UPDATE 6-2-13: I can't believe it but we did it! We hit our goal and every single stretch goal we set, and it's all thanks to you. We are so humbled, grateful, and excited at what an amazing experience this entire kickstarter has been for us. Thank you.
Greetings Earth Humans!
We are I Fight Dragons, and in case you don't know what we look like I've inserted a picture of us standing in front of several planets we've saved:
Bill is the robot on the far left, Chad is the alien on the far right, Packy is the arbormorph next to him, Hari is the grue second from the left, and I'm the human in the middle. My name is Brian.
If you're reading this, chances are you already know a thing or two about our band, but just in case you don't, I'm going to regale you with the quick version of our story so far.
Before I get started though, I should probably give you some idea of what our music sounds like. Well, you might say it sounds like a group of five guys battling hipster zombies with weaponized Nintendo peripherals in a cabin in the woods. In case that's not a clear enough picture, here's a music video we made in which the five of us battle hipster zombies with weaponized Nintendo peripherals in a cabin in the woods:
Now at this point you're probably wondering how we ended up in that cabin. Actually I'm wondering that myself. I should probably start at the beginning.
I Fight Dragons started in 2008, with a flux-capacitor-style falling-off-the-toilet-and-hitting-your-head eureka moment. Bill and I were working together for the first time, making a demo, when I had the idea to make part of the song we were working on sound like it was coming out of an old Nintendo. After some "research" (playing Mario 3 for a while), we dove in, and the result was the first I Fight Dragons song - "Heads Up, Hearts Down."
You might say it was 'that new sound I had been looking for,' and it was the beginning of a sonic journey that has taken us through 4 years and over 50,000 miles, through 2 EPs and 1 album, signing to a major label, leaving a major label, 4 national tours, hundreds of shows, and more adventure than we could have possibly imagined sitting there in Bill's basement in 2008.
But imagine we did. Bill and I co-produced our first 5-song EP, "Cool Is Just A Number," which we self-released in early 2009 and played a ton of shows around Chicago. To our unending shock, more and more people came out to see us play at every show, to the point that we were invited on our first national tour opening for mc chris, and by the end of 2009 we had a manager, a booking agent, and an offer on the table from Atlantic Records.
After thinking long and hard about it, we decided to take a leap and sign the deal. We spent 2 years on Atlantic from 2010-2012, learning the ins and outs of the music industry from within the belly of the beast, getting to tour with some amazing bands and work with some incredibly talented people, and throughout it all we waged an epic artistic battle to create a major label album that we could call our own.
I'm happy to say we won that battle, in the form of our debut album KABOOM!. We got to make exactly the record we wanted, but in the end Atlantic just didn't think it was commercially viable, even after our song "The Geeks Will Inherit The Earth" went to #1 on KTCL, Denver's alternative rock radio station.
Thus, we decided to make a break for it, and even though it took us a year, we finally won our release from Atlantic at the end of 2012. Lots of bands end their label deals on a bitter note, but for us 2013 so far has been all about taking the lessons we've learned from the past 4 years and forging a weapon of sonic magnitude so powerful that ancient monks will fall to their knees and weep at the sound of it sweeping through the sky.
Which brings us to today.
Today we are launching our very first Kickstarter campaign, and we've dubbed it Project Atma:
Project Atma is the culmination of our journey so far. We want to create an artifact for the ages, a glowing slab of vinyl wrapped in a gorgeous piece of artwork, steeped in the mists of the future.
So just what the hell does that mean? You know, I'm glad you asked.
First of all, we're abandoning the now-obsolete CD format. What's the use of a CD in 2013 anyway, besides possibly as an undersized frisbee or very ineffective ninja throwing weapon?
Instead, we're planning to create this album on a deluxe 180-gram Vinyl LP, packaged in a huge double gatefold sleeve with wraparound cover art. The vinyl will of course come with a high-quality digital download for portability, thus providing the proverbial "best of both worlds".
We've already written many of the songs for the new album, and it just so happens that one entire side of the record will be a 20-minute-long story-based song suite involving superpowers, a love story, a parallel dimension, and some epic battles. To this end, there will also be a companion oversized graphic novel / lyric booklet in the second pocket of the LP packaging, depicting scenes from the story, designed to be read while you listen to the music.
The digital download itself will also be extensive: In addition to the album itself every record will come with a collection of demos and b-sides from the album sessions, as well as instrumental/karaokes, a cappellas, and remix stems for every song.
Plus, if we're able to surpass our goal, the physical LP will transform and expand, adding pieces and morphing into the aural weapon of destiny we know it can be:
And we should mention that all of these upgrades apply to EVERYONE who donates at the $20 level or above, no additional donation required.
EDIT 5-20-13: Plus if we reach the documentary mega-stretch goal, everyone who donates $15 or more will receive a digital copy of the documentary when it's finished, they'll get their name in the credits, and they'll even have the option to BE IN THE MOVIE in a large user-submitted video scene.
So what else do we have planned for Project Atma?
Every week throughout the campaign, we'll be releasing exclusive IFD music that can only be downloaded here on Kickstarter as part of Project Atma. Everyone who donates anything will receive all of these files.
WEEK 1- New IFD Song "Burnadette" (demo)
WEEK 2- IFD Live at Metro Chicago 12-14-12 (full video / audio)
WEEK 3- New IFD acoustic kickstarter-exclusive version of cRaZie$
WEEK 4 - "The Geeks Will Inherit The Earth - Gameboy Mix"
WEEK 5 - "I Fight Dragons & Friends"
Then on June 1st, the last day of the kickstarter, we'll have a special backers-only internet-streamed acoustic IFD event at Uncommon Ground in Chicago. We'll be previewing songs from the album as well as playing old favorites. A limited number of tickets to join us in person are available in the rewards, but anyone who has supported the kickstarter at any level will have access to the live internet stream, and we'll post the recorded video for any backers that can't catch the live stream.
UPDATE: The stream will start at 10PM US Central Time on Saturday June 1st and the link will be sent out as a Kickstarter Update!
Which brings us to many people's favorite section of any kickstarter:
We've already covered most of the basic rewards, from the digital rewards to the Physical LP, and for not too much more you can even get your name in the album credits, your voice on the album, get every song IFD has ever released, and even more crazy limited items beyond that.
The details of the rewards are listed on the right, but sometimes a picture is worth several hundred words, so here's some photo-documentation of some of the exclusive swag on offer:
So that's Project Atma. It's I Fight Dragons taking a flying leap off a high cliff, with the vague hope that we'll learn to fly on the way down, or at the very least that we'll invent jet packs.
More than anything else we're thrilled to be back in control of our own destiny, to be able to make the crazy art we want to make, and to be able to share it with you.
So how far will we take this ridiculous endeavor?
Well, ultimately that's up to you. For my part, I hope you'll see fit to join us on this next leg of our adventure. If nothing else, it's gonna be one hell of a ride :)
Until soon - your friendly neighborhood dragon fighters,
Brian, Chad, Hari, Bill, and Packy
I Fight Dragons
After overwhelming demand, we've officially begun to accept add-ons. If you'd like to add an extra copy of the LP, add $20 per extra copy with USA shipping or $30 per copy with International Shipping, and then SEND ME A MESSAGE TO LET ME KNOW! That part is very important. Limit 10 copies per backer (This is a Kickstarter rule)
PayPal Payments Page:
We've added a page on our site to accept payments from those of you that can only do PayPal! This site can handle all our non-limited reward tiers - if you'd like one of the higher tiers and can only pay via PayPal, send me a message and we'll make it happen.
Project Personnel Bonus Section:
Now that we're officially funded, I'm starting a new section where I'll start filling everyone in on our specific plans and some of the incredibly talented people we're going to be working with:
Logo: The Project Atma logo was created by the ever-excellent Dan Spomer, who also created all of the individual band member's logos.
Producer: We're overjoyed to announce that the record will be produced by Marc McClusky, a bad ass producer from Chicago who's worked with Weezer, Ludo, William Beckett, and Chad's other band Mighty Fox. Marc gets exactly where we want to go with this record and we are going to rock his studio so hard we'll bring the walls crashing down and one of our new stretch goals will have to be post-recording studio renovation.
Risks and challenges
The biggest risk is that we might not raise the basic goal. Kickstarter is an all-or-nothing medium after all, so if we can't reach $20,000 then we'll have to rethink the project.
Beyond that, we are an experienced group of musicians with hundreds of shows and 3 released records under our belt as a band already. The project schedule is already charted out, the budget is calculated, the studio awaits, and the record presses are ready and willing for when the record is recorded. Provided we meet our goal we'll be on track to finish the recording and deliver vinyl records to backers before the end of 2013.Learn about accountability on Kickstarter
- (33 days)