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SEK 16,540 pledged of SEK 100,000 goal
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By Josephine & Pia
SEK 16,540 pledged of SEK 100,000 goal
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About

What is Reused Remade? 

Reused Remade is an environmental conscious company with a patent pending solution to turn discarded hotel bed linen into durable, washable, fashionable textile carry bags for everyday use. 

We are all aware of how bad plastics bags is for our environment. As an example, each year eight million tons of plastic end up in our oceans and it is estimated that by 2050 there will be more plastic than fish in our oceans if nothing is done. Fortunately, awareness is growing. Across the world countries, governments, organisations and individuals are taking actions to reduce the use of plastic in everyday life. Some countries have imposed requirements of charging customers for plastic bags, yet others have banned plastic bags altogether. Individuals are making conscious choices, rewarding products and services that are focusing on environment and sustainability.

 

What makes Reused Remade unique? 

The main uniqueness of Reused Remade is that we have targeted a global challenge, that of plastic bags, and created a simple solution to this problem by turning exiting textile into multifunctional carry bags for everyday use. 

We up-cycle discarded hotel bed linen into carry bags with a minimum use of new resources. The textile is being washed, ironed, cut, printed and sewn close to the source of the material, creating new jobs on a local market. Apart from the thread and some tags, the cost of the product is made up of people’s work in factories with decent working conditions. The production of our textile bags is in line with the concept of a circular economy, one of the solutions for our future environment. 

Other reusable bags on the market are made out of virgin or at best recycled textiles being produced in low cost countries. As a consequence, these bags can be sold for a low cost, not taking into consideration the negative environmental impact the textile is causing. Studies show that a bag made out of virgin textile need to be used up to 400 times in order to level out the environmental impact of an eco-friendly plastic bag. Bags made out of recycled material, such as plastic bottles, requires more resources since the material has to go through a new industrial process using energy, chemicals, water etc. when being produced. Most consumers are not aware of the environmental problem within the textile industry and of the fact that it is the second most polluting industry in the world. 

Reused Remade has been evaluated by a panel of independent environmental experts as part the Sustainable Innovation Forum Oceans (SIF Oceans) taking place in Gothenburg in May of 2017. They came to the conclusion that Reused Remade fulfill four of the 17 Sustainable Development Goals (SDG) within Agenda 2030; SDG 6 Clean water and sanitation, SDG 8 Decent work and economic growth, SDG 12 Responsible consumption and SDG 14 Life below water. 

Our story has its beginning in 2016 when we started to look for an alternative material for our carry bags. We then found a neglected high quality textile – discarded hotel bed linen. When researching and looking deeper into numbers and statistics we found out that in Sweden more than 200 tons of hotel bed linen is becoming trash every year, which of course is a terrible waste of resources. So, instead of either burning this amazing textile or shred it to cloths for the industry, we could turn it into truly sustainable, high quality carry bags for an everyday use. If we could get our hands on all discarded hotel bed linen in Sweden alone, we would yearly be able to produce between 1.6-2.4 million carry bags depending on the size of the bag. That is quite a lot of bags. 

Our vision is to expand our idea into a global market, starting production of our sustainable bags in regions around the world, close to the source of the material. And, to sum up the uniqueness: Reused Remade offers truly sustainable, textile carry bags to the practical, conscious and fashionable consumer.


The Reused Remade Process  

How does the transformation from linen to bags work? It is actually quite simple. When bed linen is discarded from hotels, the textile is simply being washed and ironed before sent to the factory to be cut, printed and sewn. And voila! The Reused Remade textile carry bag is born.

Most textile bags on the market are made in low cost countries. This allows consumers to buy cheap textile bags, believing they’re making a sustainable decision, ignorant of the actual negative environmental impact of their choice. In order to make this choice sustainable, they need to use the bag approximately 130-400 times. 

Reused Remade has made a conscious decision to produce locally, close to the source of the material, minimizing the climate impact from transports and contributing to jobs in the region. Our policy for production requires our suppliers to ensure good working conditions, decent salaries and regulations. 

Since the format of our textile is unconventional and differs from virgin fabric arriving at the factory in rolled up, the sheets require more manual handling. Therefore, we have initiated a project with engineers, experts within the textile industry and kitchen appliance companies in order to develop a more innovative and efficient production process. The result from the first study is to be expected in Q1, 2018. We hope that this project will be a success!

 

What are the benefits with Reused Remade?

The benefits with our products are many. They favour both the consumer as well as saving our environment. Just to mention a few of the good things with the Reused Remade bags, they: 

  • claim very few new resources when being produced
  • contribute to jobs in the regions where we are active
  • save fresh water, chemicals and crude oil by decreasing the need for virgin textile
  • increase the resource efficiency and lifespan of the bed linen
  • are durable and washable, are multifunctional
  • last but not least, help us decrease the need and use of plastic bags. 

The Reused Remade textile carry bags are currently available in two sizes, small and large. However, we are currently designing more sizes and models of the bags, in order to increase our product range, allowing you to find your favorite model of the Reused Remade bag.

 

The people behind Reused Remade

Behind Reused Remade you will find two co-founders with a strong drive for issues concerning sustainability, environment and the future for coming generations. With the same core values, but different backgrounds, Josephine Alhanko and Pia Walter came together on this project aiming to reduce the use of plastic bags by producing a reusable carry bag of an existing material. By up-cycling discarded hotel bed linen we can produce durable, washable and truly sustainable textile bags and at the same time lower the need for new textile, prolong the lifespan of existing material and help create jobs on a local market for a more sustainable community and future. 

The tipping point for us came in December 2015. Listening to theParis conference, with a strong focus on the last decade’s reports on the pollution of our oceans caused by plastic waste in general and by plastic bags in particular, we felt the urge to do something. 

As an entrepreneur Josephine has a different background. Starting of as a ballerina and later on as a trained actress with more than 15 years of experience at the Royal Dramatic Theatre in Stockholm as well as a career within TV and movies, she brings valuable creative qualities and marketing skills to the table. Being an actress requires imagination, courage, empathy and creativity. All of these things are good qualities for an entrepreneur. 
 - Being a mother of three young children I simply want to do what I can to save our planet and show them how a simple idea can make a difference in how we think about products we use on a daily basis. I believe that some urgent problem can be solved through easy solutions if we just dare to look around the corner for an unconventional solution, says Josephine. 

With an MBA and a worldwide work experience from corporations, start-ups and co-founding of a couple of companies, Pia brings valuable business competence to the table when it comes to vision, strategy and operations.
 - I believe in the power of the individual. If I can make a small change in everyday life to make this a better world, others can too, and together we will be powerful. Looking back 20 years, organic food or fair trade products were scares, only available in specialised stores or high end grocery stores. Today, thanks to the change in consumer behaviour these products are being well represented everywhere, says Pia.

For more information, check out our website! www.reusedremade.com

Risks and challenges

Our biggest challenge is how to change consumer behaviour and expectations. In Sweden, we use around 1.3 billion plastic bags every year. More than half of this volume comes from thin plastic bags mainly used and sold in grocery stores, where the consumers are used to buy cheap plastic bags without any consideration. Other retailers, using mostly thicker plastic bags, have until recently provided the consumers with plastic bags free of charge when shopping. As a consequence, the consumer is used to get or to buy cheap plastic bags when carrying home merchandise. At a first step, we need to change our behaviour and start bringing a reusable bag when shopping.

We believe that all humans, in heart, want to do good for the environment. It is not always that simple to know how or where to start. Reused Remade wants to make a small change in consumer behaviour that would make a huge impact on our environment, because together we can make the small changes big.

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  1. Select this reward

    Pledge SEK 85 or more About $11

    Super Early Bird

    Be an super early bird as one of the first to pledge our project and receive two Reused Remade textile carry bags, one small and one large.

    Includes:
    • Large carry bag
    • Small carry bag
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    Pledge SEK 125 or more About $16

    Early Bird

    Be and early bird as one of the first to pledge our project and receive two Reused Remade textile carry bags, one small and one large.

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    • Large carry bag
    • Small carry bag
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    The Small Package

    Pledge our project and receive two Reused Remade small textile carry bags.

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    • Small carry bag
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    The Large Package

    Pledge our project and receive two Reused Remade large textile carry bags.

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    • Large carry bag
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    Pledge SEK 85,000 About $10,665

    Behind the scene of Reused Remade

    Pledge our project and we invite you to visit us in Stockholm. We'll fly you comfortably form anywhere in the world.

    During your two night stay with us, you'll get an opportunity to get behind the scene of Reused Remade and learn more about our ideas and visions for our company.

    When visiting we'll also show you the best of Stockholm, including a guide tour by Miss Sweden 2006, Josephine Alhanko, who is also one the co-founders of Reused Remade. In the evening you'll have dinner with the founders and other special guests at Volt, which is one of Stockholm's superb White Guide restaurants with a Michelin star.

    During your visit you will stay at Grand Hotel Stockholm.

    Includes:
    • Trip to Stockholm - Meet and greet with Reused Remade
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Funding period

- (45 days)