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pledged of 100 000 $pledged of 100 000 $ goal
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Funding Unsuccessful
The project's funding goal was not reached on Tue, September 3 2013 8:00 PM UTC +00:00
pledged of 100 000 $pledged of 100 000 $ goal
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, September 3 2013 8:00 PM UTC +00:00

Mission statement

Posted by Leddie Team (Creator)

Hi everybody
First of all - thanks to all backers! Together we can make it happen!
Secondly - inspired by KRIS's comment and our own long deliberations prior to launching Kickstarter campaign, we want to address the "price" issue. And sorry for not making it too politically correct.
As we wrote on a project page - we want to make Leddie as cheap as possible - but not "no matter what" cheap. What does it mean?
1) we will not compromise between quality and price. We will not order cheapest batteries, LEDs, cooperate with under-qualified sub-contractors, use parts that will break after two months
2) except for some minor parts we do not use ready-to-go components. Everything - from casing to PCB and programming, will designed and manufactured especially for Leddie. And believe me – this is not obvious for many Kickstarter projects.
3) we will NOT manufacture in Eastern Asia. That is especially important part of our statement, so let me deliberate on it.

Please note that this is not against this region or anyone.
But l bet most of us, supporting crowdfunding do not realize thatbiggest beneficiaries of Kickstarter are Chinese manufacturers (and not their workers!). Vast majority of successful technology or product design projects (in financial terms) I've come across, describe they manufacturing process - and for the most part the action takes place in Chinese factory. This, BTW, makes a lot of people angry, disappointed or even being cheated on – if you are frequent backer, surely you know what I mean; if not – read some comments for the updates describing this issue.
OK, I know that thanks to outsourced production we can buy many things, especially electronics, for often ridiculously low prices. But the prices are such, because China exploits forced labor, child labor, or pays so low that we wouldn't buy daily a bowl of rice in USA or EU for the salary. Because in many eastern countries manufacturing goes in hundreds of million and nobody cares about workers rights and safety issues. We won't ignore these facts.
I know - probably there's no alternative in a long run – because our societies and economies are at the point of no return. But WE want to contribute to our local market, local suppliers. I know that for most part there not "your" market and "your" suppliers, but doesn't it concern you that soon, if all these things will be manufactured in one part of the world - first, we will be totally dependent on them, secondly - if we outsource all the production, where from will we get money to purchase anything? Wait... didn't it just happen? How can we prosper with only services and trade left?

Wouldn’t it feel a little better to know, that thanks to your backing not only you helped project makers dreams come true and eventually got good product, but also that someone in your neighborhood keeps their job- or simply the neighborhood of the project's makers that you support? Or that some people can earn decent salary for their work manufacturing our – I mean OUR (mine, yours, everyone who contributed to it) project? How can we compete with 50-80 times lower labor costs in East Asia compared to US and Europe? Do we want to?

Another issue corresponding with the above - how many Kickstarter projects, especially electronic ones, fail to deliver on time (and I do not mean 1-2 months of delay, but massive ones) – maybe, just maybe also due to the fact that they couldn't control manufacturing process taking place like ten thousand miles away?  And one, minor thing - if the project is said to be located in US or Europe and the actual manufacturing takes place elswhere, isn't it quite misleading?

We don’t do over-promising. We much prefer to overdeliver. We made cost estimations with due diligence – as you can see on our project page. 

Earning daily buck we have to compromise too often. We wouldn't survive otherwise. But we are positive that Kickstarter community appreciates social values and social responsibility of project makers as much as products themselves.

As for the prices – with such as they are and with 100 thousand goal, we will have zero profit. We just want to see this product out in the market, used by happy backers, which would be huge enough for us.

So YES, Leddie could be cheaper. If we've decided to lower our quality expectations or produce everything in Asia. But we won't.

The rest is up to YOU.


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    1. Leddie Team 2-time creator on

      Thank you Nick, your voice means a lot, especially coming from such an experienced backer. We definitely do not want to force anyone to share our point of view. We're just sharing ours. As we said - we want to be as upfront with our backers as possible.
      And as for points you've made - these are perfect examples of some of my statements. And more - for me also the crowdfunding idea should be something more than a pre-order store.

    2. Nick Martin on

      @KRIS - I think you are blowing this whole thing out of proportion. It wasn't meant in anyway as to sound 'mad with Backers' at all. It was quite clearly pointing out the costs involved in producing an electronically based Product outside of Asia. Good on them for trying to create local jobs & keep the production within their vicinity - Kudos to them also for creating a product that is using quality components over cheaper off the shelf cheap imports. I've seen so many Projects get delayed or end up not delivering what was promised because their manufacturer is in Asia & they are in the West - they have no 'true' control of what components or under what conditions the Product is being produced under because they are 1000's of miles away - Even Projects that go out to China, for example, to meet with their manufacturing partner don't always get what they ordered as cheaper components are used & inferior labour conditions are used as many Chinese factories will outsource the actual manufacturing process to cheaper workshops - So with this Project the Creator can make spot checks & deal with any issues on a far better level as everything is within his area & not 1000's of miles away. The Projects that put a member of their team within the Asian manufacturing plants are the ones that can normally be guaranteed that corners won't be cut or the end Product won't turn out with different spec to what was ordered but these type of Creators are few & far between. For example a Project I recently backed he Creators initially flew out to Asia to visit their prospective manufacturing partner & initially everything seemed to be as hey expected but on returning to the West the manufacturer first delayed their agreed production date because a bigger & better Order was placed. Then there was an annual holiday causing further delay but to top it all when they received the first batch of the production run the Asian manufacture decided to cut corners & move a part of the design to a completely different place on the product! However, that wasn't the only issue - the design called for 5 lights but the manufacturer decided to produce it with only three! By this stage the Project creator has normally run out of funds & it turns out that the contract that was signed, for which they paid a fortune in translation costs, wasn't actually worth the paper it was printed on! They had no recourse & it was not a simple recourse of popping down to visit the Plant as its in a different continent!

      Whilst I agree that is not the norm & many Projects are completed with far less complexity but the bottom line here is that it's refreshing to see a Creator stand up & say 'I'm getting this produced on home soil' for the local economy & the fact that he can guarantee the promised quality - Surely we should all be backing more Projects like this? We should pay those few extra bucks to ensure that we're not a part of poor working standards & inferior components? We should all be supporting one & others local economies - especially with the current state that the West is in!

      However, people want to pay the least & get the most these days on crowd funding sites. It never used to be all about stretch goals & adding extra bells & whistles for free. The majority would want to back the Creator to help him kick start his dream idea or project into reality & if we got a reward or perk in return it was considered a bonus! Now it's becoming more like a shop front with people blatantly just selling their wares to the highest bidder & the backer becoming greedy & only wanting the end result as soon as possible but that's a whole different story!

      KRIS - Give these guys a break & don't only consider why this Project isn't being backed but work with them by trying to spread their story far & wide. Think of yourself put in their position trying to deal with all the problems that crowd funding can bring - there's no need to be so harsh on them & whilst I agree with many of your points, sometimes some things are better left unsaid. Respect.

    3. Leddie Team 2-time creator on

      I wanted to say, we're not mad - we are glad, happy and grateful for your support (missed it!)

    4. Leddie Team 2-time creator on

      KRIS - thank you very much for your comment
      How can we be mad on backers - you've backed us. We are not mad at all.
      We want to say that we can't make our prices low and keep up with our standards within this project. I do not mean that all Chinese manufactured products are poor quality - that would be bollocks. And this has been an explanation of the fact - that agreeing on that and trying to keep prices as low as possible - we ignore social, economical and political outcomes of that situation.
      Again, we're not don Quixotes, we will not change the system.
      I understood your comment well. But let me assure you, $45 does not even cover costs of Leddies parts, not to mention manufacturing or shiping. So this is very attractive price to get the project started.
      And one more thing - you've said yourself about how much is being produced in Asia, especially on Kickstarter. And I don't agree about practicality of this solution - it's all about money.
      Maybe it was too emotional. But believe me, we discussed this issue for a long time before hitting "launch" button and you've just brought the subject up. And thank you for this, because I think it is very important topic.
      And I don't think that is so obvious to people that backing project they're actually backing Asian manufacturers.

    5. Missing avatar

      KRIS on

      This Update #1 seems to show a side of you that brings anger towards backers.

      But I understand where your coming from and your statements.

      Unfortunately we all know the fact that more than 78% of all products are manufactured in Asia, and on Kickstarter its about 98% especially.

      Some bring in quality products from Asia, while others, the quality fail to deliver.

      Yes, factories in Asia make the money, labor workers are typically paid anywhere between $1-$12 U.S. dollars per. 8-14 hrs of work a day. Only those with higher education and non labor work will be paid much higher.

      Would I like to see more products made in the U.S.A? Of course, but certain products are just not practical to be made here, but better in Asia.

      I think when you read my comment, regarding the price... You might have misunderstand my point.

      With a target goal of $100,000 k and only 32 days left and with less than $2,800 in backers fund.

      You need to consider why we backers are not backing this project more... To me I believe it might be due to your pricing, or some backers might have done a little research and found similar products out there that does the same thing as LEDDIE.

      I mean I do like LEDDIE, cause I was one of the lucky ones to get the $45 early bird, but the next level with the same reward is $70 for what LEDDIE does.

      So take backers comment as a *Note* to see what can be improve to push this project.

      But this Update#1 doesn't help, instead this shows how much anger you have against us backers, as if we backers have no clue to what manufacturing is like or where a project get manufactured makes a difference. We backers already know these things, if not we wouldn't be on Kickstarter.

      I still wish this project good luck, great project, cool features, but seriously rethink how you comment towards the crowd funding community and your future updates, cause that alone can bring this project to never reach its funding goal.

      Good luck,