Project image
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$5,541
pledged of $18,500pledged of $18,500 goal
24
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jan 3 2019
Last updated January 3, 2019

Noodling Around San Francisco© (Canceled)

An analog neighborhood guidebook to unplug, step out and recharge

Noodling Around San Francisco© (Canceled)

An analog neighborhood guidebook to unplug, step out and recharge

$5,541
pledged of $18,500pledged of $18,500 goal
24
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jan 3 2019
Last updated January 3, 2019

About

The Noodling Around San Francisco© guidebook project is to complete the writing, design and creation of a choose-your-path neighborhood guide for residents and visitors of San Francisco. We are up-ending the traditional guidebook format by extending the walkers experience to encourage awareness of the immediate environment and, as a result, of oneself. Noodling Around San Francisco will give people the choice to turn left, right, or go forward. Walkers (Noodlers) may explore one area or crisscross two or three neighborhoods in a single Noodle - it’s all a matter of choice. This format allows Noodlers to discover neighborhoods in a variety of ways, thereby having a new adventure each time they set out. 

And speaking of new adventures... 

We invite you to join us on this journey by participating as a Backer.  Review the reward options to see which level of support you want to invest in. Trust us, e.v.e.r.y. dollar counts, and there is a quality reward for every level of giving.    

Capturing the essence of San Francisco

The covers of the guidebook will be of lightweight, quality material in rich colors that reflect the distinctive characteristics of San Francisco: International Orange (the color of the Golden Gate Bridge) and cool fog gray. The front cover (orange) will have a die-cut circle with the "Noodling Around San Francisco" logo set on an opaque vellum sheet with a San Francisco street map showing behind it. The back cover will be solid gray.   

Front Cover Color: Golden Gate Bridge Orange
Front Cover Color: Golden Gate Bridge Orange
Back Cover Color: Cool Fog Gray
Back Cover Color: Cool Fog Gray
Cover Detail: Die Cut Detail
Cover Detail: Die Cut Detail

The beautiful, compact volume will be secure with a button/cord closure similar to this:  

Closure Sample
Closure Sample

Creative and engaging book layout  

The guidebook is designed to be engaging, easy to use and small enough to toss into a backpack. The design of the guidebook will be 6.5" x 6.5", double-sided, double spiral bound, "do-si-do" style book  layout that reinforces the concept of choice. The front section will have approximately 120 pages of lively, descriptive text, historic context and color photo content that comprise the neighborhood guide, or Noodle, section of the book. The back section will be approximately 60 blank pages for notes and sketches, or "Noodle Doodles"...whatever the user chooses. A handy pocket for mementos or maps will be incorporated into the back cover of the book.   

 Demonstration of the Do-Si-Do "flip"

Guidebook Page Prototype
Guidebook Page Prototype

We're not anti-techology, but... 

The analogue approach encourages Noodlers to look away from their phone screens and to search for architectural details, climb hidden steps and observe, and engage with, the community around them. Here is a chance to use those colored pencils and get creative! What did the Noodle inspire? What thoughts and dreams came up? Here's a chance to jot those ideas down.   

You Can Noodle Doodle!
You Can Noodle Doodle!

It doesn't matter where they choose to go, all Noodles entice the walker to go a bit further than they would on their own. Because people will make their way from one location of interest to another on their own, there is a sense of accomplishment as well as adventure. All the Noodles are designed within a 1-3 mile radius, therefore no one will be too far flung from their original starting point. While we want to encourage a sense of adventure, we also want people to feel safe and comfortable. Maps also identify public transportation options. 

Give the gift of San Francisco

Noodling Around San Francisco is a great gift for someone who loves this beautiful city or the first-time visitor. It's for the bucket-list checker and the resident who wants to see their city with new eyes. Tuck a copy into a gift basket or use it to enhance an Airbnb experience.

Just in time for holiday gift giving
Just in time for holiday gift giving

Our Design Tells a Story

The logo represents a Noodle. The curly letter N is dashed; it’s the path a Noodler takes. The font for the company name is architectural. It’s about the history of place. Merged, the two fonts speak to everything Noodling. It’s about choosing the interesting path, not the fastest and most direct one. It’s about knowing the stories that built the place and the buildings that reflect the unique culture of each city in each Noodling Around book. A dashed circle suggests the word Around and creates a badge.  

Noodling Around Logo
Noodling Around Logo

Who We Are 

We are a team of smart, creative women who assembled our talents, passions and good, old fashioned friendship to bring Noodling Around San Francisco to fruition. Why? Because we want to challenge women to awaken to their true purpose through thought-provoking neighborhood guidebooks, inspiring workshops and online community. This holistic, 360-degree approach provides women an opportunity to choose a new path for healthy and enriched living.

Sheila McElroy, Chief Noodler and Founder, has lived in San Francisco for over 23 years. She combined her former career as a historic preservation consultant, with recent experience in destination management, to establish Noodling Around LLC. Sheila believes that long, meandering walks through urban neighborhoods connects us to our humanity - past, present and future. She also believes that appreciating the details of our surroundings gets us out of our own insular lives and opens our minds to greater possibilities.  

Heidi Asztalos, CFO-Partner, wants to live in a world where business can be a path of awakening and purposeful living. As an MBA with more than 20 years of experience, Heidi has been responsible for raising revenue for a number of high-profile, diverse businesses and organizations in San Francisco and the Midwest.  At Noodling Around LLC, Heidi is responsible for all aspects of business management and financial planning. Noodling Around San Francisco has helped Heidi change the way she looks at her beloved city. 

Michelle Venus, Creative Director. From marketing and editorial copy, audio and video production, to product and graphic design - Michelle's entire career has been centered around storytelling. For Noodling Around, she has patiently translated many pages of Sheila's Noodle Doodles, photos and neighborhood context into a double-sided guidebook/journal concept that is both practical and delightful to use.

We are grateful to come together on a creative project that is sure to engage people with their surroundings and with themselves. Please visit https://www.noodlingaroundsf.com     to learn a little more about where Noodling Around came from and bookmark for future notices and endeavors. 

Risks and challenges

Just as with any other physical product under a crowdfunding campaign, the biggest risk would be a potential delay in manufacturing or shipping. Fortunately for us, we have great relationships with our printing press to ensure that things go as seamlessly as possible.

Manufacturing a high-quality journal like this is a big undertaking that involves a lot of scheduling, prep time and extremely high attention to detail. We are working with one manufacturer/printer for the different parts of the journal to ensure all parts are arranged properly, from getting the right premium paper to the San Francisco International orange and grey cover to the bookmark materials to the packaging materials.

Shipping - Our challenge include ensuring each and every Noodling Around guidebook is finished to the quality of workmanship we are promising to backers and delivered to your door in the time we specified.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    SF Noodling Pen Pal

    We'll thank you with an original photo postcard signed and sent from San Francisco. Write us back from your city and we'll give you a shout out from our website!

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  2. Select this reward

    Pledge $25 or more About $25

    Stuck on Noodling

    Check the mail for 3 one-of-a kind postcards of Chinatown, Nob Hill and Jackson Square. You'll also receive a 3-pack of Noodling Around logo stickers.

    In the meantime, enjoy a fantastic digital page-flipping version of the Noodling Around San Francisco guidebook! (Exclusive content limited to first 20 pages).

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  3. Select this reward

    Pledge $50 or more About $50

    Official Noodler

    Congrats and thanks! For your pledge at this level, we will send you the official hardcopy Noodling Around San Francisco guidebook. We'll list you as an official Noodler on our website.

    Includes:
    • All items at the $25.00 level delivered by February 2019.
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  4. Select this reward

    Pledge $100 or more About $100

    Noodling Sweetheart

    San Francisco is loving on you! At this reward level you will receive the official hardcopy Noodling Around San Francisco guidebook and one gorgeous 8 x 10 signed photo of the city. We'll also acknowledge you as a Sweetheart supporter on our website.

    Includes:
    • All the rewards listed at the $50.00 level sent by February 2019.
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  5. Select this reward

    Pledge $500 or more About $500

    Benevolent Noodler

    Share the love! At this reward level you will receive 3 signed editions of the Noodling Around San Francisco guidebook (one for yourself and two to share). We will ackowledge you as a Benevolent backer in the guidebook and on our website.

    All rewards listed at the $100 level will be delivered by February, 2019.

    Includes:
    • Printable gift certificates for holiday giving.
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  6. Select this reward

    Pledge $1,000 or more About $1,000

    Visionary Noodler

    We will treat you to a private Noodle for up to four people followed by lunch at a historic, private San Francisco club. You and your guests will receive a signed addition of the guidebook, and a gorgeous 8 x 10 signed photo of San Francisco.

    Your Visionary generosity will be prominently recognized on the book's acknowledgment page and on our website.

    Formal lunch invitations and all the rewards listed at the $500 level will arrive by February, 2019.

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Funding period

- (30 days)