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London based contemporary bowler hat brand. Inspired by all creative minds.
London based contemporary bowler hat brand. Inspired by all creative minds.
136 backers pledged £20,103 to help bring this project to life.
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BySju: "Hats are timeless as long as you let them be"

£20,103

136

INTRODUCTION

My name is Sju and I am the founder of BySju, a starting brand with a dream to make wearing hats a lifestyle. Bowler hats are beautiful pieces of clothing that deserve not to be forgotten.

"Hats are timeless as long as you let them be" 

THE BACKGROUND

So far I have designed and successfully produced  the first LONDON BASIC Collection, made of 100% WOOL.

Determined to follow my dream I finally quit my full time job and took some time exploring new materials and production processes. As a result I have just recently finished designing, testing and arranging production of my second , LONDON EAST Collection. All the hats from this collection will be made of 100% Felt and 100% Vegetable tanned leather.

THE PLAN

As the brand is still very young I would need initial funds to produce the 2nd collection and place orders for both collection in larger quantities. It will help with the costs associated with a large scale production run, including ordering all the necessary supplies. 

Funds raised would also be used to hopefully build a strong distribution & marketing platform and to help establish BySju brand name on the market.

THE BRAND

BySju is an independent hat brand producing the best quality bowler hats, which designs are inspired by the colourful and vibrant soul of London.

Each hat is handmade in Moravia, Czech Republic, a region known for one of the best hat making craftsmanship in the world. Building on our production’s exceptional skills and expertise, all BySju hats are made from the finest locally sourced materials. 

"Every inch on each hat has its own story. A story that is worth exploring"

THE COLLECTIONS:

NEW & 2nd, LONDON EAST COLLECTION

ALL the hats from this collection will be made of 100% FELT and 100% VEGETABLE TANNED LEATHER on the rim and edges.

I. TEESDALE

II. CHICKSAND

III. KINGSLAND

IV. HACKNEY

V. HOXTON

1st LONDON BASIC COLLECTION

We have already successfully produced a few pieces of our first, LONDON BASIC collection, consisting of 7 designs. 

All hats from this collection are made of 100 % WOOL

With this collection choose With or Without Feathers.

  I. FLEET STREET

II. SOHO 

 III. KING'S ROAD

 IV. SHAFTESBURY AVENUE

 V. SCOTLAND YARD

(without feathers)

 VI. BRICK LANE

VII. BAKER STREET

THE STORY

During Summer 2011, my loving grandfather gave me a beautiful bowler hat he kept in his attic from the late 30s. I immediately fell in love with it, took it with me to London and started wearing it pretty much everyday. My friends kept on asking me where it was from and so I went on a hunt for more hats like that special one.

Then I realised there was no brand I could turn to when looking solely for bowler hats, especially in different colours and designs. So I thought, why not to design and make them myself. I found one of the best suppliers of felt and other different materials that go into creating a bowler hat in my designs.

 THE CONCEPT

"BySju is a brand inspired by the concept of creativity and freedom of expression" 

The campaign involving musicians, actors, sculptors, writers and painters, among others, is a collaborative and ongoing project. Its aim is to promote all these gifted individuals who we believe are worthy of much more attention and whose work deserves to be recognised by a broader audience.  

By supporting the brand you are not only contributing in the promotion of the artists that are already part of the campaign, but also helping to build a larger platform. A platform, that will allow myself to collaborate with even more people making a difference in art today. 

To see all the artists I already collaborate with please click on OUR CAMPAIGN.

HOW DO I KNOW MY SIZE?

1. MEASURE YOUR HEAD CIRCUMFERENCE WITH A MEASURE TAPE (place the measure tape around your head in the way you would like to wear your hat. We suggest a little backwards style as seen in the picture below ; )

2. TAKE A LOOK AT OUR SIZE GUIDE TO CHOOSE YOUR SIZE

HOW DO I CARE FOR MY HAT?

Please have a look at our Fabric Care section. 

THANK YOU SO MUCH FOR ALL YOUR SUPPORT!

Risks and challenges

The first challenge will definitely be to get enough Kickstarters on board. There are so many amazing and wonderful projects out there. I am therefore turning first to my family, friends and bloggers to get support.

After the funding will be successful, the main challenge will be to deliver all the products to the backers. Having already produced pieces from my first collection, I have built a very strong relationship with the suppliers and the factory in Moravia, Czech Republic. I have spent a long time carefully choosing the best one, and they have done an amazing work so far and are very flexible in every aspect of the production of my designs. I have therefore very high confidence they will keep on delivering a great job all along the way.

I am allotting 3 to 5 months to deliver all the hats, including lead time for ordering fabrics & leather and extra time for any delays that can come the way. I will with very good care inspect every hat before sending it out and will keep on updating the page regarding my progress along with pictures and more videos.

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Support

  1. Select this reward

    Pledge £1 or more About US$ 2

    Personal thank you video and a spot on our website with your name. Every pound makes a difference!

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  2. Select this reward

    Pledge £25 or more About US$ 32

    Personal thank you email with exclusive backstage photo & video access from our short movie & lookbook shoot in London.

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    3 backers
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  3. Select this reward

    Pledge £50 or more About US$ 63

    LONDONER. Choose one design from the LONDON BASIC Collection in ANY SIZE. Plus some BySju stickers to represent & pimp out whatever you want to pimp out!
    Shipping free in ALL EUROPE. Outside Europe please add £10.

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    36 backers
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  4. Select this reward

    Pledge £70 or more About US$ 88

    EAST LONDONER. Choose one design from the NEW & 2nd LONDON EAST Collection in ANY SIZE. Plus some BySju stickers for pimpin. Good stuff! .) Shipping free in ALL EUROPE. Outside Europe please add £10.

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  5. Select this reward

    Pledge £105 or more About US$ 131

    DOUBLE LONDONER. Choose one design from the LONDON BASIC Collection & one design from the LONDON EAST Collection in ANY SIZE. Two is always more than one. Basics .) FREE SHIPPING WORLDWIDE.

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  6. Select this reward

    Pledge £135 or more About US$ 169

    DOUBLE EAST LONDONER. Choose two designs from the LONDON EAST Collection in ANY SIZE. Nice right? .) FREE SHIPPING WORLDWIDE.

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    3 backers
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  7. Select this reward

    Pledge £170 or more About US$ 212

    TRUE LONDONER. Choose one design from the LONDON BASIC collection & two design from the LONDON EAST Collection in ANY SIZE. FREE SHIPPING WORLDWIDE. Boom!.)

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    1 backer
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  8. Select this reward

    Pledge £200 or more About US$ 250

    EAST LONDONER FOR LIFE. Stay true to your hood! Choose ANY three designs of your choice from the LONDON EAST Collection. FREE SHIPPING WORLDWIDE.

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    1 backer
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  9. Select this reward

    Pledge £250 or more About US$ 312

    BIG DEAL LONDONER. Choosing can be sometimes difficult, but we can help! Pick ANY four designs of your choice. FREE SHIPPING WORLDWIDE.

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    4 backers
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  10. Select this reward

    Pledge £500 or more About US$ 624

    LONDONER LIKE NO OTHER. Your very own, CUSTOM MADE bowler hat with the design of your choice and initials imprinted inside the hat. A skype call with Sju to discuss your vision and as a thank you, you can choose ANY four designs from ANY of the two collections. Take that! .)

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  11. Select this reward

    Pledge £700 or more About US$ 873

    COMPLETE LONDONER . Still difficult to choose? Not anymore. You get ALL DESIGNS from both collections in ANY SIZE. What a baws! .)

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Funding period

- (40 days)