Your Sleep Sucks. Seriously. It Does.
But it doesn’t have to…
I'm Dr. KenGee Ehrlich, and I am known around Southern California as The Good Chiropractor. I have adjusted tens of thousands of spines and there is one refrain I hear … and more importantly SEE … over and over and over and over again:
"I sleep like crap."
Don't act like you don't fall into that group.
This poor sleep leads to...
- Decreased productivity
- Poor body posture and
- An overall feeling that life is a drag
I can’t fault my patients for it, though. None of them have been TAUGHT how to sleep. From a young age, we are taught how to walk, how to talk, how to eat, how to read, even how to brush our teeth.
But are we ever shown the proper way to sleep?
We are put in our crib with blankets and pillows and left to our faculties to figure it out. The vast, vast majority of us get it wrong.
But it’s never too late to get a good night’s sleep.
And that is why I worked with my wife, Former WWE Women's Champion Candice Michelle, to develop The Good Roll. It is the world’s first fully-customizable, non-toxic, chiropractic pillow. It not only corrects what is ailing you when it comes to sleep, but it actually IMPROVES your posture while you sleep.
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Who is Selling What You're Buying?
I was recently watching the television show Shark Tank. The Sharks were circling over a foam pillow. It struck me seeing that foamy take on the traditional pillow that no matter what science can come up with to foster "comfort" it's not worth the material it's made with if it doesn't foster proper, posture correcting sleep.
What is driving the sale of pillows? MARKETING, not function. Most of what's on the market is filled with toxic chemicals, ergonomically a disaster and in a lot of cases counter-productive.
But I'm determined to change that with The Good Roll. Are you with me?!? Read on if you're ready to start getting a good night's sleep ... every night.
Bringing an Idea to Life
Before we get too far, I think it's important to spend some time on where, exactly, The Good Roll came from.
The development of The Good Roll started where a lot of ideas die: On a piece of scrap paper. Our process of development is documented in this graphic:
After giving thought to how to help my wife sleep better (see more about that below), it hit me that traditional pillows do us no favors.
I immediately sat down and began to sketch out my ideas. From there, I began the legwork to identify ideal materials, find product development experts who could help me turn my crude drawings into a product I could touch and feel and fill with the hypo-allergenic materials that I knew I wanted to use.
Once we had the initial prototype in hand (see it above!) we moved quickly to design the packaging and get our first full functioning prototype done.
Along the way we shifted from calling it The Rhino Roll to settling on The Good Roll, but throughout we remained true to our vision of changing the way people sleep all around the world.
And after opening the box on that final prototype, we knew our baby was born and we were onto something big!
The Good Roll vs. 'Their' Pillow
The experience I relayed above about watching Shark Tank heightened my attention to sleep-related products. And you know what I found? You can't turn on the TV, flip the radio station or scroll through your social media feed without getting pitched a pillow. "Their" Pillow is everywhere.
Is that because it's magic? Or is it because we are hooked by a marketing message? Spoiler alert: It ain't magic.
Take a look at this side-by-side:
Get on a Roll with The Good Roll
So we've done the side-by-side, now let's get into specifics. My wife is one of the first people to get me thinking about a pillow that would maintain and improve posture through the night. A professional wrestler and Former WWE Women’s Champion Candice Michelle is my partner in life and in introducing The Good Roll to the world.
Candice is an elite athlete who still gets inside the ropes to this day. She also hangs out with current and former wrestlers and other extreme athletes on a daily basis. They all have a similar complaint: They struggle to sleep.
It was Candice's struggles and her need to be at her peak to perform at a championship level that got me thinking. I knew that if I could develop a pillow that would correct her posture as she slept, she would get better sleep, wake feeling refreshed, and be ready to take on whatever the world ... or other competitors! ... threw at her.
That was the birth of The Good Roll. Peep the video for quick interview and a little more detail...
How It Works (and, boy, does it WORK!)
Let's walk through how The Good Roll improves your sleep, starting with our Buckwheat Good Roll.
Now, let's move to the Kapok + Buckwheat POWER COMBO for side sleepers.
And with it's unique design, The Good Roll is ready to roll out the red carpet to comfort ... WHEREVER YOU ARE!
How Are You Sleeping? Get On a Roll!
Check out our unboxing video to get a look at the most fashionable accessory to ever dress up your bed!
What's With the Fill?
I'm glad you asked! It is the FILL that takes The Good Roll to a whole 'nother level. The fill materials were selected for their specific properties:
Buckwheat: A natural fiber, buckwheat is hypo-allergenic, resists heat (check my Facebook page for a video PROVING it in awesome style), is moldable to your individual anatomy, and remains firm to keep the spine aligned for back sleepers.
- Kapok: The softest natural fiber on earth, Kapok is hypo-allergenic, naturally molds to your individual anatomy, and is so soft that you'll forget you're sleeping on a pillow at all. The Kapok Good Roll is perfect for lounging around, power-napping at the office or in the car, or used in combination with the Buckwheat Good Roll for side sleepers.
And here's the bonus ... with The Good Roll you determine how much fill is right for YOU. The Good Roll is fully customizable. Simply unzip the fashion-forward pillow cover, unzip the fill case and then take out as much filling as you need to hit your sweet spot. Check the video below for a "cool" demonstration!
These Celebs Are On a Roll!
You don't have to take my word for it. From our debut with The Good Roll at The Teen Choice Awards to our celebrity patients who we treated to the first manufacturing run, The Good Roll is generating GREAT VIBES!
Please take a few minutes to review these testimonials and then REVIEW OUR PERKS to secure YOUR Good Roll today!
Risks and challenges
The Good Roll has completed its initial production run and on track for deliveries as estimated - even those who jump on the Early Bird offer for pre-Christmas delivery! We know that difficulties can arise, but we are confident that we can get you The Good Roll on time and in fantastic condition!Learn about accountability on Kickstarter
- (38 days)