What the heck is What's on Draft?
What's On Draft is a series created by Tom Keliinoi & Aaron Mayer, best friends who brew together. The aim of the show is to promote great independent beer in a fun way. Season 1 of the show is currently live on the Whats On Draft website, with new episodes coming out every Monday through June. Some episodes are guided flight tastings which focus on a single brewery, and other episodes are scripted short films which poke fun at various aspects of beer culture.
Currently, we are self-funded and self-syndicated. Season 1 has been very well received, and we want to follow it up with a great second season! We have the filmmaking chops and the brewing knowledge, all we're lacking at this point is a bit of funding. Our modest goal of $17,500 will enable us to make 14 episodes for season 2, which we plan to begin releasing no later than January 2017. We believe that as our show grows in popularity, sponsorship or paid distribution channels will become more realistic options, allowing us to continue making the show for years to come without resorting to any additional Kickstarter campaigns in the future.
The above chart shows how we plan to spend the Kickstarter money. Since we already own most of our camera and production equipment, the costs associated with producing a second season are relatively low. The "gear rentals" section of the pie may seem expensive, but given the quality of equipment we'll be getting it's extremely reasonable. We're fortunate enough to have a close network of friends who have awesome camera gear, and they are happy to continue assisting us by loaning out said gear for a fraction of the normal rate.
If we are fortunate enough to exceed our goal by a significant margin, we will spend the surplus on the following things:
- An additional 8TB of Rugged RAID hard drive space. $1600
- basic equipment & liability insurance - $2000
- Additional money for gear rentals - $2000
- a Panasonic G7 and a GoPro Hero4 for flight tasting episodes - $1000
- an Albuquerque episode with our associate producer Addison - $1000
- replacing the LA tattoo on Tom's arm with an SD tattoo - $700
Any additional money we receive beyond this will go towards post production and preparation for a 3rd season.
Born and bred in San Diego, Tom worked on various TV shows & films in L.A. for the better part of a decade. In this time, he worked a variety of crew positions including set dresser, editor, camera operator, boom operator, camera utility, 2nd 2nd AD, key grip, and of course production assistant. This breadth of experience in filmmaking, paired with his near 2 years commercial brewing experience at an award-winning San Diego microbrewery makes him perfectly suited to quarterback this project.
Aaron Mayer has worked in the San Diego brewing industry for 3 years, and he currently serves as the head brewer for Acoustic Ales Brewing Experiment. He discovered a passion for homebrewing in 2011 with his then-roommate Jesse, who is about to open Ebullition Brew Works in Vista. He worked as a beertender at Ballast Point and a cellarman / beertender / driver for Mother Earth before brewing full time and eventually earning his place as head brewer at Acoustic. His brewing expertise is an invaluable asset to the show.
Addison is a brewer at Acoustic Ales, and the head brewer at Liberty Call Distilling Co. Prior to his career in San Diego, Addison served as head brewer at Back Alley Draft House in Albuquerque, where he took 2 gold medals for his beer. His quick wit serves What's On Draft well when it comes time to write scripts, and he has contributed heavily to most of our scripted short films to date.
Our friends and fellow brewers have been kind enough to pitch in some great rewards, so please check them out and consider donating. We'll be adding more as the campaign continues, so stay tuned!
Risks and challenges
The Kickstarter campaign will end around the same time our first season ends. This will allow us to focus our attention completely on season 2. We have a modest list of San Diego breweries we want to feature in the new season, and a list of short films and other video segments we're excited to get started on.
As with anything, there are often delays with shooting and post production, and we fully expect to run into these issues. Scheduling can be tricky when you're always trying to shoot in a working brewhouse, and this will probably be the biggest pain point as we move forward. However, we believe that a release scheduled for January is realistic and attainable, even when taking these delays into account.
- (43 days)