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Armchair Drummer is the book that will bring out the drummer in everyone. No note reading or drums required... rockin' guaranteed!
Armchair Drummer is the book that will bring out the drummer in everyone. No note reading or drums required... rockin' guaranteed!
Armchair Drummer is the book that will bring out the drummer in everyone. No note reading or drums required... rockin' guaranteed!
105 backers pledged $9,778 to help bring this project to life.

About

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Armchair Drummer: The Easiest Way to Start Playing the Drums

$9,778

105

The Vision

We're all secretly rock stars... As a nearly-lifelong drummer, teacher of music, and observer of people, I've come to believe that a fascination with rhythm, drums, and drumming is hardwired into the human brain. There's a drummer inside of everyone, ready to lay down a beat.

The Mission

I've had the good fortune to be the gateway into the world of drumming for a lot of people, but I can only reach so many face to face. I've also found out through years of teaching and through talking to not-yet-drummers, that the lack of ability (or interest) in reading traditional music notation is holding a lot of potential drummers back from diving into the activity, and that many budding drummers are (understandably) reluctant to buy drums before trying their hand(s) at playing the instrument. I set out to solve all of those issues...

The Book

...and solve them, I did - almost. Over the past several years of teaching drum lessons, I developed and tweaked a graphic system that lets drummers of all ages easily understand and play 3 and 4-limb drumset patterns without knowing how to read music [notation solution: check!]. I've also reduced the patterns into coordination exercises that are easy to do without a drumset or even a pair of sticks, though something to sit on is recommended. The coordination is the hardest part about playing the drums, and once mastered, these exercises are relatively easy to play on a drumkit [drums solution: check!]. So I took those patterns and exercises and combined them with a ton of useful information for a beginning drummer into an easy to use drum instructional book called Armchair Drummer. I'm also adding a CD of play-along tracks for each pattern, and some that combine the patterns, so the armchair drummers have something to play along with right away [bigger reach solution: ...just about solved - that's where you come in!].

The Team

While I was able to create and test out the system, methods, and information for the book myself, as well as commit all of the content to paper (Word document, actually), there is a lot more that goes into a book like this than just the words on the page. For help with the other elements, I went right to my network of talented, professional creator friends to cover all of the bases:

Guitarist/Composer Jun Ibasco is a fellow music teacher and is my collaborator on the play-along music tracks. Check him out here: soundcloud.com/junibasco 

Photographer Rob English will be shooting all of the photos for the book. You've likely already seen his work if you've shopped at Spencer's or Spirit Halloween, and you can see more here: robenglish.com

Artist Camilo Nascimento and I have been creating, performing, and hanging together for more than half of our lives. He'll be handling all of the design work, illustration, layout, and creating the Armchair Drummer website that will be the heart of a new community of burgeoning drummers. You can see his work here: camilographics.com

The Cost

Since Armchair Drummer is being self-published, all of the costs of bringing the book to life are out-of-pocket. There are no publisher advances, in-house services, or pre-sale marketing team. The costs include:

  • book cover design & professional layout
  • CD disc art design
  • professional photography
  • composing, recording, and mixing of play-along music tracks
  • website design and creation
  • printing of the books
  • replication of the CDs
  • publishing & legal fees
  • website registration & hosting

The Goal

The funding goal I've set is based on months of research of what it will realistically cost to turn The Vision, The Mission, years of experience, hundreds of hours of work, and a bunch of computer files into a copy of Armchair Drummer in your hands, and those of aspiring drummers everywhere.

Please join with me in bringing this book to life. It's the last step in accomplishing my mission, and I can only do it with your help. Every contribution will get Armchair Drummer closer to its funding goal.

There really isn't any way I can fully express how much I appreciate your contribution to this project, but I've done my best to put together some really cool rewards as a token of my appreciation and in hope of bringing more music into your life.

The Catch

Here's the catch: Kickstarter funding is all-or-nothing, so if I reach (or surpass) my funding goal by July 11th 2014 at 11:59pm, everything's a go, and Armchair Drummer comes to life in 2014. But if we're even $1 short of the goal, all of the pledged money goes back, and I'm left with an incomplete mission and some occupied hard drive space.

And what if I surpass my goal? Well, that would be absolutely amazing, and would open up a whole new set of opportunities for Armchair Drummer.

  • An eBook version of Armchair Drummer is on the horizon, but extra money from this campaign would mean it could happen at the same time as the print version, greatly expanding the book's audience. 
  • We're already planning a basic website to promote and sell the book, but it'd be great to have a multifaceted website for drummers, with articles about drumming, links to drum resources around the web, and an online forum where drummers can meet and "talk shop." It would cost more to have a site like that, but if we raise enough money, it will happen.
  • I'd love to be able to create online video content to accompany the patterns and topics covered in the book, so additional money above the goal would also go toward acquiring the tools and equipment to create professional-quality instructional videos.
  • Any other money that comes from this campaign will go toward marketing efforts, including printing more promotional copies of the book, to get it into as many influential hands as possible - and, ultimately, to armchair drummers far and wide.

One more thing...

If you think this project is worthwhile, or you know anyone who might be interested or willing to contribute, please share the link below. The more people that know about this book and this campaign, the better the chances of reaching the goal.

www.bjkickstarter.com

Thank you, thank you... and thank you again!!

-B.J.

Risks and challenges

There aren't many risks involved with this project. The initial run of books will be just enough to fulfill the Kickstarter rewards, send out some promotional copies, and start selling online. In the meantime, I'm working to secure an arrangement for future printing and distribution of Armchair Drummer, so that I won't have to keep a large inventory on hand.

There will be challenges related to the marketing and distribution of Armchair Drummer into retail channels, but those are further down the line, and I've structured the Kickstarter campaign so that it covers all of the initial book needs, including fulfillment of the rewards.

Most of the content and design work will be done in the summer and early fall, and release is set for late fall, in time to have the book to backers (and on the market) before the holidays.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    In addition to a heartfelt "Thank You," you get the satisfaction of knowing you're supporting my dream and those of future drummers everywhere!
    Delivery is immediate :)

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  2. Select this reward

    Pledge $10 or more About $10

    Your "Thank You!" goes public - you'll be featured in a special "Thank You" section of the Armchair Drummer website.

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  3. Select this reward

    Pledge $25 or more About $25

    Time to start drumming! You'll receive a 1st Edition copy of the Armchair Drummer book & CD, signed by author B.J. Capelli.
    You'll also be featured in a special "Thank You" section of the Armchair Drummer website.

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  4. Select this reward

    Pledge $50 or more About $50

    You'll receive TWO 1st Edition copies of the Armchair Drummer book & CD, signed by author B.J. Capelli.
    Keep one for yourself, and give someone else the gift of drumming!
    AND you'll get a pair of custom printed Armchair Drummer drumstick pens.
    You'll also be featured in a special "Thank You" section of the Armchair Drummer website.

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  5. Select this reward

    Pledge $75 or more About $75

    The Complete Drummer Starter Kit!
    You'll receive:
    (1) 1st Edition copy of the Armchair Drummer book & CD, signed by author B.J. Capelli.
    (1pr) custom printed Armchair Drummer drumsticks.
    (1) custom printed Armchair Drummer drum practice pad.
    (1 pr) custom printed Armchair Drummer drumstick pens.
    You'll also be featured in a special "Thank You" section of the Armchair Drummer website.

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  6. Select this reward

    Pledge $100 or more About $100

    This is where the thanking gets musical...
    You'll receive everything in the $75 reward level, PLUS your name will be included in a special "Thank You" song and video that I create and post for the whole world to see!

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  7. Select this reward

    Pledge $150 or more About $150

    Immortality! Well, sort of...
    In addition to receiving everything in the $100 reward level, your name will be included on the "Acknowledgements" page in every copy of Armchair Drummer!

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  8. Select this reward

    Pledge $250 or more About $250

    Study the drums!
    You will receive everything in the $150 reward level, AND you'll get one half-hour drum lesson with author B.J. Capelli (within 25 miles of Philadelphia, PA or via Skype).

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  9. Select this reward

    Pledge $350 or more About $350

    Study the drums more!
    You will receive everything in the $150 reward level, AND you'll get a one hour drum lesson with author B.J. Capelli (within 25 miles of Philadelphia, PA or via Skype).

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  10. Select this reward

    Pledge $500 or more About $500

    Performance option:
    You'll receive everything in the $150 reward level, PLUS a live, professional PIANO/DRUMS DUO (or solo piano) to provide music at your party, event...or just for fun in your home! Up to 2 hours of LIVE MUSIC! (must be within 60 miles of Philadelphia, PA)

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  11. Select this reward

    Pledge $500 or more About $500

    "'Piece' of B.J." option: You'll receive everything in the $150 reward level, PLUS I will write a special snare drum solo dedicated to you (or anyone you choose) that captures elements of your personality, a place you love, or an interest you have. You'll get a quality printed, framed copy of the manuscript signed by me, as well as a recording of me performing the piece.

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  12. Select this reward

    Pledge $1,000 or more About $1,000

    Performance option:
    You'll receive everything in the $150 reward level, PLUS a "Drumming Party," where I will present a two-hour drum clinic/ performance at your party location. Everyone will learn to play the drums and have a chance to try their skills on a full drumset! The Drumming Party also includes a copy of the Armchair Drummer book & CD and a pair of drumsticks for each participant. (up to 10 participants, must be within 60 miles of Philadelphia, PA)

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  13. Select this reward

    Pledge $1,000 or more About $1,000

    "Piece of B.J." option: You'll receive everything in the $150 reward level, PLUS I'll give you one of my SNARE DRUMs, so you'll have your own drum to play that's already broken-in and infused with drumming mojo :) I'll sign the drumhead if you want, and I'll also include copies of the CD recordings I've appeared on in the past few years.

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  14. Select this reward

    Pledge $2,500 or more About $2,500

    Performance option:
    You'll receive everything in the $150 reward level, PLUS a live, professional JAZZ TRIO to provide music at your party, event...or just for fun in your home! Up to 3 hours of LIVE MUSIC! (must be within 60 miles of Philadelphia, PA)

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  15. Select this reward

    Pledge $2,500 or more About $2,500

    "Piece of B.J." option:
    You'll receive everything in the $150 reward level, PLUS I'll give you one of the VINTAGE CYMBALs from my collection! Not only will you have a great cymbal to play or display, but it won't be one that someone could just go out and buy - unless they had a time machine to travel back 40+ years! I'll also include copies of the CD recordings I've appeared on in the past few years.

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  16. Select this reward

    Pledge $5,000 or more About $5,000

    Performance option:
    You'll receive everything in the $150 reward level, PLUS a live, professional 6-PIECE EVENT BAND to provide music at your party, event...or just for fun in your home! Up to 4 hours of LIVE MUSIC! (must be within 100 miles of Philadelphia, PA)

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  17. Select this reward

    Pledge $5,000 or more About $5,000

    "Piece of B.J." option: You'll receive everything in the $150 reward level, PLUS I'll give you one of my DRUM SETs! (don't worry, I have a few) What better way to start yourself or someone you love on the path to being a great drummer, than to have a professional-level drumkit to play?! I'll sign the heads if you want, and I'll also include copies of the CD recordings I've appeared on in the past few years.

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Funding period

- (35 days)