About this project
It takes 2000 litres of water to grow enough cotton for 1 pair of boxer briefs. That's about 50 bathtubs of water that needs to be transported to the cotton fields to grow the material used for every pair of cotton boxer briefs.
Modern cotton fields are also loaded with harmful chemicals, like defoliants; a chemical used to kill leaves from the plants before harvesting so machines can pluck the cotton more easily. Cotton farms use 2.4% of the worlds farmland, but 11% of pesticides sold.
Other fabric sources, like Beech or Eucalyptus trees, grow too slow or consume too much water. But bamboo is different.
Bamboo is the fastest growing plant on the planet, up to 3 feet a day (0.00003 km/h). And it's very resilient; it typically doesn't need irrigation water, pesticides, or fertilizer. And it grows in a wide variety of climates around the world.
Bamboo viscose is a fabric derived from bamboo. It's a strong fiber made from bamboo plant matter that will decompose in the right conditions. The fabric keeps its colors and won't fade, is popular with fashion designers as it's extremely soft and breathable, but is also requires less color dye than other fabrics.
Often compared with silk or cashmere for being so soft, bamboo viscose fibers have less tiny barbs than cotton, making the fabric super soft and cozy. Despite this, the fabric is strong and durable. If cared for properly, it will last twice as long as cotton.
It's also very breathable. Bamboo viscose allows much more air circulation than cotton, which helps keep your twig and berries feel fresh. This breathability has the added benefit of allowing evaporated moisture to be quickly circulated away, reducing odor from humid-loving bacteria.
We found Bamboo viscose to be so unbelievably comfortable that when we first tried them, we quickly forget we were even wearing them. It quickly occurred to us that it was the perfect fabric for underwear.
Despite its softness, bamboo viscose fibers are very durable. Our fabric isn't sheer and prone to underwear disintegration. It is thin enough to not be noticed, but thick enough to provide support, withstand the most demanding activities, and last twice as long as cotton.
Buddha Boxers started after searching for comfortable, ecologically sustainable underwear that was well priced. When we couldn't find any, we set out to make our own. We spoke to numerous fashion designers to come up with the right fit and product design. We wanted something priced well so our cause for sustainability could go further.
We set up the Buddha Boxers Prototype Test Club (BBPTC) to solicit feedback from discerning customers, men of every shape and size who care about comfortable underwear. We gathered feedback about everything related to underwear and were able to put together super comfortable undies that fit right.
After getting the sustainable and comfortable part of our mission down, we felt our cost to manufacture was too high. In order to bring it down, we knew we had to simplify product features without compromising on comfort or functionality. Relying heavily on feedback from our BBPTC, we were able to target and remove or refine non-essential features and keep our unit costs lower:
- No branding
- No tags added anywhere
- Ironed on washing instructions
- Flat-seam stitching
- No fly
Though we removed unessential features, we did add two vertical ridges along each leg to reduce crease build-up and minimize ride-up.
Ever run out of clean undies while in the middle of a trip? Been on a long flight with multiple connections without a chance to change? Because Buddha Boxers are so breathable, they can keep you feeling fresh for multiple days by keeping air flowing and restricting oder-causing bacteria buildup.
This makes Buddha Boxers perfect for those who travel with strict weight requirements by allowing you to pack fewer, but longer-lasting underwear.
We gone through many underwear iterations and are constantly looking for ways to improve our product offerings.
Though we've been selling our boxer trunks for nearly a year, we've made some significant changes to our offerings for this Kickstarter:
- Standardized sizing and improved fit to our boxer trunks. Previous trunks were available in medium-large, now they are available in medium or large.
- Previously boxer trunks only available in black, now available in black, grey, blue, and green.
- We've added boxer briefs to our product line up!
Every guy has different tastes, we're offering two kinds of underwear: boxer trunks, and our new boxer briefs.
Boxer trunks are underwear with leg length between briefs (no legs), and boxer briefs (longer legs). Boxer trunks are popular with guys who want something less form-fitting than briefs.
For those who prefer a longer leg sleeve, we have boxer briefs. Boxer brief's longer legs reduce ride-up.
We wanted our sustainable undies to be affordable. To do that, we knew we'd need to be ruthless in driving costs down. Selling online means that we don't pay for retail space, and avoid the expensive problem of maintaining inventories in multiple locations.
Our packaging is simple, made from 100% recycled material, is recyclable/compostable, and is designed to fit into mailboxes. We don't use expensive packaging that you would see in a retail store that has the additional costs of using premium cardboard, colors, and graphic designers.
We were also aggressive in deciding what features to cut out of Buddha Boxers. We used the BBPTC to continually steer our product design to focus only on the essentials that make underwear great.
Through the extensive feedback we've gotten, we found a few ways to keep costs down without compromising function or comfort:
- We avoided using any tags. Tags not only have the potential to cause irritation, they cost a bit extra to be sewn onto underwear
- Though stylish, we found that most guys didn't use their flys. We removed them entirely
- Lots of factories will include their logo in underwear waistbands for larger orders. But we instead asked for a lower unit price by not having any branding on our waistbands at all
Buddha Boxers are form-fitting, designed to be comfortably snug and provide support for your loved ones. Both the boxer trunks and boxer briefs will be available in the above five sizes. If you fit somewhere inbetween sizes, we suggest getting the larger size. Get the smaller size if you prefer a more compact fit.
To measure your waist, run a tape measure around your waist. Place one finger between your waist and the tape measure for a comfortable fit. You can also use the first number on your jean size as reference.
We're excited to announce that Buddha Boxers trunks and boxer briefs will be available in four colors!
Once our kickstarter concludes, we'll send you a quick survey to get your boxer style, size, and color.
If your underwear doesn't fit well, or is defective, we’ll ship you another size of your choice free of charge. For multi-pack returns, we'll replace 2 undies, and will replace any additional unopened individual packages returned to us. We'll pay for return shipping on all returns from US and Canada.
For international customers, extra shipping charges may apply, but let us know if anything is wrong and we'll take care of you!
All prices above are in Canadian Dollars
Select your pledge level to the right by picking the amount of underwear you'd like to stock up on. After that, select your country and enter the information required by Kickstarter.
After the campaign is funded, we'll send over an order form where you'll have the chance to pick your style, color, and size. You'll also input your preliminary shipping information so we can coordinate our fulfillment center distribution. We'll then build the underwear and update you on the progress! When they're ready, we'll give you a chance to update your shipping information once again and ship out your underwear.
Feb 2017 - Kickstarter launch
March 2017 - Kickstarter end, fabric purchase
April 2017 - Manufacturing, packaging
May 2017 - Kickstarter backer delivery
June 2017 - New product development
(Video directed by Filmartist Productions - filmartist.ca)
Risks and challenges
The largest risks are misaligned expectations between us and our suppliers. This has always been a concern for us which is why we've been working on Buddha Boxers for nearly 2 years. in that time, we've developed strong relationships with suppliers, made numerous orders, addressed any quality issues, and gone through the manufacturing and shipping process several times.
Though we can't say there won't be any hiccups along the way, we've designed, built, and delivered several products before. We are big believers in being transparent and will update our backers if there are any issues.Learn about accountability on Kickstarter
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