“You don’t need a thicker mattress, you need a BETTER mattress.”
For decades, the mattress industry has been misleading consumers by making mattresses thicker and thicker so that they can charge exponentially more. We have seen mattresses as thick as 30 inches these days. How much more “comfort” can you add in there? It’s almost become a marketing fairy tale - the princess and the pea perhaps.
The fact is, the ancient Egyptian pharaohs first started to raise the bed off the floor around 3400 BCE, simply because of rodents and vermin crawling around, or because there were floods and homes didn’t have drainage. Thicker doesn’t necessarily mean more comfort. Although, it does help keep you far away from the 3400 BCE home hazards, if there ever are any.
With today’s material technologies, we can ensure the princess a good night sleep without a ladder for getting off the bed in the morning. This is why we designed the tataME Bed – a luxury mattress concentrate. The name is inspired by the traditional Japanese tatami mat. It was once considered a luxury item for the ancient nobility. It also provides several beneficial factors such as posture improving, moisture absorbing, cooling and keeping the room air fresh.
Why is it more comfortable and how is it reversible?
- Total thickness: 5in/ 12.5cm
- Castor oil infused memory foam
- Bamboo viscose and polyester blended fabric cover
You can benefit from the tataME Bed
- Low profile with only the best essential components to provide balanced support. Proper support is the key to healthy sleep postures and comfort. The tataME Bed is designed to achieve a balanced support without being too firm or too soft.
- Reversible with both a soft side and a firm side for different comfort preferences. Each side feels completely different. This unique feature allows you find your comfort zone and accommodates changes of comfort preference.
- 30-day money-back guarantee. We are so confident that the tataME Bed will bring you better nights sleep. If you are not happy with it, we will be happy to offer you a refund within 30 days upon delivery. For backers outside of US, shipping is not refundable.
- A 1/3 of the cost of a traditional luxury mattress with same level of comfort. You don't have to spend a fortune to get the comfort you need. There are many reasons that the price tags on conventional mattresses are inflated: over marketing, logistics, store overheads, salesperson (like they really help)... you name it. You can get the same comfort level from tataME Bed with only a fraction, thanks to our design and Kickstarter.
- Easily placed on floor, platforms, bunk beds, box springs or existing mattresses. In today's world, comfort is all about lifestyle. We designed the tataME Bed for a comfortable lifestyle.
- Mobility. Easy for moving or rearranging in your house. We are always on the move. So should be our bed.
- Ventilated for a more breathable and cooler sleep. Most conventional mattresses traps heat. When you sleep, you body temperature drops. We found the most effective way to keep our sleep cooler is to keep the air flow. The tataME Bed is ventilated all the way through to help reduce heat build-up.
- Removable, machine washable cover. The cover of the tataME Bed is removable. You can machine wash it if you like. Front load washer and dryer are recommended.
- Balanced comfort: provide softness and support for most sleepers. As the creator of the Sleep Yoga Posture Pillows, we understand the importance of sleep posture. The tataME bed is ideal for both back sleepers and side sleepers. Other sleep positions are generally considered as less healthy to the body. But our bed will sure make it comfortable.
- Helps to reduce your carbon footprint and help the environment. Bring comfort to the earth while bring it to yourself.
The pledges we are offering will be at least 15% lower than future retail prices. Help us make it happen and get it at a bargain.
For a number of years as a small bedding company, our best selling item has been our memory foam mattresses. Our quilted memory foam mattress is currently one of the best selling mattresses on Overstock.com and Wayfair.com with over 1000 great customer feedback.
Our initial idea was to upgrade our current mattress to provide even better sleep experiences. We ended up destroying the whole conventional mattress concept, in a good way, so that the tataME Bed was born.
Beta Testing Right Now - See Campaign Comments
Our beta testers are playing a big role in the design process. Instead of endless brainstorming in the studio, we handed out two dozen beds for real world feedback and opinions.
Our second round of testing is actually happening RIGHT NOW! Our testers received their samples right before the campaign started. With audience participation, our goal is to perfect the tataME Bed as the campaign runs its course. Check out the campaign comments for these reviews from our testers.
All of our testers are backers from our previous Sleep Yoga® Posture Pillows campaign. Sleep Yoga would never have come to life without our backers. To have a chance at future product testing too, you can become a Sleep Yogi Team Member by either pledging at the $5 reward level or choosing from any of the tataME Bed rewards.
tataME Bed Protector
The tataME Bed Protector is designed just for the tataME Bed. It is made from 100% cotton fabric with waterproof backing. The fabric is treated with Ultra-fresh® anti-bacteria. A unique design of the zipper keeps the bed bugs out.
If you want to order the mattress protector, you can simply add $45 to your pledge and confirm the size on the survey we will be sending you at the end of the campaign. To pledge for multiple protectors, please multiply $45 times the number of protectors you need and add that to your pledge; you will be able to specify all sizes you need on the survey.
tataME Pet Bed
Glen, the creator's best friend is a Golden Retriever and Chow Chow (strange) mix. He was adopted 12 years ago by Glen from animal control and now is around 13 -14 years. Glen wanted to make the tataME Dog Bed so bad simply because his buddy is getting old and suffers joint pains. Without the running and fetching, his happy retriever's side is also getting shadowed by the stubborn Chow side.
Your best friend may not have sleep problems. But dogs have shorter lifespans and as they age, most of them suffer from arthritis. They deserves the same comfort and luxury you have!
We need to reach $100,000 to be able to offer tataME pet beds. The fabric will be treated with stain and liquid repellent. It will also have a waterproof inner cover. Prices range from $49 - $129 with shipping.
About Sleep Yoga®
What Does “Sleep Yoga” Mean?
Good sleep and Yoga are both beneficial to the body. Yoga helps strengthen our core muscles and keeps our body flexible, which, in turn, improves our posture; not only does this delay the effects of time and prevent stiffness and pain, it also allows us to breathe more freely. This increased oxygen flow improves our general health and allows us to feel more alive and rested. The Sleep Yoga® products are designed to provide these very same benefits by comfortably improving your posture and sleep.
We introduced Sleep Yoga® Posture Pillows on Kickstarter with supports from over 700 backers. The project was successfully funded and delivered to backers as promised. Many backers have been enjoying better sleep since then.
Now the pillows are available on www.sleep-yoga.com. With the new campaign and coming holiday season, we feel obligated to run a sale for backers only! Here's your chance if you missed the posture pillow campaign.
Sleep Yoga® Future Projects
We never stop creating simply because people always need better sleep. We'd love to tell you more about these exiting new ideas we are working on. But for now we have to keep it confidential. Pledge to become a Sleep Yogi Team Member, and you will get a chance to be part of the development process.
Let's Hang Out
Risks and challenges
As a experienced Kickstarter creator/campaigner, we have learned many lessons from our previous pillow project. It was a humble beginning. Yet we managed to deliver what we promised and satisfied our backers.
Our team now is geared up for the tataME Bed project. We feel excited and confident that our backers will receive another great product from Sleep Yoga!
- (58 days)