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Help us build the world's first vegan butcher shop so we can make more handcrafted meat-free meats for all. #AllVeganEverything
Help us build the world's first vegan butcher shop so we can make more handcrafted meat-free meats for all. #AllVeganEverything
715 backers pledged $61,806 to help bring this project to life.

About this project

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$61,806

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UPDATES DURING THE CAMPAIGN:

New Food Rewards For Final Countdown - $60,000 Stretch Goal Achieved and Daily Mail Article - Black Friday Special Only For You (Backer's Only) - Second Match Pledge Secured - We Made Our Goal!! - Kickstarter T-Shirt Design Revealed (Backer's Only) - We've Got A Match - New Rewards & Sausage Sampler Dance Party next Wednesday!! - We're Halfway There!! - Linden Hills Farmer's Market - Thank You to our Backers!! - We're the 'Featured Food' Project! - Kickstarter Launched!!

We're Aubry and Kale Walch, two siblings with a mission to open the world's first vegan butcher shop so we can expand our line of locally sourced, hand-crafted meat-free meats and continue to sell them directly to our customers year-round - both here in Minneapolis and around the country.

We've created complex and flavorful products that will satisfy any herbivore, omnivore, and even self‐proclaimed carnivores. In addition to our five mainstays shown below, we've created a series of successful weekly specials like Maple-Glazed Bacon, Hawaiian Ribs, Andouille Sausage, Scarborough Chicken, Beer Brats, Mexican Chorizo, Pulled Pork, and Maple Sage Breakfast Sausages.

Meat-Free Meats?

That's right! We have carefully crafted 100% vegan, cruelty-free meat alternatives that capture the best flavors, textures, and nutrients that meats have to offer without their negative impacts on health, animals, and the environment.

  • 100% Vegan 
  • Small Batch from Scratch
  • Hand-crafted
  • Cholesterol Free
  • Protein Rich

The Herbivorous Butcher is a Minneapolis based company; therefore, we believe in keeping our ingredient sources close to home. Whenever possible, we source local, sustainable, organic ingredients from local farmers and milling companies. 

Minneapolis Farmer's Market

In June of this year we started selling our meat-free meats at the Minneapolis Farmer's Market, the largest in the upper Midwest. When we first arrived we had no idea if anyone would be interested in our meats, and, to our surprise, we sold out of every product that day and every day since that we've gone to the market! In our short time there we've already made a great number of friends and we're planning to have out meat-free meats at the farmer's market even after our butcher shop opens.

Help Us Take The Next Step

We intend to open the first vegan butcher shop in the world! A shop would provide us with enough space to make more weekly specials, as well as vegan cheeses, deli meats, meat rubs, marinades, breads, and regular gluten-free products, We would also feature take-and-bake items, ready-to-eat daily specials, and let's not forget Thanksgiving turkeys and holiday hams. An open-floor plan and large deli cases would allow customers to see finished and in-process products before we wrap them up.

Another one of the great benefits of opening our own butcher shop is that we'll be able to ship our meat-free meats and other products all across the country! Our products will never be frozen and will always be made by hand in small batches here in Minneapolis at our shop.

The Vegan Butchers

Brother and sister duo Aubry and Kale Walch have spent the last several years perfecting The Herbivorous Butcher’s deliciously deceiving meat-free meats. Aubry has been a vegetarian for 18 years and has spent over a decade creating meat-free alternatives to many the foods that she grew up with on Guam, a place where cooking was a deep-rooted part of everyday life and each meal consisted of at least two different kinds of meat or seafood, not to mention a wide variety of flavors, spices, and textures, blending Guamanian cuisine with culinary cultures from across the world.

After years of watching Aubry thrive as a strict vegetarian, Kale Walch followed suit and became vegan. Over the past several years, he has developed a keen sense for the many ingredients and methods that go into making the most flavorful, nutritious and satisfying meat alternatives. Having made the change from omnivore to vegan more recently, he is able to invoke the flavors of his previous “meat palate” to create realistic and tastefully accurate meat-alternatives.


Ingredients

Italian Sausage: Wheat Gluten, vegetable broth, pinto beans, nutritional yeast, sun dried tomatoes, soy sauce, olive oil, garlic, fennel, agar agar, red pepper flakes, oregano, basil, smoked paprika, sweet paprika, liquid smoke, black pepper

Smoky House Ribs: Wheat Gluten, tomato juice, water, garbanzo flour, nutritional yeast, ketchup, salt, soy sauce, beet powder, smoked paprika BBQ Sauce: Tomato Sauce, water, Soy sauce, ketchup, brown sugar, garlic, onion powder, salt

Teriyaki Jerky: Wheat Gluten, apple juice, tomato paste, brown sugar, soy sauce, mirin, vegan Worcestershire, canola oil, nutritional yeast, salt, ginger, red beet powder, garlic powder, onion powder Teriyaki Jerky Glaze: Water, soy sauce, brown sugar, mirin, agave nectar, garlic, ginger, cornstarch

Deli Bologna: Tofu, vital wheat gluten, tomato juice, tapioca flour, tomato paste, nutritional yeast, vegan beef bouillon, canola oil, soy sauce, agar agar, red beet powder, sugar, salt, liquid smoke, onion powder, garlic powder, celery seed

Pepperoni: Vital wheat gluten, water, garbanzo flour, miso, nutritional yeast, tomato paste, olive oil, soy sauce, garlic, sugar, salt, paprika, anise seed, red peppercorn, green peppercorn, beet powder, cumin, mustard, onion powder, black peppercorn, cayenne pepper

I love it! How do I get involved?

Great! We have an assortment of food and merchandise to offer in exchange for your donations, including some items that are exclusive to this Kickstarter campaign. Such as a t-shirt that you can wear to our shop and get $1 off every item, with every visit. Always.

We understand that not everyone is in a position to make a financial contribution too. Fortunately there are several ways you can support us without spending a dime, and they're all related to sharing. Email, social media, texts, and old fashioned phone calls are great ways to spread our excitement for bringing meat-free meats to more people.

Special Thanks To Our Team

Dan Campbell - Jack of All Trades

Studio M - Architects

Kristen TerSteeg - Graphic Designer

Jonathan T. Armstrong - Photographer

Ryan Strandjord - Kickstarter Campaign Director

More Food Photos!

Press

A tofu turkey and six meatless sausages please! America to welcome the world's first VEGAN butcher shop - Daily Mail

America Is About To Get The World's First Vegan Butcher Shop - Grub Street

America's first vegan butcher shop — you heard that right — about to open - NJ.com

America’s First Vegan Butcher Shop to Open in Minneapolis and Beyond! - One Green Planet


All Vegan Butcher Shop Coming to Minneapolis and Beyond - Ecorazzi

Vegan butcher shop The Herbivorous Butcher easily surpasses Kickstarter goal - Fox 9

Hungry vegan fans raise $50000 for first meatless butcher shop in Twin Cities - Twin Cities Business

Herbivorous Butcher eyeing Minneapolis shop for meat-free meats - Pioneer Press

Herbivorous Butcher to Host "Sausage Party" Pop-Up at Flip Phone Dance Party - City Pages

The Rise of the Vegan Butchers - Infinity House Magazine

Vegan Meat Alternatives - Fox 9 (VIDEO)

4 Vegan Kickstarters To Support in November 2014 - Kind Gourmet

The Herbivorous Butcher Kickstarter - EverydayTastiness

Mpls. Siblings Raising Money To Open First Vegan Butcher Shop - WCCO (VIDEO)

"They wanted something better -- something reminiscent of the meats they grew up with." - City Pages

"Aubry Walch said many a burly biker has been won over by the jerky, which is cholesterol free." - Biz Journals

"Vegan Meat Stand Sees Successful First Summer at Mpls Farmers Market." - CBS (VIDEO)

"There’s a new butcher in town, The Herbivorous Butcher, creating quite a buzz with delicious plant-based meats." - Fresh & Local Podcast

"All you could ever ask for in a neighborhood butcher shop without eating anything that once had a face." - Minneapolis Eater

Risks and challenges

We understand that this won't be easy, which is why we're working with a team of professionals to help ensure that our meat-free meats will be just as fresh and delicious when they come from the butcher shop as they do now. Everyone from our architects, to advisors, right down to our photographer and graphic designer, everyone is committed to making this project a success.

The plans for the butcher shop began well over a year ago, and we've been steadily building the blueprints ever since. We're confident that we're now in a position to move forward and to work with the community to make this happen.

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    BACKER STICKER - The Herbivorous Butcher official kickstarter backer sticker & digital image.

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    Pledge $15 or more About $15

    BUTCHER SHOP POSTCARD - We'll send you a personalized postcard with a picture of us in our very own vegan butcher shop!

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    Pledge $25 or more About $25

    FOUNDERS PAGE - Your name will be listed on the 'Founders" page of our website, plus we'll send you The Herbivorous Butcher official backer sticker & digital image AND a personalized postcard with a picture of us in our very own vegan butcher shop!

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    Pledge $40 or more About $40

    FIRST BATCH - ITALIAN SAUSAGE: Receive one of the first Italian Sausage packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

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    Pledge $40 or more About $40

    FIRST BATCH - SMOKY HOUSE RIBS: Receive one of the first Smoky House Ribs packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

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    Pledge $40 or more About $40

    FIRST BATCH - TERIYAKI JERKY: Receive one of the first Teriyaki Jerky packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

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    Reward no longer available 50 backers
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    Pledge $40 or more About $40

    FIRST BATCH - PEPPERONI: Receive one of the first Pepperoni packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

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    Pledge $40 or more About $40

    FIRST BATCH - DELI BOLOGNA: Receive one of the first Deli Bologna packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

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    Pledge $45 or more About $45

    FIRST BATCH - BACON: Receive one of the first Bacon packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

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    Limited 8 backers
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    Pledge $45 or more About $45

    FIRST BATCH - CHORIZO: Receive one of the first Chorizo packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

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    Pledge $50 or more About $50

    FIRST BATCH - CHAMORRO BBQ JERKY with some serious Guamanian pika flavors from Nana’s BBQ marinade and finadene spice! Will come right from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

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    Pledge $60 or more About $60

    T-SHIRT: Exclusive "founders" t-shirt through kickstarter. Wearing this shirt to our butcher shop will get you $1 off each item purchased. Always. Plus the postcard and official backer image.

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    Pledge $60 or more About $60

    MEAT & CHEESE SAMPLER (PICKUP) - Here's your chance to try three of our meats and cheeses. Six items total! A great way to get introduced to our foods or a convenient way to share with a friend!

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    Pledge $60 or more About $60

    MEAT & CHEESE SAMPLER (SHIPPED) - Here's your chance to try three of our meats and cheeses. Six items total! A great way to get introduced to our foods or a convenient way to share with a friend!

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    Pledge $65 or more About $65

    MEAT & CHEESE SAMPLER (SHIPPED) - Here's another chance to try three of our meats and cheeses. Six items total! A great way to get introduced to our foods or a convenient way to share with a friend!

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    Reward no longer available 30 backers
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    Pledge $65 or more About $65

    MEAT & CHEESE SAMPLER (PICKUP) - Here's your chance to try three of our meats and cheeses. Six items total! A great way to get introduced to our foods or a convenient way to share with a friend!

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    Reward no longer available 25 backers
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    Pledge $75 or more About $75

    TOTE BAG: American Apparel tote bag (Made in USA) Exclusive through this Kickstarter. Plus the postcard and official backer image.

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    Pledge $75 or more About $75

    SPECIAL EDITION APRON. Locally made - only available through this kickstarter campaign. Plus the postcard and official backer image.

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    Pledge $85 or more About $85

    SEXY MEAT OF THE MONTH CALENDAR. A sexy calendar featuring 12 meats in sexy attire shot exclusively by Aubry. Plus the postcard and official backer image.

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    Pledge $100 or more About $100

    SAUSAGE NAMESAKE: Every week we will be featuring a different sausage and one of those weeks that special sausage could have your name all over it! That's right: We will name the sausage after YOU! And all week long, our employees will offer the sausage to customers by YOUR NAME. Plus you get a free package of the sausage with your name on it!!

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    Pledge $150 or more About $150

    HOLIDAY HAM - A ham delivered to your front door for the holidays! (Must live within 10 miles of Minneapolis). Plus the postcard and official backer image.

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    Pledge $200 or more About $200

    BRICKSTARTER. You'll be able to place a brick with your name on it in our founder's wall at an event next summer. Plus the postcard and official backer image.

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    Pledge $200 or more About $200

    POP-UP DRIVE IN! Aubry and Kale will rollerskate to your car with up to five people and serve y'all an all-american meal with vegan milkshakes. Plus the postcard and official backer image.

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    Pledge $300 or more About $300

    AFTER-HOURS DATE NIGHT for two at The Herbivorous Butcher - a vegan feast in our shop served by Aubry & Kale. Plus the postcard and official backer image.

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    Pledge $325 or more About $325

    MEAT OF THE MONTH CLUB (PICK-UP). Come pick up the meat of the month at our shop for a year (12 total packages). Plus the exclusive "founders" t-shirt, and official backer image.

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    Pledge $350 or more About $350

    CHEESE OF THE MONTH CLUB (PICK-UP). Come pick up the cheese of the month at our shop (12 total). Plus the exclusive "founders" t-shirt, and official backer image.

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    Pledge $375 or more About $375

    MEAT OF THE MONTH CLUB (SHIPPED). We will ship the meat of the month directly to your doorstep for a year (12 packages total). Plus the postcard, exclusive "founders" t-shirt, and official backer image.

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    3 backers
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    Pledge $400 or more About $400

    VEGAN CHEESE OF THE MONTH (SHIPPED). We will ship the cheese of the month directly to your doorstep for a year (12 packages total). Plus the exclusive "founders" t-shirt, postcard and official backer image.

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    Pledge $500 or more About $500

    AFTER-HOURS DOUBLE-DATE NIGHT at The Herbivorous Butcher - a vegan feast for four in our shop served by Aubry & Kale. Plus the postcard and official backer image.

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    Pledge $500 or more About $500

    BUTCHER FOR A DAY - Come be a butcher with us in the world's first vegan butcher shop. We'll take you through the process of making our vegan meats and cheese, and you'll also get a personalized apron to wear and take home! (Travel and lodging not provided)

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    Pledge $525 or more About $525

    MEAT AND CHEESE OF THE MONTH (PICK-UP). Come to our brand new shop to pick up the meat and cheese of the month for a year (24 total packages). Plus the exclusive "founders" t-shirt, postcard, and official backer image.

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    Pledge $600 or more About $600

    MEAT AND CHEESE OF THE MONTH. We will ship the meat and cheese of the month directly to your doorstep (24 packages total). Plus the exclusive "founders" t-shirt, postcard, and official backer image.

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    LUNCH CATERING - We'll come to your place and cater a lunch for you and five of your friends. (Must be within 30 miles of Minneapolis)

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    Pledge $2,000 or more About $2,000

    SUMMER BBQ FOR 20 with paired beverages served by Aubry & Kale (must be within 30 miles of Minneapolis) - we will grill up all the vegan meats you can eat and surround them with complementary sides, beverages, and desserts that will make your mouth water, plus each guest gets an Herbivorous Butcher swag bag.

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    Pledge $5,000 or more About $5,000

    FIVE COURSE DINNER for 12 cooked by chef Brian Kooman, Aubry and Kale. (Must be within 20 miles of Minneapolis). Five delectable courses with paired beverages and desserts prepared at your location of choice - it's vegan gourmet as its finest! Each guest will receive an Herbivorous Butcher swag bag as well.

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    CATERED EVENT FOR 40 with paired beverages included, served by Aubry, Kale, & Company replete with passed hors d'oeuvres and beverages, salads, entrees, side dishes, desserts. Each guest will receive an Herbivorous Butcher swag bag.

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Funding period

- (28 days)