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$1,971 pledged of $27,000 goal
backers
By MEMA Pets
$1,971 pledged of $27,000 goal
backers

About

As Featured In:

What is ALU:

ALU is the traditional dog collar re-designed with three goals in mind, ease of use, quality, and longevity. All the hardware used for ALU is aircraft grade aluminum that has been CNC machined, bead blasted, and finished with hard clear anodize, or clear anodize.

We chose aluminum for our hardware because of its unbeatable strength to weight ratio, its durability, and because it's very light weight (in comparison to other metals), and the best part about aluminum is that it is 100% recyclable with no loss of quality.

The webbing is handmade from natural renewable resources; such as Cork, which is waterproof, fire resistant, and mosquito repellent. The extraction method of Cork is 100% safe for the tree and only done once every nine years. Some of the Cork oak trees that are used for harvesting Cork are reportedly 400 to 500 years old.

Hemp is the other textile used due to its strength and durability. Not only is Hemp strong, but it also holds its shape, stretching less than any other natural fiber. This prevents our collars from stretching out or becoming distorted. Hemp webbing gets softer the more your dog wears it and is naturally resistant to mold and ultraviolet light. 

We wanted a thread that was going to be just as strong as the Cork and the Hemp that we are using in the production of the ALU collars and that’s why we went with a heavy UV-Bonded Polyester thread. This thread’s resistance to UV sunlight, mildew, aging, and abrasion is superior to that of nylon thread. This type of thread is typically used outdoors or in moist areas, like to sew the canvas sails on sailboats, awnings, or the upholstery in convertible cars.

See how it works:

ALU's buckle comes together with rare earth magnets, contributing to our ease of use design. We have carefully engineered the buckle so that it is mechanically held together, metal to metal, the harder the dog pulls, the greater the clamping force gets.

 

Design Evolution:

Rewards:

Thank you for checking out our Kickstarter project!

Risks and challenges

There are always risks and challenges when creating something new, machines can break, anodizing can go wrong, shipments could get lost, etc. Fortunately for us, we do most of our work in house, and only work with local manufactures.This allows us to have more control over delivery and quality. We have enough experience to minimize and mitigate such risks and challenges.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    THANK YOU: Your pet becomes a "MEMA pet," and a photo of them is displayed on our MEMA pets website.

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    Pledge $10 or more About $10

    KEY FOB-ULOUS: Get the limited edition ALU Collar Key Fob made with the same materials as the ALU Collar

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  3. Select this reward

    Pledge $70 or more About $70

    THE SUPER EARLY BIRD: Your pet becomes a "MEMA pet" and is featured on our website, AND you get ONE of our super special just for kickstarter priced ALU collars.

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    Pledge $85 or more About $85

    THE EARLY BIRD: Your pet becomes a "MEMA pet" and is featured on our website, AND you get ONE ALU collar.

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  5. Select this reward

    Pledge $95 or more About $95

    BETTER LATE THAN NEVER: Your pet becomes a "MEMA pet" and is featured on our website, and you still get a great deal on the super cool custom machined ALU collar.

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  6. Select this reward

    Pledge $180 or more About $180

    SEEING DOUBLE: Your pets become "MEMA pets," chances are you have two furry friends, both will be featured on our website, and you get TWO ALU collars. That's like getting two collars at $90 each!

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  7. Select this reward

    Pledge $255 or more About $255

    THREE'S A CHARM: All your pets become "MEMA pets" and you get THREE ALU collars! That's like getting each collar for $85!

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Funding period

- (30 days)