportation.

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    Pledge $75 or more About $75

    Our homie Robert has gifted us 2 tickets to SD Bacon Fest on Sept 3rd! for $75 american dollars you and a friend can attend this meat-based festival. What a bargain!

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    Pledge $100 or more About $100

    "Baller status" rewards, plus you will appear in a scripted video as an employee of San Diego's finest fictional brewery, Sleepaway Brew Co! Must provide own transportation to shooting site.

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    Pledge $100 or more About $100

    "Baller status" rewards, plus we will permanently tag your name or logo on the official What’s On Draft cast & crew transport vehicle.

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    Pledge $100 or more About $100

    "Baller status" rewards, plus you and a friend can go to the Beechwood tap takeover brunch at Toronado with Tom! These events at Toronado are always a lot of fun, and usually run $70 a ticket. Must provide transportation to Toronado, event is August 28th.

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    Pledge $200 or more About $200

    "Baller status" rewards, plus one of our camera operators will take professional still pictures of something for you! They’ll show up with their gear and take pictures of whatever you want for an hour or 2. (No nudity & no weddings, offer valid in San Diego only)

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    Pledge $300 or more About $300

    "Baller status" rewards, plus you and a friend get an official WOD “meet the brewer” day at Mike Hess Brewing in North Park. Meet Mike Beebe, learn about canning vs. bottling, and you’ll also get a Hess glass & a Hess shirt. If you get lucky you might get to meet an adorable black lab that works as a cellarman at Mike Hess Brewing. Tom may attend pending availability, in order to pet the dog. You must provide your own transportation.

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    Pledge $301 or more About $301

    "Baller status" rewards, plus you and a friend get an official WOD “meet the brewer” day at North Park Beer Co. Meet Kelsey, learn about how he scaled up his award-winning beer recipes, and you’ll also get an empty NPBC growler, a shirt, a sticker, and all the spent grain you can fit in your pockets. Tom will attend based on availability, and maybe we can go across the street and say hi to Nick at Coin-Op.

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    Pledge $302 or more About $302

    "Baller status" rewards, plus you and a friend get an official WOD brew day at Coronado’s Knoxville st location. Meet the brew staff, sit in on a brew, learn about how mid-size breweries handle fast growth, talk to Kenny about his beer packaging skills, and you’ll also get an empty CBC growler, a shirt, a coozie, sunglasses, and a photo of you holding hands with Ryan Brooks. (no autographs please) You must provide your own transportation.

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    Pledge $303 or more About $303

    "Baller status" rewards, plus you and a friend get an official WOD brew day with Scott from Alpine! Sit in on a brew, meet the brew cat Simcoe, learn about why Alpine is doing more R&D beers, and you’ll also get an empty Alpine growler, a shirt, a sticker, & Bobby will hang out and show you around as well. Spent grain for your pockets subject to availability. You must provide your own transportation.

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    Pledge $304 or more About $304

    "Baller status" rewards, plus you and a friend get an official WOD brew day at Culture’s Solana Beach location. Meet brewers Mitch & Aleks, learn about Clarity Ferm and gluten reduction, and you’ll also get an empty Culture growler, a shirt, a hat, and all the spent grain you can fit in your pockets. You must provide your own transportation.

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    Pledge $305 or more About $305

    "Baller status" rewards, plus you and a friend get an official WOD brew tour at Hillcrest Brewing. Sit in on a brew day, meet Shaver & Austin, learn about direct fire & pre-milled grain, and you’ll also get an empty HBC growler, a shirt, & all the spent grain you can fit in your pockets. If Tom and his roommate Jeff are available they’ll meet you there and you can all go to Baja Betty’s together afterwards for lunch. You must provide your own transportation.

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    Pledge $306 or more About $306

    "Baller status" rewards, plus you and a friend get an official WOD brewery tour at Burning Beard with Shannon or someone else. Meet the brew staff, learn about their awesome wooden fermenters , and you’ll also get an empty Burning Beard growler, a sticker, & picture of Shannon stabbing you with a fake sword. Also, Bobby from Alpine will probably be there because he likes the beer, but I can’t guarantee his availability. You must provide your own transportation.

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    Pledge $307 or more About $307

    "Baller status" rewards, plus you and a friend get an official WOD brew day at Thorn Street Brewing! Meet the brewers, shadow for a brew day, and you’ll also get an empty Thorn growler, a shirt, a hat, and all the spent grain you can fit in your pockets. You must provide your own transportation, and no, Dennis will not do your taxes for you.

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    Pledge $400 or more About $400

    "Baller status" rewards, plus you and a friend can come on a beautiful sailboat trip with Tom & Aaron around San Diego harbor. Falling in love not guaranteed, but highly likely. Must provide own transportation to boat launch site. Sandwiches and apple juice provided.

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    Pledge $500 or more About $500

    "Baller status" rewards, plus our content aggregator HopsHighway.com will feature your brewery (or beer bar) as a featured craft experience on their website with photos, an article, and 1 month of social media promotion.

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    Pledge $900 or more About $900

    "Baller status" rewards, plus Tom will make you a short video (2-3 min) promoting your product, service, or event.

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    Pledge $1,000 or more About $1,000

    "Baller status" rewards, plus you will officially be an associate producer on the What’s on Draft show for season 2. This means you get to brag about being a producer, and people will think you’re cool. Also, you’ll end up appearing in videos all the time, so you’ll get famous. For only 50 harriet tubmans, you can be a member of our core team!

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Funding period

- (43 days)