Dave Sim 7/11/12
Carma Chan: Thanks, Carma! (significant other of Oliver Simonsen, the guy behind the CEREBUS 3D MOVIE -- which I haven't approved but which I'm keeping an open mind about -- which they will be debuting in LA somewhere at a comics convention in November). Always I appreciate your kind words and wise counsel. And, of course, your book! (PSST Carma: plug your BOOK!)
Michael Lucas: The Gainesville Hilton! where Gerhard and I had adjoining rooms for two months back in...1985?...working on CHURCH & STATE. They gave us an amazing rate. Those were the days. We were there longer than the house band that roomed down the hall from us.
Anyway: we're still making our way from Point A to Point B which consists of
a) getting all the goodies signed and out to all of you
[see what I HOPE are embedded photos by Sandeep of some of the loot -- 8 cartons arrived yesterday -- he's coming over later today with the glamourpuss No.26 proofs]
b) figuring out what the PRIMARY expenses are (we're defining PRIMARY expenses as the cost of moving everything from Leamington Ontario to Kitchener to Fayetteville then to you, the cost of packaging and mailing everything securely, compensating Deni and Kevin Eastman, paying me for the autographs -- I don't know what or if I'll be charging for the drawings and sketches -- paying John on a per package basis and then a "lump sum to be determined by John" (no pressure, John) and paying Sandeep to scan everything having to do with HIGH SOCIETY...
[you might have picked up on my hesitation about adding in the 1981-83 news clippings: when does it become "overkill"? I'm HOPING the answer is: it DOESN'T. If you get it and aren't interested...PLEASE just ignore that part of your package as a small inconvenience to you AND courtesy to those who want EVERYTHING]
...which we're actually getting very close to now, to the point where John is now thinking of waiting until all of the expenses are invoiced before meeting with his Certified Public Accountant -- which will be the official Point B, the bottom line on PRIMARY expenses. At the rate those guys charge per hour, that's an EXCELLENT thought. Try to keep it to an hour or two at the most.
Now that we're closer to Point B than Point A, I'm starting to get some ideas of what Point C might look like. It really depends on how much of your money is left by then, but I think we have to SERIOUSLY consider banner ads on comics websites timed for the release of the digital version of HIGH SOCIETY in mid-September. WHICH websites and HOW much of the money should go to advertising and HOW LONG we advertise is something we'd obviously like to get feedback on from all of you.
[I kind of favour the Hollywood model where two days before a movie comes out that you never previously heard of you can't look anywhere without seeing an ad for it. 'Bunker Buster" Theatre Nuclear Weapon Advertising as opposed to Extended Carpet Bombing (pardon the violent metaphors) Advertising]
Which comics websites do you think are the best bets? BIG ads? LITTLE ads?
On a related subject, having decided to make the first issue, No.26, a FREE download everywhere with links to all of the participating digital downloads sites and obviously linked to the banner ads and -- taking it as a given that we want a mid-September release so the "Election Night/Deciding Vote" issues come out at the same time as the US election is happening -- when does it make sense to release the FREE No.26? It's what I've come to think of as "The Unknown Internet Slide Rule". You don't want to launch too early so it's "old hat" by mid-September, but it would be nice to have it out there circulating far enough ahead of time to really boost interest in the introductory No.27 to 30 $3.99 package. But how far ahead of time is "far enough ahead of time"? I don't know. I'm Electric Typewriter Man, remember.
Do YOU spend LOTS of time on comics websites? If you wanted to advertise something on them, which ones and what kind of ads?
Next update, I hope, on Friday!