We Are Back!
We are back! After a very successful and smooth first campaign, and all the positive feedback we have received, Against The Grain Sunglasses Co., has come back a second time.
We used the funding from our first campaign and achieved our initial goals. We were able to remodel our website and improve our customers experience while navigating and claiming their Tree’s online. We have also started the process of expanding our catalogue with new sunglass styles and new categories of products as well.
We plan on using the money from this campaign to help increase our volume on future orders. Also to expand our product lines to provide our customers with more options.
We also plan on using some of the funds to help merchandise our product, so that we will be able to start selling our product in retail stores and other brick and mortar locations.
ATG Sunglasses is a start-up business. We have 1 product collection being sold online now and with all the amazing feedback from our customers, we are looking to expand our catalogue with more. The offered rewards for pledges are the products we already have. As soon as the funding session is over and the funds are available, your products/rewards will be shipped to wherever you are in the world! We plan on using a portion of the raised money for research and development of new products. ATG Sunglasses Co. has a product standard, requiring all of our sunglasses to be lightweight, durable, polarized and must offer complete UV400 protection. This standard, coupled with our requirement that our sunglasses must be made fully of all natural or recyclable materials makes our research process quite extensive and expensive.
The Grain Sunglasses was listed as one of the “10 Upstart Fashion
Brands In Toronto For Spring 2015” by BlogTO
RewardsOur offered rewards, are products that we already have in stock. The are all high quality and definitely won't leave you disappointed.
T-Shirts - Are made 100% of cotton and have a very soft feel. They have our logo on the front chest and are plain on the backside. A photo is displayed above for reference. The shirts have a regular fit and come in small, medium, and large.
Sunglasses - Our Muskoka Dark Grain collection. The frame is made from bamboo and has a dark wood grain finish. The are lightweight, durable, water resistant and they float! Our polarized lens come in 5 different colors including Black, Blue, Green, Orange and Purple and offer complete UV400 protection.
Travel Case - Perfect for whatever adventure you may take. Made entirely of wood this case is lightweight and provides complete protection for your sunglasses. The unique shape also makes it handy if you want to protect other small things while at the beach!
Risks and challenges
We have all the offered rewards and incentives in stock already, so there are no risks or challenges to over come directly related to this campaign.
But in the future, some of the challenges Against The Grain Sunglasses will face are:
-Finding products that meet our standards in both functionality and style
-Competition from other Companies
-Maintaining steady and profitable growth
We are confident that through much effort, attention to detail and perseverance that we will be able to overcome these future challenges.Learn about accountability on Kickstarter
- (21 days)