About this project
David & Roz explain how FaceCradle was invented.
Click the Links below to see what others are saying about FaceCradle!
The strap attaches to a winged headrest on most long haul flights.
There is no need to recline your seat with FaceCradle! So if there is no winged headrest, a pleasant chat to the person behind will ensure the strap doesn't obstruct their screen.
See how to unlock the pillows (both sides are squeezed simultaneously)
Eye mask on, headphones in, hoodie over, lights out, doze off to longer periods of sleep!
Carries so conveniently.
Removable, machine washable, brushed velour fabric covers, over hypoallergenic memory foam.
FaceCradle Travelers arrive happy and start their adventure rested and ready to go!
FaceCradle Production is ready in September 2016 for delivery for Kickstarter backers in October 2016. We will deliver to the high quality standards you would expect! (Note: Kickstarter will not bill you until the Campaign end on Oct 1 so we would ship after that). Countless hours of design and development, prototypes, samples and testing of all the components and the complete product are all behind us. So FaceCradle is much more than a great idea!
We are opening the oven door and smelling the great aroma of what we have made! Our friends and family are now enjoying the sleep they have longed for each time they travel and now, so can you!
We have realized that people all over the world desperately want to sleep on planes, trains, buses and in the back seat of cars. Some also want to take a power nap in the gate lounge or at work, or while studying. So we want to take FaceCradle to the world as fast as we can!
Our factories require up to 50% deposit up front for our orders, we have to pay for distribution, warehousing costs etc, a huge investment. We also have to present the product to distribution partners and retailers to open up the channels. This involves making connections, attending trade shows, sending out samples, making quotations and in some cases visiting potential customers in their global offices. We have to produce a lot more marketing information like point of sale merchandising, brochures and materials that help explain to the masses, the benefits of buying a FaceCradle.
Our initial teaser video post on our Facebook page showed incredible support for FaceCadle in many countries. You can read the comments about the video on www.facebook.com/facecradle. What was really amazing is we spent less than $100 to boost it and received around 500,000 views! So with your help, we hope it won't be long before we achieve our Kickstarter goal.
The big Retailers today, rarely buy a product if they can't see the demand immediately, so we want to reach as many people world-wide as we can, to let them know about this great product. Your support will ensure that hundreds of thousands of people get to learn about the benefits of FaceCradle, so they will then immediately start asking about the product in those Retail stores. It is so crucial that products sell from day one, when a Retailer stocks it, otherwise they could mark it down just weeks after receiving it, killing the product instantly.
Of course any great idea is bound to be copied, right? We have already invested a lot to establish our patent protection which we understand to be very strong and these costs will start to escalate.
FaceCradle is too good not to launch it professionally, so please lock arms with us in unity, to make the initial production quantities, put the distribution and marketing in place and to make this work together!
Risks and challenges
Given the product design, development and testing is complete, we have reduced many risks already regarding product quality and reliability.
Our next challenge is to ensure our new born leaves the nest and survives it's predators in the global market place and that our intellectual property (Patent, Trademark etc) ensures FaceCradle's design isn't copied.
FaceCradle's inventor has designed, developed and marketed over 30 products globally so the path of pitfalls has been traveled before.
Resistance is expected to be met in the market place from existing travel goods companies who have representatives by the thousands, ready to put FaceCradle down to protect their products. So we must reach the Retailers and Consumers to gain their confidence beforehand.
We have experienced some people commenting that the Deep Sleep Mode looks odd and they would be embarrassed to use the product.
Logic says that when the lights are out on a long haul flight for example, who cares what you look like! No sleep makes you look much worse! We think those comments come from people who haven't traveled because those that have, would think sleep is far more important.
FaceCradle has 5 comfort modes, one of them is the same as a regular neck pillow, so the worst result is you get one of those! Deep Sleep Mode just happens to be one of the most comfortable!
We therefore have to re-assure people and give them confidence to buy FaceCradle. As we all know, the consumer masses are followers, who gain comfort from those who are brave enough to adopt great new products early.Learn about accountability on Kickstarter
The strap is only used in the Deep Sleep Modes, typically this is on a long haul flight.
These flights almost always have a winged headrest device in the seat. The FaceCradle straps are attached to this device and do not go around the back of the seat. Please see the video on our page that shows how to attach these straps to such device. Where this device is not present, usually it is a budget or domestic airline and most often there is also no TV screen.
Some airlines however, do have an odd configuration of no device but with a screen. In this case if you mention to the person behind that you will not recline your seat to sleep because you have a FaceCradle, they will be very pleased. You would then ask them if by chance your strap happens to drop over their screen, would they mind adjusting it for you. If you feel uncomfortable about asking this, then you are still able to use 3 of the 5 modes of your FaceCradle to get to sleep.
Kickstarter will charge your card at the end of the campaign on Sept 30. After Kickstarter confirms to us the final pledges, we will send out a survey to all backers requesting their delivery instructions.
This is the normal Kickstarter process.
FaceCradle is designed so a relatively light load is applied to it, when in use. This does not mean that it will break. To the contrary, around 80% of your body weight is transferred to the base of the seat, not to the FaceCradle. So depending on the angle you lean forward in deep sleep mode, (the further forward, the more load) no more than 20%-25% of your body weight is ever applied to the FaceCradle and it is extremely unlikely you could break it.
FaceCradle is already into its second production run and its first, has sold out. The quality and function of the product has exceeded our expectations.
Not only is the design, development, patents and tooling expensive but so too is marketing an distributing the product. Factories require up to 50% down payment for orders, shipping, warehousing and paying for the stock before it is sold, is extremely expensive. We have to find distributors and retailers in many countries and often fly to see important customers. Making sure people know the product exists and funding advertising and marketing is also very costly. So many people are surprised when we say we can delivery so soon. It is because the product is ready.
3 of FaceCradles 5 modes we dont think look odd in any way. The Deep Sleep Modes do make some people look twice but in most cases the lights are out and everyone is trying to get to sleep and you are more likely to be asleep. Really, nobody cares. When many people are on a flight for example, using Deep Sleep Mode, it wont take long before a FaceCradle becomes a normal thing. We can say this based on the overwhelming number of backers here on Kickstarter and the many thousands of positive comments and compliments we are getting. This makes us very sure, FaceCradle will soon be as common as wheels on a suitcase.... and people laughed at those when they were first invented.
No! Not at all, the straps apply no pressure to your throat or neck. They are attached to two connectors which are supported by a metal hinge. This hinge is connected to two internal reinforced frames inside the memory foam pillows. So all your body and head touches is soft, comfortable memory foam.
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