$1,825
pledged of $25,000pledged of $25,000 goal
20
backers
6days to go

All or nothing. This project will only be funded if it reaches its goal by Tue, August 21 2018 1:35 AM UTC +00:00.

Blake JanoverBy Blake Janover
First created
Blake JanoverBy Blake Janover
First created
$1,825
pledged of $25,000pledged of $25,000 goal
20
backers
6days to go

All or nothing. This project will only be funded if it reaches its goal by Tue, August 21 2018 1:35 AM UTC +00:00.

About

The Reunite The People clothing brand and movement

We have all experienced a moment which after it passed us by, we reflected and thought, we could have responded or acted in a different way... "a better way". It’s easy to look back in retrospect and think "we are better than that", but it’s far harder to challenge ourselves to be better in that moment

We live in a time where being better has to start with us. As Americans we can show each other how to be more kind, considerate, and consciously choose to understand each other. If we treat each other as equals, with the mutual respect people owe one another, we can amplify our humanity. Through communities, towns, states, and beyond we will grow and will never again need to look back to say "we can be better than that". If we can start this movement at home, we can work to being the global citizens we ought to be.

Reunite The People is more than just red, white, and blue. We celebrate and nurture all of our country’s interconnection and inclusivity, and we can spread that message everywhere. We stand for each other and as such a portion of our profits goes back to think tanks and charities promoting unity in our country and beyond.

Our differences are our strength, and combined we are a better whole.

Reunite The People
Reunite The People

Where we are today

Reunite The People isn't a concept. It is a fully functioning brand with a succinct purpose - promoting equality and unity. After months of research and preparation, we have begun manufacturing our products with handpicked vendors, and we're already distributing them through Amazon. Current sales channels are our website (https://reunitethepeople.us) and its connectors, Amazon, social media (Instagram, Twitter, Facebook, and @rtphq on Snapchat), and word of mouth. Our 2018/19 roadmap has expansion into: social media shoppable posts, digital marketing campaigns, and "brick and mortar" pop-ups at various cultural and music events throughout the United States.

Given we've combined strong branding, the highest quality in manufacturing, and the inclusion of the message of togetherness over all else, the initial reactions to our brand and product line have been exceptionally positive. Notably our Camouflage Jackets and All Black Trucker Hats have become mainstays in our selected "swag box" recipients' wardrobes. As a result some select products have even made their way into celebrity and influencer closets. We fully expect these same personalities to actively promote our brand and message to their followers now that we've launched our website and associated media support.

Our product line currently includes: the Camouflage Jacket with patches, the All Black Trucker Hat, the licensed Multicam Trucker Hat, unisex t-shirts, a women's scoop neck t-shirt and tank top, and an exclusive line of pins developed with ThePinCartel. Additional products such as a Reunite The People star-patterned shemagh scarf and handkerchiefs are currently under development with an anticipated late fall 2018 release.

Reunite The People
Reunite The People

Where we're going

Our primary driver will always remain the same - equality and interconnection between humans. The brand strives to bring people together. When recognized, it will spur conversations like "how did you hear about them?", “have you seen who they work with?”, “which pins do you have?” These interactions will hopefully lead to a broader conversation about our inherent messaging and how each individual associated is trying to make a difference. Similar to a "pay it forward" concept but with an already entrenched differentiator as the support has already been given, we inspire people to think, discuss, refine, and act. One person's positive actions compound when shared socially and communicated to others. This is truly a "micro to macro" effort fueled by good intentions, backed by great branding. Our expertise in use of social media strategy to help share and develop this ripple effect is key to our growth plans.

So, what's next? By backing us, you're not just supporting financially, you're becoming a part of the Reunite The People movement. You're joining the "how we can be better to each other" conversation. Of course we'll be leveraging our collective's talents in marketing, design, and business to expand our operations. But, the organic growth from our backers and customers just talking with each other about why they supported us is so important to our future.

Some of our team
Some of our team

Who we are

We are a team of people who collectively have strength across multiple business lines. Our various backgrounds not only live and breathe our brand values, but also mean we are motivated by making this brand a success not purely for our own financial gain. This is a brand that grew out of conversations and interactions between us as American’s reflecting on what we can do to support our country be the place in can be, both nationally and globally. We know we have high aspirations for our potential impacts, but if we help just one of our partners think differently and act in a "better way", we will be proud of that contribution.

Our team includes:

  • Blake Janover (CEO, Partner) - Serial entrepreneur. The guy behind home.loans and some other great sites. Loves successes that come from shared, moral visions. A reader who's a leader. Great with numbers. Believer that dry humor always prevails.
  • Joel Bouckaert (Founder, COO, Partner) - Veteran. Grower of companies from the ground, up. Recently accepted to UNC Kenan-Flagler Business School. Doesn't take life too seriously. Striving daily to be a human.
  • Harlen Shangold (Chief of Diversity, Partner) - Bachelors in Psychology (minor in Education) from Colgate University. Masters in Education from Harvard University. Licensed counselor. Passionate about diversity and equality coupled with early childhood education.
  • Keysha Boddie (Chief of Community, Partner) - Bachelors in Business Administration from Kennesaw State University. All about healthy living, yoga, and the great outdoors (while still finding time for wine). Deeply committed to social justice.
  • Haas Carter (Creative, Partner) - Art Director for an awesome LA-based agency. Ole Miss and The Creative Circus Alumni. Enjoys conspiracy theories, cymatics, and Frank Sinatra.
  • Karl Baker (Creative, Partner) - Founder of ThePinCartel. Sometimes called Rachel (given he's still using his girlfriend's Google Hangouts account). Expert-level drone crasher (really).

Special mentions definitely go out to our photographer, Natalia Aguilera (@natalyaphoto), and videographer, Camilo Zack (@camilozack). They have been key in helping us bring this amazing brand and movement to life.

How this works

We have figured out our design, manufacturing, and distribution processes. We have a current strategy and we're already generating revenue. So, instead of having to go through those motions once you back us, it's just a matter of us completing orders from an already established supply chain while expanding our offerings.

Why the longer delivery dates? Well, we're hoping that a good portion of the Kickstarter community see the benefits of backing us and becomes a part of our community. To be safe, we'd like to "under promise and over perform." While we say that some items might not ship until August or September, it's very possible that many backers' rewards will ship much faster. The overriding goal is of course to send you the highest quality products by the deadlines we've set.

The next steps for us are: continuing to develop our distribution channels, our go-to market channels, and our brand offerings. We would love for you to be a part of that with us, and we’re looking forward to working with you.

Kickstarter campaign fulfillment schedule
Kickstarter campaign fulfillment schedule

Risks and challenges

We are fully dedicated to making this brand and project a success. However, because we are not purely financially motivated to make it a success, we do have other avenues that help us individually make ends meet. We see this as a strength as we will never devolve from our message and take a shortcut in the pursuit of easy dollars.

We are passionate about the brand and message and it could be described as a niche in the landscape of clothing and culture. Again, we are working hard to develop our brand strategy to align to multi-channel, multi-sector networks. This approach will work to our advantage as we can proactively identify and partner with the right people to promote and grow our brand and identity.

We have a great team working behind us and are further along than a lot of companies who need funding. We are well equipped to make this venture a success and are looking to this market to help accelerate our efforts and messaging only by sharing our brand, message, and product.

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Support

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    Pledge $5 or more About $5

    RTP Thank You Pledge

    Share our message with your family and friends with a custom-designed blank postcard packaged with an RTP sticker. This item ships for free. Thank you for your support!

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    RTP 1 Pin Pledge

    Reunite The People partnered with ThePinCartel to bring you our exclusive line of hard enamel pins. These pins feature our classic Reunite The People star logos and/or bar text and they're the perfect complement to any backpack, hat, jean jacket, or our very own Camouflage Jacket. Look great while spreading a positive message of change! For your pledge, you receive 1 randomly chosen pin, the pin is packaged with an RTP sticker, and of course we're shipping it for free!

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    RTP T-Shirt Pledge (Unisex, Charcoal)

    The Reunite The People unisex t-shirt is truly for everyone. Featuring our classic distressed logo on the left sleeve, these super soft, short sleeved, relaxed fit crew neck t-shirts are the perfect way to chill this summer while also showing your support for our shared vision. For your pledge, you receive 1 charcoal color t-shirt and of course we're shipping it for free. Available in XS-XL, you choose your size!

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    RTP T-Shirt Pledge (Unisex, White)

    The Reunite The People unisex t-shirt is truly for everyone. Featuring our classic distressed logo on the left sleeve, these super soft, short sleeved, relaxed fit crew neck t-shirts are the perfect way to chill this summer while also showing your support for our shared vision. For your pledge, you receive 1 white color t-shirt and of course we're shipping it for free. Available in XS-XL, you choose your size!

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    RTP Women's Pledge (Tank Top)

    The Reunite The People women's tank top is the perfect cooling mix of polyester, cotton, and rayon. These ultra-soft and light tops feel worn from the very first day, and even more so with washing. Featuring our distressed classic star logo on the left chest, low cut arm openings, and a printed neck label, these tanks are a great way to stay cool while looking good and supporting our shared vision of humanity and equality. For your pledge, you receive 1 olive drab color tank top and of course we're shipping it for free. Available in XS-XL, you choose your size!

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    Pledge $29 or more About $29

    RTP Women's Pledge (Scoop Neck)

    The Reunite The People women's scoop neck t-shirt features a slim fit, short sleeves, and a scooped neck. Featuring our distressed classic star logo and printed neck tagging, these shirts are a great way to look good, stay cool, and support our shared vision. For your pledge, you receive 1 charcoal color scoop neck t-shirt and of course we're shipping it for free. Available in XS-XL, you choose your size!

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    RTP 2 Pin Pledge

    Reunite The People partnered with ThePinCartel to bring you our exclusive line of hard enamel pins. These pins feature our classic Reunite The People star logos and/or bar text and they're the perfect complement to any backpack, hat, jean jacket, or our very own Camouflage Jacket. Look great while spreading a positive message of change! For your pledge, you receive 2 randomly chosen pins, each pin is packaged with an RTP sticker, and of course we're shipping them for free!

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    Pledge $59 or more About $59

    RTP 2 T-Shirt Pledge (Unisex, White)

    The Reunite The People unisex t-shirt is truly for everyone. Featuring our classic distressed logo on the left sleeve, these super soft, short sleeved, relaxed fit crew neck t-shirts are the perfect way to chill this summer while also showing your support for our shared vision. For your pledge, you receive 2 white color t-shirts and of course we're shipping them for free. Available in XS-XL, you choose your sizes!

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    Pledge $59 or more About $59

    RTP 2 T-Shirt Pledge (Unisex, Charcoal)

    The Reunite The People unisex t-shirt is truly for everyone. Featuring our classic distressed logo on the left sleeve, these super soft, short sleeved, relaxed fit crew neck t-shirts are the perfect way to chill this summer while also showing your support for our shared vision. For your pledge, you receive 2 charcoal color t-shirts and of course we're shipping them for free. Available in XS-XL, you choose your sizes!

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    RTP Trucker Hat Pledge (Multicam, Black)

    We’re using the highest quality caps for the base of our RTP Black Trucker Hat and Officially Licensed Multicam Trucker Hat. They’re 98% Polyester/2% PU Spandex, Mid Profile, 3.5” high, Permacury Visor, 6 Panels, Hard Buckram, Matching Plastic Snap (7-position), and one size fits most. The long story, short: These “truckers” are awesome and wear well over time, and they’re even cooler with the RTP black star embroidered on the front. For your pledge, you receive 2 trucker hats of your choice (black or multicam) and of course we're shipping them for free!

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    Pledge $79 or more About $79

    RTP 4 Pin Pledge

    Reunite The People partnered with ThePinCartel to bring you our exclusive line of hard enamel pins. These pins feature our classic Reunite The People star logos and/or bar text and they're the perfect complement to any backpack, hat, jean jacket, or our very own Camouflage Jacket. Look great while spreading a positive message of change! For your pledge, you receive 4 randomly chosen pins, each pin is packaged with an RTP sticker, and of course we're shipping them for free!

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    RTP Camo Jacket Pledge

    We recycle authentic U.S. military surplus to bring you one of the most sought after pieces in our collection. We've decked out these vintage woodland camouflage BDU shirts with our pocket tag, shoulder, and double back patches. They have 4 big pockets with buttons so you can stash your phone and other goods. These camo jackets with original tagging age perfectly with time, sun, exposures to water, and just about anything else you can throw at them. 6 sizes are available - they fit a bit large! For your pledge, you receive 1 Camouflage Jacket and of course we're shipping it for free. Available in XXS-XL, you choose your size!

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    RTP All-In Pledge

    2 Camo Jackets, 2 Trucker Hats, 4 T-Shirts, 10 Pins - all your choice when it comes to size, color, and variant (limited to RTP's currently available designs and variants). This is just an awesome package that you could share with a loved one or friends. Of course we're shipping everything for free!

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    RTP Signature Camo Jacket Pledge

    We're going to take our Camouflage Jacket and really make it yours. You get to work with our designers and we'll add your signature to the left sleeve, custom messaging on the right sleeve, or even some custom embroidered patterning around our patching on the back. Maybe we'll even paint your jacket! You're going to get 5 of these jackets in any size (XXS-XXL), and then we're going to release an additional 50 jackets on our site giving you the creator's credit for the custom design. Your design is going to have to be consistent with our social equality messaging, but we'll work closely with you to give you everything you want in this signature piece. Limited to 5 backers, only!

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