CA$ 2,681
pledged of CA$ 25,000pledged of CA$ 25,000 goal
29
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, October 11 2018 4:23 PM UTC +00:00
Chris HopperBy Chris Hopper
First created
Chris HopperBy Chris Hopper
First created
CA$ 2,681
pledged of CA$ 25,000pledged of CA$ 25,000 goal
29
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, October 11 2018 4:23 PM UTC +00:00

About

As a group of experienced marketers and brand-builders, we wanted to demonstrate our ability to create a brand from scratch - through compelling branded video assets. We decided that the craft beer market offered up lots of creative opportunity - a passionate customer base, lots of competitive noise, and ultimately a really fun product - plus, we loved researching all the competitors ;).

We created a story about the Asche Brewery - a classic style brewery started by Johan Asche in Bavaria a few generations ago. Today, led by his great-grandson, Asche Brewery has mastered several popular beer styles that are influenced by Johan's initial recipes - Asche Lecker Lager, Asche Whole Hop & Asche Wiped Wheat.

As we shared these brand commercials, we started to hear a lot of positive feedback, energy and even demand for the beer. Viewers had assumed this was a real brand and wanted to know where they could find the beer. Others insisted that we could launch the beer tomorrow to a loyal audience. 

But we're not in the beer business, we're in the brand-building business. So, we turned to the industry experts and started to ask questions about what it would take to turn Asche Brewery into a legitimate brewery (even if for a short period of time).

We got answers, and a lot of great advice. The short answer is, it's complicated. Registration, licensing, sourcing, production, marketing, distribution, and packaging. We understood the marketing side, but the rest was a little overwhelming.

That's where you come in. We have sourced prospective partners and procured costs to contract brew a small batch of Asche. We have identified a funding goal of $25,000 that will help subsidize the inherent cost to turn this idea into a cold glass of fine Asche. 

The start-up capital will help us sign a deal with a local Toronto brewer to contract brewer to brew, package, store and ship 100HL of Asche Lecker Lager.

CAMPAIGN PLEDGE REWARD LEVELS:

$25 - Bad Asche Mother Trucker Hat
$25 - Bad Asche Mother Trucker Hat
$50 -Tapped Asche Tee
$50 -Tapped Asche Tee
$100 - Tapped Asche Tee & Trucker Hat
$100 - Tapped Asche Tee & Trucker Hat
$250+ - Complete Asche Merch Kit
$250+ - Complete Asche Merch Kit

Risks and challenges

Risks are associated with obtaining licensing and finalizing a brewing/distribution deal. That said, we are confident with the detailed conversations we have had with established brewers and suppliers. We have a team ready to go, as soon as we hit our funding goals.

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Support

  1. Select this reward

    Pledge CA$ 25 or more About $19

    Bad Asche Mother Trucker Hat

    Your choice of one of our three (3) Bad Asche Mother Trucker Hats.

    Includes:
    • Bad Asche Mother Trucker Hat
    Less
    Estimated delivery
    Ships to Only certain countries
    4 backers
    CA$
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  2. Select this reward

    Pledge CA$ 50 or more About $38

    Tapped Asche Tee

    Get the official Tapped Asche Tee.
    Sizes: S - 3X

    Includes:
    • Tapped Asche Tee
    Less
    Estimated delivery
    Ships to Only certain countries
    8 backers
    CA$
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  3. Select this reward

    Pledge CA$ 100 or more About $76

    Tapped Asche Tee & Trucker Hat

    Get the official Tapped Asche Tee and one (1) of our Bad Asche Mother Trucker Hats.

    Includes:
    • Tapped Asche Tee
    • Bad Asche Mother Trucker Hat
    Less
    Estimated delivery
    Ships to Only certain countries
    9 backers
    CA$
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  4. Select this reward

    Pledge CA$ 250 or more About $189

    Bad Asche Merch Set

    Get the official Tapped Asche Tee and all three Bad Asche Mother Trucker hats.

    Includes:
    • Tapped Asche Tee
    • Asche Lecker Trucker Hat
    • Asche Wiped Trucker Hat
    • Asche Whole Trucker Hat
    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    CA$
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  5. Select this reward

    Pledge CA$ 500 or more About $378

    Kick Asche Thank You

    A special thank you to our most loyal backers: we'll put your name in the Thank You section on each can/bottle of our first batch

    Includes:
    • Merch Pack - Hat, Tee, Drinking Glass and Bottle Opener
    • Your name on each can/bottle of our first batch
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    Ships to Only certain countries
    0 backers
    CA$
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  6. Select this reward

    Pledge CA$ 1,000 or more About $757

    Sweet Asche Tasting

    Receive all of the above
    AND an exclusive tasting flight in Toronto with John Asche, the great-grandson of Johan Asche, Asche Brewery’s founder!

    Please note: Travel not included

    Includes:
    • Merch Pack - Hat, Tee, Drinking Glass and Bottle Opener
    • Your name on each can/bottle of our first batch
    • Private tasting in Toronto with John Asche
    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
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Funding period

- (30 days)