AU$ 2,816
pledged of AU$ 55,000pledged of AU$ 55,000 goal
27
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, August 24 2015 1:14 AM UTC +00:00
Mark NowsonBy Mark Nowson
First created
Mark NowsonBy Mark Nowson
First created
AU$ 2,816
pledged of AU$ 55,000pledged of AU$ 55,000 goal
27
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, August 24 2015 1:14 AM UTC +00:00

About

 BACKGROUND:

One in 3 cyclists death occur at night or where there is artificial lighting, with more likely to be killed or injured at an intersection or at a location where there are traffic signals or other traffic control signs.*  These sobering facts along with my own personal experiences of near misses at night led me to develop the world's first illuminated backpack back in 2006 that allows you to be seen at all angles and not just in the direction of your lights.  As LED technology has significantly improved since then and wanting to improve on my first bag I set to work on designing its replacement.

The new ELERT series backpacks are a major development from the original Mboye illuminated commuter bags.  Over 2 years of development has gone into the new bags, developing the new flexible lighting technology, trialling numerous bag designs, lighting prototypes and testing.  The bags have all the great features of the original bag including, reflective elements front and rear, a comfortable ventilated harness to prevent heat build-up and reduce the shock loads on your back, large waist strap, carry strap, easily accessible pockets and great design plus the all new high brightness lighting technology

 BAG FEATURES:

 

 The bags incorporate the following features:

  • 6 light pipes.  4 on the rear and one on each shoulder strap.  These allow for 360 degree visibility and are not restricted to viewing angles  
  • Reflective piping on rear, sides and shoulder stripes allowing for increased visibility in direct line of sight
  • Internal lap top sleeve
  • Headphone routing holes on main and side pocket
  • 2 large side pockets 
  • Large waist strap taking load from the shoulders
  • Spring steel ventilated harness.  Reduces shocks loads and keeps you back ventilated
  • Internal hydration sleeve
  • Carry strap
  • Large padding in hip area helps spread the load
  • Front and rear independent silicon power buttons 

LIGHTING TECHNOLOGY:

LED and side lit fibre optic cables have advanced massively over the last 8 years allowing Mboye products to design a high brightness, easy to use light driver.  After many prototypes, several suppliers, and plenty of hard work we settled on two light kits which allow for minimal light loss resulting in a greater viewing distance

Light Driver Development (Final kits in foreground, without USB port)
Light Driver Development (Final kits in foreground, without USB port)
Flashing sequence
Flashing sequence

The light pipes are illuminated by two independent light kits, one in the lid of the bag and one in the main section, both operated externally through the use of a soft silicon rubber power button. The light drivers have been designed to get maximum light output from the LED's whilst maintaining battery life.  The light pipes are then securely attached to the driver through tapered clamps.

BATTERY LIFE/ CHARGING:  

The light driver runs on 2AA customer supplied Ni cad rechargeable batteries.   The batteries are charged through a standard mini USB port. Minimum Battery Life is as follows:

All lights on: 4hrs for rear 4 LED light and 7hr for front 2 LED light

Flash mode: 7hrs for rear 4 LED light and 13hr for front 2 LED light

FUND USAGE:

 All funds will be used to manufacture tooling for LED kits, light pipes, shipping, and first production run of products. By pledging now you will be the first to get to get your hands on these bags and eliminate any retail/distributor mark ups, along with having the knowledge that you made a product a reality, as it won't happen without you.  In the process you will manage to buy a bag at half of the recommended retail price of AUD$135 and improve your safety.  Also for the international kickstarters' you can benefit from the low Australian dollar.

 PLEDGE/REWARDS:

PLEDGE 1: 1 NEW ELERT BAG

For AUD$70 + Shipping you will be the first to get your hands on the new ELERT bags.  

 

PLEDGE 2: NEW ELERT BAG +ORIGINAL COMMUTER BAG

For AUD$95 +Shipping  you will be the first to get your hands on the new ELERT bags, plus you can also get an original commuter bag (minus lights)

This is for those people that might need another bag for gym clothes, for the kids or other reason where lighting is not needed. This 20+ litre bag has received great reviews with hundreds already on the market today.  Currently selling for $79 but by helping kick off the new bag these are available for only an additional  $25 pledge.  For features check out these videos:

http://www.youtube.com/watch?v=jvHe-wli_CQ

http://www.youtube.com/watch?v=6JNQ32KPIgk

Bags come with yellow, red, or blue lid although preference will be done on first come first served basis

PLEDGE 3: 2 NEW ELERT BAGS 

For AUD$130 + Shipping you will be the first to get your hands on the 2 new ELERT bags. 

Team up with a friend, save on shipping and bag cost

* Source: Canadian Automobile Association, and Nth American insurance institute for highway safety

Risks and challenges

After having designed and launched one bag already I have a good list of reliable suppliers and know what it takes to deliver a product. Also with a day job as a quality engineer in the automotive industry, I have endeavoured throughout the design phase to mitigate all risks. The main risks relate to delivery times due to the inability to lock down manufacturing time until I know if this is funded but I have allowed some buffer time and hope to deliver sooner. As soon as funding is finished, we will begin production of ELERT bags. All people that pledge will be kept up to date with project delivery so you will know any shipping or manufacturing delays shortly after I do. The manufacturing journey is one we can all go on.

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Support

  1. Select this reward

    Pledge AU$ 70 or more About $50

    ELERT Backpack. This reward is for the new backpacks incorporating high brightness LED piping and reflective elements. Available in, yellow, red, and blue

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 18 backers
    AU$
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  2. Select this reward

    Pledge AU$ 95 or more About $68

    ELERT Backpack + Original bag. This reward is for the new backpacks incorporating high brightness LED piping and reflective elements. Available in, yellow, red, and blue

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge AU$ 130 or more About $93

    2 ELERT Backpacks. This reward is for two new backpacks incorporating high brightness LED piping and reflective elements. Available in, yellow, red, and blue

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (45 days)