Created by fashion designer turned printmaker Angela McGrath, Epoché is a line of environmentally conscious vegetable tanned leather goods that fuse elements of fine art with minimalistic design practices.
The initial idea for Epoché started one day when I mindlessly walking around the accessory level of a major department store. Surrounded by numerous brands and hundreds of styles of purses I was struck by how they all seemed to fall into two categories. Either they were weighed down with an abundance of zippers, pockets, snap, tassels and studs, or they were minimalistic and simple but completely void of personality.
This experience tumbled around in my head for a while, until one day in 2014 when I had an ah-ha moment while taking a screen printing textile course as part of my Bachelors in Fine Arts program. I was hit by the idea to combine my artistic practice in print media with my background in leather working and education in Fashion Design from Parsons The New School for Design. Through merging of my experience in fine art and fashion design I saw the opportunity to create a new line of leather accessories that would be simple, light weight, and functional yet full character and would allow the wearer showcase their personality.
Epoché is a line of environmental friendly vegetable tanned leather goods that are hand stitched and hand printed. Epoché pulls together inspiration from the free hand motion of painting, immersive natural landscapes, and studies in contemporary culture; the result is a merging of fine art with fashion. The objective of Epoché is to create modern and sophisticated designed bags that allow for a sense of personal artistic expression to be infused into the everyday
I was recently ecstatic to learn that I had been accepted into the West Coast Craft show taking place in San Francisco on June 13th & 14th. Being able to show at such a coveted and unique venue would give Epoché the opportunity to show on an international stage, and would allow me to directly connect with press, buyers, and consumers. However, this amazing opportunity soon transformed into a major obstacle as I realized I would not be able to afford to build inventory, create new products, build packaging collateral, and afford travel expense.
For me one of the most challenging factors is being able to afford the minimum order cost for purchasing leather. Along with this is the need to create additional branding collateral for Epoché like as printing lookbooks, creating tags, packaging, and display set ups. Your contribution will go directly towards building brand collateral and the costs involved in exhibiting at the West Coast Craft show.
By supporting Epoché you are not only supporting me directly as maker but are also supporting products that are responsible made and thoughtfully produced; helping to stop the endless cycle of disposable and harmful fashion practices.
With your support I hope to expand Epoché beyond being local product and launch into stores worldwide. I also want to continue to strengthen the relationship between art and design through creating new limited edition collections of Epoché totes with new hand printed patterns that are accompanied with limited edition prints.
Risks and challenges
One challenge I see possible affecting this project is timeline associated with ordering/receiving the leather. I currently source my leather from the Tuscany region of Italy which offers the best quality, but can take up to a month to arrive once the initial order is placed. With that being said while I wait for the leather to arrive I will be able to set up everything so I'll I'll be able to hit the ground running once it arrives.
I believe in transparency and communication, so my backers will be the first to know about any unplanned hurdles or delays.
- (30 days)