About this project
Me and my idea
My name is Sarah Pannasch. I am a Graphic Designer and Photographer from Germany, based in Belfast, Northern Ireland. In the summer of 2012 I attended the National Irish Sheepdog Trials. I was captivated by the busy, social atmosphere at the trial field. Groups of farmers were analysing each others' runs while their dogs patiently waited for their turn. The dogs followed every movement of the performing sheep through the fences, with an expertise equal to that of their handlers. The bleating of the sheep combined with the sound of the farmers' whistles created a unique experience.
Unfortunately the only literature at the trial that day was all expert material and I left the field with only a leaflet on the rules. However, this was the spark that ignited my idea and led to six months of personal research, photography and design. I wanted to create a book that allowed a person with little knowledge of the sheep farming world to gain a greater understanding of the basics - but I also wanted it to be something that could be appreciated by a farmer or a sheep dog enthusiast.
Through my research I developed a concept to give the information a structure - that is, the linked 'trinity' of SHEEP, DOG and FARMER, and the finely tuned communication between humans and animals. I wanted to afford each part equal space and importance as I realised during the journey of this project's creation, what would one be without the other? They all work individually and together, as a team. For that reason the end result is not just one book but three.
Throughout all of my work on this project, I wanted to convey the strength and the alchemy of this unity; so while there is much to enjoy and absorb in each book individually, they work best as a whole. Many of the topics covered in each book also relate to information contained in the other titles - with the aim of encouraging the reader to flick back and forth between them. There is an info graphic that spreads out across all three of the books when they are set next to each other. Panoramic landscapes of Irish and Scottish farmland can also be created through opening up the books and placing them all next to each other.
The Photography and Design
All of the photography in the book is my own, captured from farm visits, sheepdog trials (local and international) as well as agricultural shows. Because I am also a graphic designer I was able to take time and care with each spread, affording the images and text the space both deserved. Each spread was considered individually with love for the detail.
Each book consists of at 66 pages printed on a carefully chosen stock of paper www.gruppocordenons.com/en/products/graphic-paper/recy-text/flora/ The inside pages are printed on a 100gsm Uncoated Flora Anice and the cover is on 240gsm from Cordenons. The subtle imperfections and flacks that run throughout this off white uncoated paper resemble similar characteristics found in sheeps wool. Another example of the care consideration in every detail of the books.
I need your help!
With your help, these books can become available all over the world.
The books are print ready and I have a number of beautiful prototypes already produced but I hope to print more. That is why I need your help to raise the £5000 needed to publish a first edition run of the books.
The money covers
The money covers the first print run of books and postcards as well as postage, not including any contribution for the time and effort that I've put into its creation. This funding is needed for the following costs:
Postage & Packing
Each book will be delivered in Amazon style, packaged so that your book will arrive on time and in perfect condition. Postcards will be sent separately in a large A5 envelope.
Kickstarter & payment fees
Kickstarter have their own goals to reach and for their kind and valuable service, they apply a fee to the total amount raised if our target is met. The banks also charge their fee for processing the payments.
Limited Edition Postcards
Exclusively available on Kickstarter!
5 postcards printed on beautiful uncoated board in A5 size.
Handfelted Case with Shepherds Whistle
The leather strip wraps round the case with a shepherds whistle attached to the end. It takes a couple of attempts to get the hang of the whistle but worth it because once you get started you can challenge yourself with all the different commands for Herding Dogs, which can be found in the book "dog".
Risks and challenges
I was able to gain some valued advise from people who have run Kickstarter campaigns in the past. So I know how important it is to have the project ready to be able to meet all the deliveries dates.
The last 6 months have been spent planning every detail and considering every possible challenge the project might face.
I have agreements with all my suppliers, for the paper, printing and postage. They are all ready and excited to start. If the project is successful, production will start in mid June, for delivery at the start of July. Everything is ready, I only need the necessary investment to start the production!Learn about accountability on Kickstarter
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