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A sustainable & ethical ready-to-wear collection for creative professionals that transitions from the studio to the show.
A sustainable & ethical ready-to-wear collection for creative professionals that transitions from the studio to the show.
70 backers pledged $15,186 to help bring this project to life.

About

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Ellice Ruiz | Girlfriend Tested, Mother Nature Approved

$15,186

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Ellice Ruiz © is a sustainable & ethical ready-to-wear brand creating modern wardrobe essentials and artsy statement pieces for creative professionals that transition from the studio to the show. With minimal environmental impact and a commitment to giving back, we’re building a community for all you artsy, nature lovers.

Ellice Ruiz | Emmalee wearing the Belen Top in Black & Clare Pant in Black Pinstripe
Ellice Ruiz | Emmalee wearing the Belen Top in Black & Clare Pant in Black Pinstripe

Girlfriend Tested™

The Ellice Ruiz collection is Girlfriend Tested™ by a diverse group of friends. Each garment is crowdsourced for thoughtful design features that flatter various body types, transition from day to night, and function for the creative lifestyle.

The Girlfriend Tested™ label ensures we've worked out all the kinks on each garment. We've tested all the pockets to make sure they're deep enough to comfortably store your cell phone. Women with different body types, their curves in different places, have had their recommendations included in the design of each garment. And when it comes to pants we've sampled them in every size and asked our friends to try them on to create an honest fit guide.

Ellice Ruiz | Emmalee wearing the Jeanette Shirt in White Pinstripe
Ellice Ruiz | Emmalee wearing the Jeanette Shirt in White Pinstripe

Sustainability

Sustainable design means doing everything we can to minimize our impact on the environment. One of our most sustainable and ethical approaches to design is creating high-quality garments that you'll love to wear again and again. By creating transitional clothes, clothes that can be dressed up and dressed down, we eliminate the need for buying clothes for every occasion. Wearing clothes 50 times instead of 5 (the fast fashion average) reduces carbon emissions by 400% per item, per year*! This means less CO2 in atmosphere and less carbon gas heating up our already warming planet. ​Ellice Ruiz clients are on the go and need wardrobe essentials that take them from day to night effortlessly. 

  • Deadstock and sustainable wholesale fabrics
  • Thoughtful design
  • High-quality, long-lasting wearable clothes
  • Minimal waste & repurposed materials
  • Locally made, ethically produced
  • Living wage
  • Transparency
  • Earth-friendly packaging
  • Community
  • Gives back

*Source: http://www.onegreenplanet.org/environment/how-to-reduce-the-impact-of-your-clothing-on-the-planet/

Ellice Ruiz | Emmalee wearing the Ashley Dress in Orchid
Ellice Ruiz | Emmalee wearing the Ashley Dress in Orchid

Sustainability with Heart™

Ellice Ruiz believes giving is better than receiving. We are committed to donating a percentage of sales to people, causes, and charities helping to make the world a little bit brighter.

Ellice Ruiz will donate 5% of all proceeds raised this Kickstarter to an organization she holds very near to her heart called Food on Foot. ​Food on Foot is a non-profit organization dedicated to assisting the poor and homeless of Los Angeles through programs that provide nutritious meals, clothing, work opportunities and ultimately the transition to full-time employment and life off the streets.

Ellice Ruiz | Emmalee wearing the Jeanette Shirt in White Pinstripe & Steph Short in Black
Ellice Ruiz | Emmalee wearing the Jeanette Shirt in White Pinstripe & Steph Short in Black

Girl Power

By contributing to this Kickstarter campaign, you’ll be supporting a team of all female entrepreneurs! From design and development to production our team is all women and your support will help us build our businesses here in Los Angeles. We need more women in leadership roles and your contribution helps make this possible. 

Ellice Ruiz | Emmalee wearing the Angie T-shirt in Black & the Clare Pant in Black Pinstripe
Ellice Ruiz | Emmalee wearing the Angie T-shirt in Black & the Clare Pant in Black Pinstripe

Made in Los Angeles

Designer Ellice Ruiz creates and produces her entire collection in Los Angeles. First, local construction greatly reduces pollution from overseas production because the garments don't have to travel long distances after they've been made. Second, it allows for small batch production so we don't have to over produce our collections to meet minimums set by the factories in other countries. Third, we thoroughly vet our manufacturers to ensure their facilities are safe and their employees are treated with care. Finally, we support the local economy by paying local producers a living-wage.

Inspired by Fashion Revolution's campaign #WhoMadeMyClothes and the global demand for greater transparency across the supply chain, we will also share the "behind-the-seams" stories about the craftspeople making our small batch collections. By contributing to this Kickstarter campaign, you'll also be supporting Oksana build her manufacturing business, RadSeams. With a shared commitment for sustainability and ethical business practices, Oksana and her team will produce our entire collection in Downtown Los Angeles.

Ellice Ruiz | Oksana, Owner of RadSeams
Ellice Ruiz | Oksana, Owner of RadSeams

Progress

Ellice Ruiz has been bootstrapping the design and development of this collection. The money we raise will help pay for pattern grading - essentially making the assorted sizes for each style. We will then invest in some additional fabrics and colorways. We will also purchase some additional sewing machines to streamline our local production. Finally, the money we raise will also cover the first production round. 

Ellice Ruiz | Development Timeline
Ellice Ruiz | Development Timeline

 Thank You Rewards

$10 | Sustainability with Heart™ pin

Ellice Ruiz | Sustainability with Heart™ pin
Ellice Ruiz | Sustainability with Heart™ pin
Ellice Ruiz | Sustainability with Heart™ pin
Ellice Ruiz | Sustainability with Heart™ pin

$25 | Sustainability with Heart™ tote

Ellice Ruiz | Sustainability with Heart™ tote
Ellice Ruiz | Sustainability with Heart™ tote

$50 | Limited edition illustration by Jeanette Getrost

Ellice Ruiz | Limited edition fine art illustration by Jeanette Getrost
Ellice Ruiz | Limited edition fine art illustration by Jeanette Getrost

$100 | Angie T-shirt (available in black, white, or grey)

Ellice Ruiz | Emmalee wearing the Angie T-shirt in Black & the Clare Pant in Black Pinstripe
Ellice Ruiz | Emmalee wearing the Angie T-shirt in Black & the Clare Pant in Black Pinstripe

$150 | Belen Top (available in black, white, or lavender)

Ellice Ruiz | Emmalee wearing the Belen Top in Black
Ellice Ruiz | Emmalee wearing the Belen Top in Black

$150 | Emily Top (available in orchid or black)

Ellice Ruiz | Emmalee wearing the Emily Top in Orchid & the Sara Skirt in Orchid
Ellice Ruiz | Emmalee wearing the Emily Top in Orchid & the Sara Skirt in Orchid

$175 | Keri Top (available in black, white, or lavender)

Ellice Ruiz | Emmalee wearing the Keri Top in White
Ellice Ruiz | Emmalee wearing the Keri Top in White
Ellice Ruiz | Emmalee wearing the Keri Top in White & the Katie Pant in Grey
Ellice Ruiz | Emmalee wearing the Keri Top in White & the Katie Pant in Grey
Ellice Ruiz | Emmalee wearing the Keri Top in White & the Katie Pant in Grey
Ellice Ruiz | Emmalee wearing the Keri Top in White & the Katie Pant in Grey
Ellice Ruiz | Emmalee wearing the Keri Top in White & the Katie Pant in Grey
Ellice Ruiz | Emmalee wearing the Keri Top in White & the Katie Pant in Grey

$200 | Steph Short (available in black)

Ellice Ruiz | Emmalee wearing the Steph Short in Black
Ellice Ruiz | Emmalee wearing the Steph Short in Black
Ellice Ruiz | Emmalee wearing the Steph Short in Black & Jeanette Shirt in White Pinstripe
Ellice Ruiz | Emmalee wearing the Steph Short in Black & Jeanette Shirt in White Pinstripe

$250 | Sara Skirt (available in orchid or black)

Ellice Ruiz | Emmalee wearing the Angie T-shirt in White & Sara Skirt in Black
Ellice Ruiz | Emmalee wearing the Angie T-shirt in White & Sara Skirt in Black

$250 | Jeanette shirt (available in white pinstripe, black, white, or lavender)

Ellice Ruiz | Emmalee wearing the Jeanette Shirt in White Pinstripe
Ellice Ruiz | Emmalee wearing the Jeanette Shirt in White Pinstripe
 
Ellice Ruiz | Emmalee wearing the Jeanette Shirt in White Pinstripe & the Steph Short in Black
Ellice Ruiz | Emmalee wearing the Jeanette Shirt in White Pinstripe & the Steph Short in Black

$250 | Katie Pant (available in grey or cream)

Ellice Ruiz | Emmalee wearing the Katie Pant in Grey & Keri Shirt in White
Ellice Ruiz | Emmalee wearing the Katie Pant in Grey & Keri Shirt in White
Ellice Ruiz | Emmalee wearing the Katie Pant in Grey & Keri Shirt in White
Ellice Ruiz | Emmalee wearing the Katie Pant in Grey & Keri Shirt in White
Ellice Ruiz | Emmalee wearing the Katie Pant in Grey & Keri Shirt in White
Ellice Ruiz | Emmalee wearing the Katie Pant in Grey & Keri Shirt in White

$275 | Treanna Dress (available in emerald, ruby, or black)

Ellice Ruiz | Emmalee wearing the Treanna Dress in Emerald
Ellice Ruiz | Emmalee wearing the Treanna Dress in Emerald
Ellice Ruiz | Emmalee wearing the Treanna Dress in Emerald
Ellice Ruiz | Emmalee wearing the Treanna Dress in Emerald

$300 | Ashley dress (available in orchid or black)

Ellice Ruiz | Emmalee wearing the Ashley Dress in Orchid
Ellice Ruiz | Emmalee wearing the Ashley Dress in Orchid
Ellice Ruiz | Emmalee wearing the Ashley Dress in Orchid
Ellice Ruiz | Emmalee wearing the Ashley Dress in Orchid
Ellice Ruiz | Emmalee wearing the Ashley Dress in Orchid
Ellice Ruiz | Emmalee wearing the Ashley Dress in Orchid

$300 | Clare Pant (available in black pinstripe)

Ellice Ruiz | Emmalee wearing the Clare Pant in Black Pinstripe
Ellice Ruiz | Emmalee wearing the Clare Pant in Black Pinstripe

$300 | Emily Top & Sara Skirt Set (available in orchid or black)

Ellice Ruiz | Emmalee wearing the Emily Top in Orchid & the Sara Skirt in Orchid
Ellice Ruiz | Emmalee wearing the Emily Top in Orchid & the Sara Skirt in Orchid

Honest Fit Guide

Ellice Ruiz | Fit Guide
Ellice Ruiz | Fit Guide
Ellice Ruiz | Fit Guide - Pants
Ellice Ruiz | Fit Guide - Pants

Thank You

  • Patterns & design - Alice Spies, Alice Spies Design
  • Samples - Oksana Putyatina, RadSeams
  • Photography  - Joy Newell
  • Photo assistants - Andrew Goeser & David Lopez
  • Hair & makeup - Brianna Holbrook
  • Creative - Jeanette Getrost
  • Model - Emmalee Inlow
  • Styling - Emma Larson 
  • Videography & editing - Nick Van Slambrouck

Risks and challenges

We have worked strategically to minimize all areas of risk with this project, including:

The clothes: Ellice Ruiz has developed and Girlfriend Tested™ each piece in her collection. This focus on quality and attention to detail means that we are now ready to launch a high quality and sustainable collection for all you chic creatives.

The manufacturing: We have a strong relationship with our local and sustainable manufacturing partner. We've worked together through multiple sample iterations and studio visits. Our manufacturer even has additional staff lined up should we sell, sell, sell. We've planned our production schedule in advance so we're all on the same page and ready to go!

The delivery: We intend to have all orders shipped out to backers by early October. We will work tirelessly to avoid any delays so you receive your rewards on time. All of our rewards will be shipped in eco-friendly packaging materials and will be shipped with tracking.

We have set manageable limits on all our quantities based on available deadstock and sustainable wholesale fabrics. If we sell out these styles, we have other styles in our collection that we can offer as stretch goals.

If you have any questions or would like to request a fabric swatch, please email us at: info@elliceruiz.com

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you email and priority updates!

    A personal email and thank you for contributing to the campaign. Plus, you'll be the first to know about campaign milestones and other exciting updates!

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    Sustainability with Heart ™ label pin

    Contribute $10 and you'll receive a custom made enamel label pin with our brand icon - Sustainability with Heart. We are a sustainable brand that is committed to giving back!

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    Sustainability with Heart ™ tote bag

    Contribute $25 and you'll receive a sustainable tote bag made from recycled cotton.

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    Limited edition fine art illustration

    Help support us by contributing $50 and you'll receive a limited edition of fine art print by illustrator Jeanette Getrost. Inspired by a photograph she took at our photo shoot, our creative consultant depicts the modern woman (wearing our collection) who is cultured and conscious.

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    Angie T-shirt

    Contribute $100 and you'll receive our sustainable T-shirt. Made in Los Angeles, this T-shirt is the most versatile top in our collection. The sleeves are slightly longer and flare out with a slight curve, this t-shirt is inspired by mens t-shirts but cut for a woman's body. It's the perfect top to style with your trousers for work and jeans for the weekend.

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    Belen Top

    Contribute a $150 and you'll receive our Belen Top. Made in Los Angeles, the Belen Top is that cute top you've been looking for. Style with our Clare Pants for a client meeting or with your jeans for brunch with your girlfriends.

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    Emily Top

    Help support us by contributing $150 and you'll receive our Emily Top. Made in Los Angeles, the Emily Top is a crop top that pairs perfectly with our Sara skirt. The Emily top is made from deadstock linen and has a beautiful button closure on the back.

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    Keri Top

    Contribute $175 and you'll receive our Keri Top. Made in Los Angeles, the Keri Top is a wrap shirt that's flattering on various bust sizes. Made from cotton shirting, this top can be styled wrapped around your waist with a bow the back or tied in the front if you're looking for that extra look.

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    Steph Short

    Help us by contributing $200 and you'll receive our Steph short. Made in Los Angeles, the Steph Short has a lot of details that make it a very flattering short, especially for those who don't usually wear shorts! These high waisted shorts have an elastic waist band in the back to make them comfortable to wear. Cut to be slightly longer in the back to reduce fears of being exposed in back if your bend over. With a tailored front and deep front pockets, these shorts can be styled with your blazer for work or with your Angie T-shirt for play.

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    Sara Skirt

    Contribute $250 and you'll receive our Sara skirt. Made in Los Angeles, the Sara Skirt is a wrap skirt with an asymmetrical hem that sits above the knee. Available in black Tencel or orchid deadstock linen, this skirt pairs nicely with our Emily Top for a complete look. We've designed the skirt to have 2 waist buttons that extend the size, to give you an extra inch when you need it.

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    Jeanette Shirt

    Help us by contributing $250 and you'll receive our Jeanette Shirt. Made in Los Angeles, the Jeanette Shirt is our take on a button-up for work. With a dramatic collar and sleeve details, this shirt is made from deadstock Swiss cotton and is intended to elevate your work look. Or style with your jeans for a chic and casual look! This fabric is so soft and drapes nicely on your body but we only have enough fabric to make 4 more shirts in the white with lavender pinstripe (also available in black, white, and lavender)! Only one in every size (XS-L) will be available.

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    Katie Pant

    Contribute $250 and you'll receive our Katie Pant. Made in Los Angeles, the Katie Pant is designed to flatter your body. We've always had a hard time finding pants that fit us, so we've designed these pants, made from lightweight organic denim, to fit comfortably at your waist and drape nicely off your hips. Slightly cropped, the Katie Pant has cleverly positioned back pockets to make your bum look nice and deep front pockets.

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    Treanna Dress

    Contribute $275 and you'll receive the Treanna Dress. Made in Los Angeles, the Treanna Dress is designed to be your go-to dress for work but can then be styled with your sneakers for a more casual look on the weekends. Made from deadstock cotton poplin with 4-way stretch, this dress is both work appropriate and comfortable.

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    Ashley Dress

    Help support us by contributing $300 and you'll receive our Ashley Dress. Made in Los Angeles, the Ashley dress is designed to wear everywhere. Our take on an a-line spaghetti strap dress, the Ashley dress has a button front and beautiful pocket detail. Like all of our pockets, these pockets are Girlfriend Tested® to ensure that your cell phone and keys fit nicely without sticking out. This dress is made from deadstock linen and is fully lined. Style with your blazer for work or with your flats for the farmers market.

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    Clare Pant

    Contribute $300 and you'll receive our Clare Pant. Made in Los Angeles, the Clare Pant is your dream trouser. We found that flattering fit between tailored and relaxed. Made from a lightweight deadstock wool, these pinstripe pants are a modern take on work trousers. Style with our Angie T-shirt for work and our Belen Top for evening.

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    Emily Top & Sara Skirt Set

    Contribute $300 and you'll receive both the Emily Top and Sara Skirt. Made in Los Angeles, the Emily Top and Sara Skirt are designed to be paired together to give you a complete look but they can also be styled separately. Made from deadstock linen, both the top and skirt are fully lined.

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Funding period

- (23 days)