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A film celebrating womens' achievement in the mountains while inspiring girls of all ages to believe in their dreams.

Why Make an All-Female Ski Film?

“The future belongs to those who believe in the beauty of their dreams.” Eleanor Roosevelt 

 Despite women's presence in: 

  • ~40% of the skiing population and 
  • ~30% of the adventure sports film viewership 

 …only 14% of athletes in major ski films were female this past season. Additionally, last season's 14% was record female representation, up from 9% the previous season.

We see this as an opportunity to provide an inspiring documentary ski film told from a female's perspective to connect with and celebrate skiing’s female population.

Also, statistics show that most kids are active but around 11-15 years old many girls tend to drop off and stop participating in sports. We hope to direct our message toward this group in hopes of making skiing look so fun they won't be able to stay inside any longer!

Athlete: Lynsey Dyer, Photo: Chris Figenshau location: Jackson Hole backcountry
Athlete: Lynsey Dyer, Photo: Chris Figenshau location: Jackson Hole backcountry

Although skiing is the focus of the film, we hope to showcase women’s on-hill success--from professional skiers to recreational enthusiasts--to inspire girls of all ages to pursue their dreams, walk the path less traveled, and reach their fullest potential, whatever path they choose.

Top of the world...somewhere in Alaska, Photo by: Scott Dickerson
Top of the world...somewhere in Alaska, Photo by: Scott Dickerson

Our Mission

Young girls need more positive role models to offer then an alternative to the world of skinny jeans, reality TV and fashion magazines. We aim to provide a positive source of inspiration for young girls first and foremost. The lessons learned on the mountain parallel those learned by many women who take the path less traveled. Our documentary ski film (Pretty Faces) will showcase women walking that path to deliver the message “If she can do it, then so can I.”

If you are a mom, a dad, a mentor, a brother, a coach, or teacher, who feels this message is important to share, we hope you'll participate in this fund raiser. We need your help!

Our Team

Lynsey Dyer - Project Lead

My name is Lynsey Dyer, I am a professional big mountain skier and co-founder of SheJumps. The inspiration for Pretty Faces came from my years of experience in the ski industry watching women consistently get overlooked despite the growing female interest in the sport. I was compelled to do something about this by contributing a film that can embolden women young and old by showing them what is possible on and off the hill to live up to one's potential. Put simply, I wanted to create something little girls could look to and use as proof that "if she can do it, then so can I."

To accomplish this endeavor I have recruited an extremely talented team of passionate skiers, filmmakers and even behavioral scientists. This includes:

Ben Ford - Ben Ford is a veteran producer with a background in action sports and cable television. He has flimed, edited and produced more than 100 hours of television and is currently the Supervising Producer for a new series on Nat Geo.

Athlete Advisors:

Rachael Burks - Pro skier & Founder of Femalewolfpack.com

Elyse Saugstad - Powder Magazine’s 2013 female skier of the year.

Ingrid Backstrom - Pro skier starring in over 13 ski films; 8-time Powder Magazine reader poll female skier of the year; ski mountaineer.

Advisors:

Claire Smallwood - Pretty Faces Producer & Executive Director of SheJumps.org

Jeff Brines - Pretty Faces Producer and Founder of Earlyups

Sally Fracnklyn - Pretty Faces PR & all around inspirational person. Sally is the survivor of a TBI she incurred while skiing. She's also our PR ninja and an absolutely amazing person.

Peter Burks Ph.D. - Crowd-sourcing extraordinaire & advisor as well as devout Pretty Faces supporter!

Manjula Varghese - Producer/director: www.mirrorlakefilms.com

Carol Mann - Assistant Professor of Behavioral Sciences, Harvard University, metaphysical clairvoyant

Burks getting inverted
Burks getting inverted
Film Creator Lynsey Dyer in Chile
Film Creator Lynsey Dyer in Chile

Why Kickstarter?

This project is about making our own luck. Although the ski industry is supportive of this film being made, we are yet to receive any financial commitment within the industry. Therefore, we're turning to our audience - girls, dads, moms, brothers and supporters of women's athletics for help. We're empowering the audience and stakeholders (girls in skiing!) as a whole to bring this project and movement to fruition. 

Film Structure

Pretty Faces aims to tell the story of skiing throughout a woman’s life; the story of the skier girl. Although the film will showcase females at the top of the sport, it is not limited to professional athletes. The real story is the confidence that skiing can bring forth in a female's life, no matter where in life that person may be. This story includes the achievements on skis as well as the story of taking the path less traveled. We explore what it means to take risks and how women are doing that in many different ways.

Our essential vision (with creative license to change as we discover the documentary process) is to celebrate skiing’s impact on a multitude of phases of a women’s life: from a young girl to a working professional, pro skier or grandmother, there are unique elements connecting the female outdoor enthusiast. We want to visually identify these components as they relate to the human experience. 

line scoping
line scoping

Community-Sourced Footage

Unique to Pretty Faces, a portion of this story can only be told by utilizing viewer footage (yes, that means you!).  This film is open to audience video submissions. Utilizing this crowdsource approach will relate our storyline to everyday skiers. Their contribution to the progression of our sport and the ability for people to film themselves in this modern age is incredibly important to opening up the stage for female skiers to know that they are appreciated, and that we know there are many more ripping ski ladies out there than the industry would have us think. 

Although our goal is to make this the first community-driven ski film, we cannot guarantee all footage submitted will be included in the film. Go to UnicornPicnic.com to follow steps for contributing footage to Pretty Faces.  Also, please email allie@unicornpicnic.com if you have footage to submit.

 Use of Proceeds 

"Roshambo"
"Roshambo"

The number of resources that can be dedicated to this project is directly correlated to the amount of money we are able to raise. Making a film is an expensive undertaking and attracting the talent of those who can best tell this story costly. As much as we wish it wasn't so, the more money we raise, the better this film will be. 

Rest assured, all money raised on Kickstarter will go directly into making this film as good as it can possibly be. 

Majority of proceeds will go to equipment rentals, camera operators, post production work and various hardware needed to bring this project to fruition. We are passionate about this story but we are not film makers in the traditional sense. We need the experts and talent in the field to truly celebrate and honor this story to its fullest potential. Basically, more money means more videographers to film more women, have improved post-production and editing, as well as get the word out to more people.

The crew of people getting the word out, organizing locations, interviewing, writing, directing, producing and creating the distribution process is entirely volunteer. We are also dedicated toward a strong finish: making sure this movie gets seen in your hometown!

As Seen On

Credits and Thanks:

Music: Florence and the Machine, Cosmic Love, 7 lions remix. 

Footage generously donated by:

JGS Concepts, Josh Skoglund, Daniel, Zatzworks, Stellar Media, Will Wissman, Reggie Crist, Jeffrey Loewe, One Eyed Bird, Dirk Collins, 9 Queens, Chaozproductions, Eivind Aurstad, MSI, Meathead productions, Jessica Kunzer, MISkireport, Mr. Engerbretson, Jason Dodge, Bill Kerig, KT Miller, Canyon Florey, and more. 

Photographers: Scott Dickerson, Will Wissman, Ralph Kristopher, JGS Concepts.

Super Athletes in order of appearance:

Katie Rowekamp, Jayden Crist, Nadia Samer, Lexi Dupont, Elyse Saugstad, Louise Lintilhac, Jacqui Edgerly, Eva Walkner, Lynsey Dyer, Snowbarder, Carly Davis, Tatum Monod , Rebecca Selig, Dania Assaly, Katie Summerhays, Jamie-Crane Mauzy, Coline Ballet-Baz, Lisa Zimmermann, Angel Collinson, Sandra Lahnsteiner, Meghan Kelly, Crystal Wright, Liz Cunningham, Brook Edwards, Hannah Whitney, Pip Hunt, Amy Engerbretson, Mckenna Peterson, Caroline Gleich, Susan Grahm, Ane Enderund, Sydney Dickinson, Lisa Harper, Hazel Brinbaum, Rosemarie Daiek, Kellie Okenek, Rachael Burks, Langley McNeal, Sophia Schwartz, Kristen Kramer, Kickinghorse Ski Patrol badass, Hillary O'nielle, Lel Tone, Claire Smallwood, Hadley Hammer…and finally… Nadia’s Mini Wolfpack…closing statement: Katie Rowekamp

Others not in this video but part of the project:

Ingrid Backstrom, Kim Havell, Leah Evans, Izzy Lynch, Marja Persson, Jen Hudak, Molly Baker, Jess McMillian, Wendy Fisher, Grete Eliassen, Kaya Turski, and so many more!!!

AMDS Snowmachine launch pads
AMDS Snowmachine launch pads

Extra Special Super Mega thanks to:

Eddie Bauer, GoPro, KGB productions, Sam Pope, Justin Myers, GJS Concepts, Allie Rood, Stellar Media, Jeff Hoke, SheJumps.org, Claire Smallwood, Tamra Geryk, Katy Hover-Smoot, Rachel Reich, Louise Lintilhac, Stacey Peterson, Matt Berkowitz, AMDS Snowmachines, Caley George, Kristen Elliot, David Adamson, Davey Smidt, Neeko Leenders, Amy McCormick, Izzy Lynch, Lizza Millet, Leah Evans, Sandy Hessler, ScreenPrint Custom, Teton Motors, Fischer Sports, Gordini, Jackson Hole, Alyeska, Alta, Sun Valley, Vail Resorts, EarlyUps, Chugach Powder Guides, Eagle Pass Heli

Opening Reading: adapted from Mariah Burton Nelson’s book: The stronger women get, the more men love football; Sexism and the American Culture of Sports. Copyright:1994

Trucker Hat Designed by Lynsey, comes in Black/ Pink and wht/Blk
Trucker Hat Designed by Lynsey, comes in Black/ Pink and wht/Blk
Limited Edition Flat Brim, Designed by Lynsey
Limited Edition Flat Brim, Designed by Lynsey

 UPDATE 19-Dec: Everyone who has donated at or above the $15.00 level will receive the option to download the movie (digital copy of the film). 

Risks and challenges Learn about accountability on Kickstarter

Any documentary encompasses risks. Adding skiing to the mix increases the number of risks. Avalanches, injuries and snow conditions are constant risks in the world of skiing and snowboarding. However, these risks often serve as opportunity to tell the story of perseverance, tenacity, strength, and determination that is necessary when seeking one's dreams.

FAQ

  • We believe you! There are so many more women who are great skiers than we see represented in snow-media. Go to UnicornPicnic.com and follow directions for submitting footage. We encourage the gals to practice their tricks, know their lines, and "stomp it"before turning the camera on. If it's you that's running the camera, try to find the highest resolution possible. All info on our website.

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  • We want to release the film in September of 2014. We will be using the nonprofit SheJumps' regional coordinators to create film premieres. We are still deciding where the world premiere will be! If you are a backer, there are several options to ensure that you get to see the movie as soon as it is available.

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  • It's a double-entendre referencing the phrase, "more than just a pretty face" and it also references the mountains("that's a PrettyFace, lets shred that one!"). our aim is to show girls that there is so much more available to them beyond what they look like.

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  • Yes! We'd love to have you help out. We are in need of help fundraising--can you help to spread the word to your friends and family--anyone that you know might want to be involved with telling this story? When it comes time to have film premieres, we will be sending out information to our backers about connecting the movie to their community as well.

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  • Yes! We use Skier Girl as an all-encompassing term to capture the image of "skiing" in the sense of flying down soft powder snow. We don't discriminate!!

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  • We have "how to" steps on our website, http://unicornpicnic.com/. Please check those guide lines out to make sure you have the right format, length, etc. Email allie@unicornpicnic.com once you have the footage organized, as well as if you have any further questions. Get out there and shoot some footage!

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    NEW PRIZE!! What will be your new favorite beanie! (There are three things I know well: Skiing, dark chocolate and beanies...get one)

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    Pro message: Have your Pro-skier of choice leave your phone voicemail, write a comment on your Facebook wall or Instagram feed. Skier gets to decide what they want to write:) Choose from: Tom Wallish, Lynsey Dyer, Ingrid Backstrom, Cody Townsend, Rachael Burks, Seth Morrison, Chris Davenport.

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    Limited Edition Lynsey Dyer designed flat brim hat. The Classics Snapback Youpoong flat brim. (this is the wear-everyday favorite of the guys, unisex fit)

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    Teton Pass Sherpa | Jeff Brines, will carry your skis (and possibly other items) up Mt. Glory on Teton Pass! That's right, Jeff, the founder of Earlyups and producer of this film will be your very own bootpack butler for the entire 1,600 vertical feet+. Learn more here. http://www.earlyups.com/videos/who-wants-their-skis-carried-up-mt-glory-for-them-seriously/

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    Pro Voicemail + Hat | Pro skier leaves your voicemail greeting, a comment on your Facebook Wall or Instagram feed. Pro skier reserves the right to leave greeting of their choice. Choose from: Tom Wallish, Lynsey Dyer, Seth Morrison, Rachel Burks, Cody Townsend, Ingrid Backstrom, Chris Davenport, Angel Collinson, or The SJ Girafficorn

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    Mount Shasta Silver Pendant Ring || Artisan americana jewelery, sustainable handmade in New York by blair lauren brown. Mount Shasta Silver Pendant Ring + Exclusive electronic release just after the world premier. Kickstarter exclusive! If you don't get it on Kickstarter you'll have to wait until the film tour wraps up to download your copy.

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    Mount Shasta Silver Pendant Necklace || Artisan americana jewelery, sustainable handmade in New York by blair lauren brown. Mount Shasta Silver Pendant Necklace + Exclusive electronic release just after the world premier. Kickstarter exclusive! If you don't get it on Kickstarter you'll have to wait until the film tour wraps up to download your copy.

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    Half day ski with Lynsey and available crew. Includes a picture with the crew.

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    Lynsey Dyer Ski Lesson | Ski with Lynsey Dyer at Jackson Hole Mountain Resort for a day. Includes lift ticket, lunch.

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    Ski day with the crew in Jackson, WY. Plus learn to look like a pro in the magazines with one of the teams professional ski photographers and pro ski coaches to share the tricks of the trade. Leave with a high resolution image of you shredding! Coatxhhoto of you skiing.

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    The first spots in next years Freeride Camp for kids and adults. Dates are not yet final but the 3 day camp will entail on-resort and backcountry skiing in and around Jackson Hole Resort as well as guided meditation, visualization and fun fitness techniques for success from L. Dyer and others from the film.

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    Sun Valley Heli Ski for Two - One day skiing with Sun Valley Heli Ski. Two People. Lynsey has offered to be the third wheel/cheerleader and photographer depending on availability.:)

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    3 day Heli-ski trip for 2 to EaglePassHeli with the crew. Located outside Revelstoke Resort. Includes lodging, meals and helitime. This is the primo package!!! You're stoked!!

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