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The Good Roll is the world’s first fully-customizable, non-toxic chiropractic pillow. It corrects and improves posture while you sleep!
75 backers pledged $14,318 to help bring this project to life.

About

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$14,318

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Your Sleep Sucks. Seriously. It Does.
But it doesn’t have to…  

I'm Dr. KenGee Ehrlich, and I am known around Southern California as The Good Chiropractor. I have adjusted tens of thousands of spines and there is one refrain I hear … and more importantly SEE … over and over and over and over again: 

"I sleep like crap."

Don't act like you don't fall into that group.

This poor sleep leads to... 

  • Decreased productivity
  • Poor body posture and 
  • An overall feeling that life is a drag 

I can’t fault my patients for it, though. None of them have been TAUGHT how to sleep. From a young age, we are taught how to walk, how to talk, how to eat, how to read, even how to brush our teeth

But are we ever shown the proper way to sleep? 

Nope. 

We are put in our crib with blankets and pillows and left to our faculties to figure it out. The vast, vast majority of us get it wrong. 

But it’s never too late to get a good night’s sleep. 

And that is why I worked with my wife, Former WWE Women's Champion Candice Michelle, to develop The Good Roll. It is the world’s first fully-customizable, non-toxic, chiropractic pillow. It not only corrects what is ailing you when it comes to sleep, but it actually IMPROVES your posture while you sleep.   


 WATCH: THE SHOWTIME SPECIAL!

NBA legend Byron Scott is on a roll ... and you can pick up our special Purple and Gold SHOWTIME special if you ACT NOW! We only have 12 sets of this exclusive championship color combo available and when they're gone, they're gone!

Who is Selling What You're Buying?

I was recently watching the television show Shark Tank. The Sharks were circling over a foam pillow. It struck me seeing that foamy take on the traditional pillow that no matter what science can come up with to foster "comfort" it's not worth the material it's made with if it doesn't foster proper, posture correcting sleep.

What is driving the sale of pillows? MARKETING, not function. Most of what's on the market is filled with toxic chemicals, ergonomically a disaster and in a lot of cases counter-productive.

But I'm determined to change that with The Good Roll. Are you with me?!? Read on if you're ready to start getting a good night's sleep ... every night.

Bringing an Idea to Life

Before we get too far, I think it's important to spend some time on where, exactly, The Good Roll came from.

The development of The Good Roll started where a lot of ideas die: On a piece of scrap paper. Our process of development is documented in this graphic:

After giving thought to how to help my wife sleep better (see more about that below), it hit me that traditional pillows do us no favors.

I immediately sat down and began to sketch out my ideas. From there, I began the legwork to identify ideal materials, find product development experts who could help me turn my crude drawings into a product I could touch and feel and fill with the hypo-allergenic materials that I knew I wanted to use.

Once we had the initial prototype in hand (see it above!) we moved quickly to design the packaging and get our first full functioning prototype done. 

Along the way we shifted from calling it The Rhino Roll to settling on The Good Roll, but throughout we remained true to our vision of changing the way people sleep all around the world. 

And after opening the box on that final prototype, we knew our baby was born and we were onto something big!

Grudge Match:
The Good Roll vs. 'Their' Pillow

The experience I relayed above about watching Shark Tank heightened my attention to sleep-related products. And you know what I found? You can't turn on the TV, flip the radio station or scroll through your social media feed without getting pitched a pillow. "Their" Pillow is everywhere.

Is that because it's magic? Or is it because we are hooked by a marketing message? Spoiler alert: It ain't magic.

Take a look at this side-by-side:

Get on a Roll with The Good Roll

So we've done the side-by-side, now let's get into specifics. My wife is one of the first people to get me thinking about a pillow that would maintain and improve posture through the night. A professional wrestler and Former WWE Women’s Champion Candice Michelle is my partner in life and in introducing The Good Roll to the world.

WWE Champion and The Good Roll advocate, Candice Michelle.
WWE Champion and The Good Roll advocate, Candice Michelle.

Candice is an elite athlete who still gets inside the ropes to this day. She also hangs out with current and former wrestlers and other extreme athletes on a daily basis. They all have a similar complaint: They struggle to sleep.

It was Candice's struggles and her need to be at her peak to perform at a championship level that got me thinking. I knew that if I could develop a pillow that would correct her posture as she slept, she would get better sleep, wake feeling refreshed, and be ready to take on whatever the world ... or other competitors! ... threw at her.

That was the birth of The Good Roll. Peep the video for quick interview and a little more detail...

How It Works (and, boy, does it WORK!)

Let's walk through how The Good Roll improves your sleep, starting with our Buckwheat Good Roll.

Now, let's move to the Kapok + Buckwheat POWER COMBO for side sleepers.

And with it's unique design, The Good Roll is ready to roll out the red carpet to comfort ... WHEREVER YOU ARE! 

How Are You Sleeping? Get On a Roll!

Awesome Design

Check out our unboxing video to get a look at the most fashionable accessory to ever dress up your bed!

What's With the Fill?

I'm glad you asked! It is the FILL that takes The Good Roll to a whole 'nother level. The fill materials were selected for their specific properties:

  • Buckwheat: A natural fiber, buckwheat is hypo-allergenic, resists heat (check my Facebook page for a video PROVING it in awesome style), is moldable to your individual anatomy, and remains firm to keep the spine aligned for back sleepers.

  • Kapok: The softest natural fiber on earth, Kapok is hypo-allergenic, naturally molds to your individual anatomy, and is so soft that you'll forget you're sleeping on a pillow at all. The Kapok Good Roll is perfect for lounging around, power-napping at the office or in the car, or used in combination with the Buckwheat Good Roll for side sleepers.

And here's the bonus ... with The Good Roll you determine how much fill is right for YOU. The Good Roll is fully customizable. Simply unzip the fashion-forward pillow cover, unzip the fill case and then take out as much filling as you need to hit your sweet spot. Check the video below for a "cool" demonstration! 

Client Testimonials!

 

 

 

These Celebs Are On a Roll!

You don't have to take my word for it. From our debut with The Good Roll at The Teen Choice Awards to our celebrity patients who we treated to the first manufacturing run, The Good Roll is generating GREAT VIBES!

Please take a few minutes to review these testimonials and then REVIEW OUR PERKS to secure YOUR Good Roll today!

 

 

 

Risks and challenges

The Good Roll has completed its initial production run and on track for deliveries as estimated - even those who jump on the Early Bird offer for pre-Christmas delivery! We know that difficulties can arise, but we are confident that we can get you The Good Roll on time and in fantastic condition!

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Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge $59 or more About $59

    1 Buckwheat Good Roll (Christmas)

    Receive in time for Christmas!
    Our flagship posture correcting, non-toxic pillow! Lying on this pillow for only 30 minutes a day will not only decrease neck tension but correct your posture! (FREE shipping in the USA)

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  2. Reward no longer available

    Pledge $59 or more About $59

    1 Kapok Good Roll (Christmas)

    Receive in time for Christmas!
    Known as Nature’s Cashmere, our hypo-allergenic kapok pillow is great for back or side sleeping. This pillow is also excellent for the couch, car or kids! (FREE shipping in the USA)

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  3. Select this reward

    Pledge $59 or more About $59

    1 Buckwheat Good Roll

    Retails at $79
    Our flagship posture correcting, non-toxic pillow! Lying on this pillow for only 30 minutes a day will not only decrease neck tension but correct your posture! (FREE shipping in the USA)

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    1 backer
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  4. Select this reward

    Pledge $59 or more About $59

    1 Kapok Good Roll

    Retails at $79
    Known as Nature’s Cashmere, our hypo-allergenic kapok pillow is great for back or side sleeping. This pillow is also excellent for the couch, car or kids! (FREE shipping in the USA)

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    3 backers
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    Pledge $99 or more About $99

    The Good Roll Sleep System

    Posture correcting back and side sleeping system. You will receive:
    One Firm, Moldable, Posture Correcting Pillow
    AND
    One Soft, Comfortable, Posture Protecting Pillow (FREE shipping in the USA)

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    Pledge $99 or more About $99

    The Good Roll Sleep System For Christmas

    Receive in time for Christmas!
    One Firm, Moldable, Posture Correcting Pillow
    AND
    One Soft, Comfortable, Posture Protecting Pillow (FREE shipping in the USA)

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    Reward no longer available 23 backers
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  7. Reward no longer available

    Pledge $99 or more About $99

    The Good Roll + Free Adjustment (X-mas)

    Receive in time for Christmas!
    Get a FREE adjustment if you are an early backer of our campaign.
    One Firm, Moldable, Posture Correcting Pillow
    AND
    One Soft, Comfortable, Posture Protecting Pillow (Local to LA area only) (FREE shipping in the USA)

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    Reward no longer available 4 backers
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    Pledge $99 or more About $99

    The Good Roll Sleep System For Christmas

    Receive in time for Christmas!
    One Firm, Moldable, Posture Correcting Pillow
    AND
    One Soft, Comfortable, Posture Protecting Pillow (FREE shipping in the USA)

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
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  9. Reward no longer available

    Pledge $119 or more About $119

    The Good Roll Sleep System (Emerald)

    Receive in time for Christmas!
    Limited Edition Emerald Set!
    Posture correcting back and side sleeping system. You will receive:
    One Firm, Moldable, Posture Correcting Pillow
    AND
    One Soft, Comfortable, Posture Protecting Pillow (FREE shipping in the USA)

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    Reward no longer available 4 backers
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  10. Reward no longer available

    Pledge $149 or more About $149

    Purple And Gold SHOWTIME Special

    Receive in time for Christmas!
    NBA legend Byron Scott is on a roll.
    Get our special Purple and Gold SHOWTIME sleep system special (2 pillows)! We only have 12 sets of this exclusive championship color combo sleep system available and when they're gone, they're gone! You will receive one sleep system with this color variation. (FREE shipping in the USA)

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    Pledge $149 or more About $149

    I Wanna Roll With Candice

    Candice will email you a personalized "Thank You" video by Christmas! You will also receive The Good Roll Sleep System set consisting of one kapok and one buckwheat Good Roll! (FREE shipping in the USA)

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  12. Reward no longer available

    Pledge $189 or more About $189

    2 Sleep Systems (X-Mas) (4 Pillows)

    Receive in time for Christmas!
    TWO Firm, Moldable, Posture Correcting Pillows
    AND
    TWO Soft, Comfortable, Posture Protecting Pillows (FREE shipping in the USA)

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    Reward no longer available 4 backers
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  13. Select this reward

    Pledge $249 or more About $249

    Skype With Candice

    Get on a 15-minute Skype call with Candice and ask her about anything from wrestling to holistic living. You will also receive one Good Roll Sleep System set of two pillows (FREE shipping in the USA)

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    Pledge $359 or more About $359

    Family Pack (4 Sleep Systems) (X-Mas)

    Receive in time for Christmas!
    FOUR Firm, Moldable, Posture Correcting Pillows
    AND
    FOUR Soft, Comfortable, Posture Protecting Pillows (FREE shipping in the USA)

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    Pledge $460 or more About $460

    1 Good Roll+10 Chiropractic Adjustments

    Receive one Good Roll pillow (Buckwheat or Kapok) and 10 postural correcting chiropractic adjustments with Dr. KenGee. (Local to LA area only) (FREE shipping in the USA)

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    Pledge $495 or more About $495

    Meet Personally with Dr. KenGee

    Come meet with Dr. KenGee personally in his LA office for a full postural examination, including digital postural X-rays, and a comprehensive 3-month home plan to correct posture with monthly assignments. You will also receive one Kapok Good Roll pillow, one Buckwheat Good Roll pillow, lumbar support for the office, lumbar support for the car, denneroll neck orthotic, and CLX band for strengthening. (Transportation not included) (FREE shipping in the USA)

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    Pledge $720 or more About $720

    2 Good Rolls+18 Chiropractic Adjustments

    Receive two Good Roll pillows (Buckwheat or Kapok) and 18 postural correcting chiropractic adjustments with Dr. KenGee. (Local to LA area only) (FREE shipping in the USA)

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    Reward no longer available 5 backers
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    Pledge $895 or more About $895

    Dr. KenGee Speaking Event

    Dr. KenGee will give his famous corporate talk on the 3 "T's" (Traumas, Toxins, and Thoughts), how to balance them to get your employees productive through healthy lifestyle habits. You will also receive two Kapok Good Roll and two Buckwheat Good Roll pillows. (Local to LA area only) (FREE shipping in the USA)

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    Pledge $3,995 or more About $3,995

    Candice Keynote Speech

    Former WWE Women’s Champion Candice Michelle will fly out to you and do a keynote speech. You will also receive two Good Roll Sleep System sets of two pillows each (Transportation and hotel not included) (USA and Canada only) (FREE shipping in the USA)

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    Pledge $4,999 or more About $4,999

    VIP For 2 (Includes 2 Sleep Systems)

    Be the personal VIP of Former WWE Women's Champion Candice Michelle. Join her for her final wrestling match on December 2, 2017 in her hometown of Milwaukee, Wisconsin. This reward includes 2 USA domestic flights to the event, 2 VIP tickets, pictures with Candice, and meet and greet after the match! Also, receive two Kapok Good Rolls and two Buckwheat Good Rolls in time for Christmas! (FREE shipping in the USA)

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    Pledge $9,995 or more About $9,995

    Weekend With Candice and KenGee

    Former WWE Women’s Champion Candice Michelle and The Good Chiropractor KenGee will fly out for a weekend to take you through their "Championship Day" to help kickstart you into the new year with healthy eating, exercise, and mental techniques that they use in their daily lives. You will also receive two Good Roll Sleep System sets of two pillows each (Transportation and hotel ARE included) (USA and Canada only) (FREE shipping in the USA)

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Funding period

- (38 days)