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$7,580
pledged of $28,303 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By Ulf Stenerhag
$7,580
pledged of $28,303 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

We welcome you to join us on an important, exciting and ground-breaking adventure: Creating a global beer brand - with a purpose. We believe that the world of business stands at a critical juncture. Business is no longer purely a wealth creator, but rather an engine of progress and change, able to harness the resources and creativity necessary to tackle the largest challenges of the day. Not For Sale Ale was created to fight modern-day slavery (forced labor with no option to leave). 

Not For Sale Ale impacts in three ways:

  • It informs, by shedding light on the fact that more than 48 million people (men, women and children) live in slavery.
  • It raises money, with 100% of the profit invested in the fight against modern-day slavery. All involved partners such as producers, distributors and sales channels like restaurants and bars etc keep their normal profit as for sales of other brands.
  • It creates jobs in regions where the are few economic opportunities, leading to increased risk of human trafficking. 

To discover more about human trafficking/modern-day slavery and our impact go to https://www.notforsalecampaign.org/

Our adventure began in Sweden, with our launch at the Royal Palace in Stockholm in 2014. Today we produce Not For Sale Ale in Sweden, the Netherlands, Uganda and in the United States, in partnership with some of the best craft breweries in the world. Now we need to scale. With your support, we will build the brand globally, and we will create a global distribution network. Your support will also enable us to make social media marketing campaigns to get the brand recognised in your neighbourhoods!

 

 

Selfie session at the Kampala Beer Festival
Selfie session at the Kampala Beer Festival

 

 

After two years of tireless voluntary work by a great number of dedicated people and supporting companies, we are now at a stage where we are ready to scale the project. All necessary resources for this scaling is mostly in place (e.g. for production and product development etc.). But we need funds to invest in building up our distribution network, and that’s the reason for this Kickstarter campaign. It will make you a co-traveller on our amazing journey, and co-creator of this unique global brand. 

If we through the campaign reach more than our pledged amount of 250,000 SEK, the additional funds will be used in the following way:

250,000 SEK – 400,000 SEK Launch of a 0% Not For Sale Ale IPA  

400,000 SEK – 500,000 SEK Create a seminar platform in partnership with Impact HUB to promote social impact business ideas

500,000 SEK – 750,000 SEK Create an app that enables a subscription model for purchasing Not For Sale Ale for bars, with online statistics and stories linking the financial support generated by Not For Sale Ale to the impact made on the ground.

Risks and challenges

The beverage market and beer market in particular is an extremely competitive market. Everyday new beer brands enter the market and new Craft Beer initiatives are growing continuously all around the world. In this challenging business environment, there is a strong need for a clear brand message and a WHY that connects to the consumers. We believe our brand has the right value, story, and conditions to become a global success!

The need for a high quality product in this segment is of great importance to succeed. That is why we have connected with leading partners in the world in the field of high quality craft beer.

Without the best distributors your product have difficulties reaching the market even with exceptional quality and a strong brand. This is the reason for us to put all our efforts from this campaign in to developing the best possible distribution network globally.

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    Pledge SEK 100 or more About $11

    Thank You!

    Receive a digital thank you as a supporter to scale the Not For Sale Ale project

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    Pledge SEK 350 or more About $39

    Not For Sale Ale pins

    3 Not For Sale Ale pins. Demonstrate your participation in our adventure!

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    Pledge SEK 400 or more About $45

    Not For Sale Ale Beer Coolers

    Limited edition of Not For Sale Ale beer cooler x 2.

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    Pledge SEK 500 or more About $56

    Not For Sale Ale T-shirt

    Not For Sale Ale logo t-shirt comes in 3 sizes S.M and L and in 2 fittings (male and female). Black t-shirt with large logo in orange and white. Show the world your support and participation in our adventure

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    Pledge SEK 800 or more About $89

    Receive a signed book by David Batstone

    The book - Not for Sale: The Return of the Global Slave Trade -- and How We Can Fight It by David Batstone signed with your name

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    Pledge SEK 1,000 or more About $111

    Hometown NFSA T-shirt & stickers

    Message designed with your own hometown ex London Is Not For Sale, 3 sizes (s, m, l) and 2 fittings (male and female). Black t-shirt with message in orange and white. Show the world your support and participation in our adventure

    Stickers with the message Don't Take It Business - Its Only Personal

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    Pledge SEK 5,000 or more About $556

    Guided Tour at our brewery

    A guided tour at our partner brewery De Molen in Bodegraven, The Netherlands or Half Moon Bay Brewery, California, USA or Yasigi Beer Garden, Kampala, Uganda together with our CEO Ulf Stenerhag or Chairman David Batstone.

    The guided tour is valid for you and a friend.

    A dinner at the brewery is also included.

    Cost for travel is not included.

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    Pledge SEK 10,000 or more About $1,113

    Thank You via a social media campaign

    We will post a personal thank you interview with you in our social media campaign running for one year (14 days per person).

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    Pledge SEK 20,000 or more About $2,226

    Presentation by CEO Ulf Stenerhag

    Presentation of the Not For Sale Ale story by:
    CEO/co founder Ulf Stenerhag.

    Inspirational speech for corporate events such as kick off etc.

    Including cost for transport and accommodation for the lecturer

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    Pledge SEK 25,000 or more About $2,782

    Your name printed on the label 2018

    During 2018 we will print all our labels globally with 10 names of loyal supporters. For backers at this level you will get on that list. Immortalise your support and participation in our adventure.

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    Pledge SEK 30,000 or more About $3,339

    Lecture / Presentation

    Lecture / Presentation fo the Not For Sale and Not For Sale Ale story by David Batstone President and Founder of Not For Sale/Co-founder of Not For Sale Ale

    Including cost for transport and accommodation for the lecturer

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    Pledge SEK 85,000 About $9,459

    CORPORATE MESSAGE ON LABEL

    Put your corporate logo on a batch of Not For Sale Ale bottles (30.000) during 2017-2018. Immortalise your corporate support of our adventure

    Message: Not For Sale Ale supported by "the company"

    It is also included the option to purchase some or all of the bottles in that batch.

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