- TLB: "creating a line of products that are both stylish and functional."
- Apparel News: "It's not often you come across a shoe that is fashionable and practical at the same time. But, Rhea Footwear fits the bill."
Design Meets Technology
This is a collaboration between two friends at Cornell University. We met at a place where it rains and snows more often than it shines. We had a dilemma; we tried to choose style over functionality, but it did not work out too well.
Rhea was founded under the mission to deliver high quality shoes that integrates style with technology. In the current shoe market, there are thousands of brands, each with many different collections of design. However, this industry can be divided into two categories: style or functionality, not both. When consumers choose fashion and style for shoes, they seem to forgo their functionality. Even luxury shoe brands offer trendy and fashionable loafers, but they are not suitable to wear in certain weather conditions.
Originating from Rhea, the Greek goddess of comfort and ease, we seek to create classic shoes, which can be easily worn in any weather. Rhea’s shoes provide timeless designs customized to outlast and endure mother nature with premium design and new type of comfort, backed with an unprecedented technology.
HOW IT WORKS: The Rhea Difference
Basically, a shoe is comprised of three parts: the upper material, the outsole, and the insole. Partnering with the world’s number 1 non-slip technology shoe manufacturer SSR, we came up with Grip Tech, which originates from the non-slip shoes technology used to ensure workers to work safely on slippery surfaces. We went one step further with this technology. Rhea’s Grip-Tech outsole dramatically increases friction not only on wet surfaces but also on snow and ice, an exclusive feat that no other sole has accomplished. Regardless of any slippery surface caused by nature or man, Rhea’s Grip-Tech sole will keep you safer.
FIRST CLASSIC COLLECTION
Risks and challenges
The consumers are not yet familiar with the technology of Grip-Tech. It might take some time for people to realize the benefits of Grip-Tech technology since it is so new. But we are confident that after the community has tried out our shoes, the market education and the recognition of the merits and benefits of our technology will spread quickly.
- (33 days)