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Rhea is launching the first Men and Women classic line, combining patented technology with designed shoes. Yes, Style needs technology. Read more

New York, NY Fashion
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Funded!

This project was successfully funded on March 4, 2014.

Rhea is launching the first Men and Women classic line, combining patented technology with designed shoes. Yes, Style needs technology.

New York, NY Fashion
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About this project

Recent Press:

  • TLB: "creating a line of products that are both stylish and functional."
  • Apparel News: "It's not often you come across a shoe that is fashionable and practical at the same time.  But, Rhea Footwear fits the bill."
Every Rhea Shoes are carefully engineered using Rhea's patented GRIP-TECH outsole to keep you safe and stylish at all times
Every Rhea Shoes are carefully engineered using Rhea's patented GRIP-TECH outsole to keep you safe and stylish at all times
 
  

OUR STORY 

Design Meets Technology 

This is a collaboration between two friends at Cornell University. We met at a place where it rains and snows more often than it shines.  We had a dilemma; we tried to choose style over functionality, but it did not work out too well. 

Rhea was founded under the mission to deliver high quality shoes that integrates style with technology. In the current shoe market, there are thousands of brands, each with many different collections of design. However, this industry can be divided into two categories: style or functionality, not both.  When consumers choose fashion and style for shoes, they seem to forgo their functionality. Even luxury shoe brands offer trendy and fashionable loafers, but they are not suitable to wear in certain weather conditions. 

Originating from Rhea, the Greek goddess of comfort and ease, we seek to create classic shoes, which can be easily worn in any weather. Rhea’s shoes provide timeless designs customized to outlast and endure mother nature with premium design and new type of comfort, backed with an unprecedented technology.  

HOW IT WORKS: The Rhea Difference

 

Basically, a shoe is comprised of three parts: the upper material, the outsole, and the insole. Partnering with the world’s number 1 non-slip technology shoe manufacturer SSR, we came up with Grip Tech, which originates from the non-slip shoes technology used to ensure workers to work safely on slippery surfaces. We went one step further with this technology. Rhea’s Grip-Tech outsole dramatically increases friction not only on wet surfaces but also on snow and ice, an exclusive feat that no other sole has accomplished. Regardless of any slippery surface caused by nature or man, Rhea’s Grip-Tech sole will keep you safer. 

GRIP-TECH engineering
GRIP-TECH engineering

FIRST CLASSIC COLLECTION

MEN'S

Classic Boots - Natural Wheat
Classic Boots - Natural Wheat
Classic Boots - Smoked Brown
Classic Boots - Smoked Brown
                   
Classic Boots - Midnight Metallic Blue
Classic Boots - Midnight Metallic Blue
Classic Boots - Satin Black
Classic Boots - Satin Black
Classic Slip On Lime Navy
Classic Slip On Lime Navy
Classic Slip On Matte Grey
Classic Slip On Matte Grey

WOMEN'S 

Classic Flat - California Red
Classic Flat - California Red
Classic Flat - Sapphire Blue
Classic Flat - Sapphire Blue
Classic Flat - Pearl Black
Classic Flat - Pearl Black

Available Sizes

Risks and challenges

Market Education
The consumers are not yet familiar with the technology of Grip-Tech. It might take some time for people to realize the benefits of Grip-Tech technology since it is so new. But we are confident that after the community has tried out our shoes, the market education and the recognition of the merits and benefits of our technology will spread quickly.

Learn about accountability on Kickstarter

FAQ

  • On March 3rd, the campaign closes. When Kickstarter campaign ends, we’ll send you a survey for information and you can choose what style, size, and color you would like. We will also get your shipping information at this time.

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  • We will exchange your shoes at no charge. We will take care of your problem as soon as possible as long as the size is in stock.

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  • Yes, our boots are made of full grain waterproof leather. You can see details of the products at our website. You can also click pictures above to see product details.

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Rewards

  • You selected
    Pledge $1 or more

    6 backers

    Pledge $1 and get connected with Rhea Footwear. You will be able to hear up-to-date on all things to do with the.

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    5 backers

    Rhea’s Handwritten thanks postcard from the founders. We appreciate your support.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $83 or more

    14 backers Limited (286 left of 300)

    Early Bird (first 300) – ONE pair of Rhea’s Men Slip-on or Women Flats. Choice of your style, color and size. 15% off the retail price.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $98 or more

    3 backers

    ONE pair of Rhea’s Men Slip-on or Women Flats along with an extra most comfortable insole which can be used for any shoe.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    44 backers Limited (256 left of 300)

    Early Bird (first 300) – ONE pair of Rhea’s Men Boots. Choice of your style, color, and size. 20% off the retail price.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $185 or more

    8 backers

    One Plus One – One for you and one for your best friend. Get to choose two styles of Rhea’s shoes. Up to 26% off the retail price.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $275 or more

    2 backers Limited (48 left of 50)

    Family Package. Choose three of any style and color to ensure all your family’s comfort. Up to 27% off the retail price.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (33 days)