Our goal isn't just to succeed as a fashion watch brand, it's also to change lives. In the near future, a 5% of every sale will be donated to the NGOs with whom we collaborate. But our real aim for the future is to create a close bond with indigenous people, help them develop and respect Fair Trade practices when buying from them those textiles which are suitable for our watches.
Our journey begun in 2012, when both of us were living and travelling around Asia. After those intense but life-changing months, we both agreed that mainstream society is loosing its essence, its traditions and customs. So we asked ourselves, why not create a reminiscence of our origins for this globalized world?
But let us take you back a couple of years, before designing our Ethnic Watches, as without going through this process, we wouldn't be able to guarantee that we have the best specs in the market for quarz watches and the lowest prices. During these years we have attended watch fairs, sold different watch qualities and asked our customers for their feedback which has alllowed us to offer the perfect timepiece. We are true believers that Luxury doesn't have to be expensive, and that top quality is a must.
In 2016 we put together, both our professional and personal experience to create a timepiece that the world hadn't seen before. A luxury watch that combined modern elegance with traditional colors and patterns. A timepiece that would remind us of our origins, traditions, customs and specially of those that are fighting to preserve them. We took inspiration from indigenous people and ethnic tribes and decided to speak out for them. Thanks to our NGO partners Survival International and Kubuka we are able to help them and protect them against fierce governments which are taking away their land and way of living.
We believe that everyone should have the right to be who they are, without being forced into a society or group where they don't belong. For this reason our motto is "Be Your True Self".
We have chosen the best specs in the market to be able to offer a 10 years warranty with every Ethnic Watch. Our ultra-thin 316L Stainless Steel case is the perfect fit for both men and women. These are our top-notch materials:
- Plated 316L Stainless Steel case, buckle and crown which are polished until they gleam.
- Swiss Ronda 762 movement, to ensure it's perfect functioning
- Anti-Scratch Sapphire Crystal with Anti-Reflecting coating which protects your watchs' surface and enhances its durability. Sapphire is one of the hardest and most durable materials in the world.
- Indexes and hands are polished in Gold, Silver and Rose Gold
- 5 ATM / 50 meters Water Resistance
- Sony Baterry
- Interchangeable Italian full grain vegetable tanned leather straps with 100% cotton handcut ethnic textile
Our ethnic straps are made out of the finest full grain Italian leather which offers a longer durability and a higher resistance to moisture. We use vegetable tanning, which is chromium free and has no harmful chemicals, having therefore a neutral effect on humans. This tanning method doesn’t only provide a more natural and organic texture, it also offers a higher durability and strength. The ethnic textile which is made out of first-class cotton is hand cut, making every strap unique. Unique fashion jewellery
The Ethnic Watch Collection - Inspired by Some of the World's Ethnic Tribes
Are you a true Zulu? The Zulus feel attached to their traditions, they are spiritual and put in the community’s needs before their own. If you feel like you identify with the Zulu tribe, this watch is for you.
Are you a true Cherokee? The Cherokees are people of dialogue, they always try to reach consensus amongst their members. They are open minded and therefore adapt to any kind of circumstance. We absolutely love the way they are and how they confront life.
Are you a true Samburu? The Samburus are undoubtedly authentic, constantly fighting to maintain their ancient traditions. They are known for their beauty and their distinct complements. They have definitely inspired us. Have they inspired you?
Are you a true Kalam? The Kalams are very friendly and build strong relationships with the other members of their tribe. They all live together as one big family. They are also in love with nature. So are we!
Are you a true Ndebele? The Ndebeles are superstitious, creative and independent. Their unique way of expressing themselves through art makes them one of a kind. Be unique with this exclusive collection.
But we aren’t only a watch brand, we care about others!
In mainstream society, when we talk about “progress" and “development", we unconsciously see it as something positive. But, we have to ask ourselves, is it always a positive change? Perhaps we should ask those people who are watching their land, rights, customs, values and local economies be destroyed in the name of progress. Industrialised societies forcing development and progress on tribal groups does not make them happier or healthier. In fact, the effects are disastrous and can lead to reduced life expectancy, starvation, obesity, depression, suicide, HIV/AIDs and addiction.
From the very beginning, it was clear to us that we wanted to help those who are constantly fighting for their ancestral lands and way of life. We decided for our first collection to take action and donate a % of our sales to several NGOs who support them. However, we hope to contribute even more after our kickstarter campaign.
Please feel free to check out their sites and learn more about their wonderful projects:
- Survival International, the global movement for tribal peoples’ rights https://www.survivalinternational.org
- Kubuka: http://www.kubuka.org/en/kubuka-2/
**Please note that per Kickstarter guidelines, we cannot use this crowdfunding project to raise funds for charity. We will certainly support our beneficiary organizations outside of Kickstarter, and celebrate this commitment with our backer community. All the funds raised on Kickstarter will be invested in the production, distribution and future selling of our Ethnic Watches.
We know that you have heard it before and from other Kickstarter Projects that "Quality doesn't have to be expensive", but we would like to explain why we can honestly offer such a low price for a luxurious timepiece.
INTERNET! That's basically it! We are able to cut out of the equation all the middle men, allowing us to offer our products at a lower price. For instance, if you have your own store, you have to pay rent, bills and a shop assitance which are a lot more expensive than having an online store. Also, if we only sell on our online store, we don't have to pay distributors nor wholesalers allowing us to reduce the final price of our watches.
Ethnic Watch Fashion Jewellery Rewards
How to Back this Campaign:
1. Scroll down until you find the reward you wish to pre-order on the right-hand side of the page.
2. Click “Select this reward”
3. Choose your shipping destination
4. If you wish to add any extra straps add an additional $30 per extra strap to the pledge amount before moving on
5. Click “Continue”
6. Either check out as a guest or sign into your Kickstarter account
7. Enter your payment information
8. Click the green “Pledge” button That’s it! You’ll soon be a proud owner of your very own beautiful Ethnic Watch
Pledge for the Perfect Valentines Day Gift and send us a private message to receive your personalized Gift Card
We are passionate about our watches and we want you to feel the same way. However, we do understand that sometimes not everyone’s expectations are met. For this reason, and because we want our backers to feel proud of wearing their Ethnic Watch, we guarantee a 30 day return policy.
Sounds fair, right? We are sure that you will fall in love with your Ethnic Watch, but if you aren’t 100% satisfied, please send us an email to firstname.lastname@example.org so we can sort out everything for you.
Sounds easy enough! Don’t miss out on our Super Early Bird!
Risks and challenges
We have years of experience in the watch industry, and we have teamed up with top-notch experts in order to meet our customer’s expectations. We have overcome the most ridiculous situations that emerged during the early days, so we can confidently say that now, nothing will go wrong with your order.
We would like to point out however, that in case there is a slight delay in the timeline due to any unforeseen issues, we will keep you updated at all time and we will put in blood, toil, sweat and tears to comply with our timings.Learn about accountability on Kickstarter
- (35 days)