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The World's Best Selvedge Denim: Affordable, Preeminent Jeans, Handcrafted in "Denim Mecca" Kojima, Japan.
The World's Best Selvedge Denim: Affordable, Preeminent Jeans, Handcrafted in "Denim Mecca" Kojima, Japan.
The World's Best Selvedge Denim: Affordable, Preeminent Jeans, Handcrafted in "Denim Mecca" Kojima, Japan.
45 backers pledged $8,479 to help bring this project to life.

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“Made in Japan” Premium Jeans Directly to You - Kojima Genes

$8,479

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OUR STORY

We are excited to launch our first Kickstarter campaign!! We are KOJIMA GENES, 20-year-old Japanese denim maker, based in KOJIMA, OKAYAMA, JAPAN.

We started KOJIMA GENES to build a new type of denim brand that focuses on creating innovative and quality denim at an affordable price point. Our jeans are made with daily wear in mind, and we strive to make "Beloved" jeans.

"WAKONAI®" SPECIAL NATURAL INDIGO DENIM AS YOUR REWARD

We have teamed up with the world famous KUROKI MILL from KOJIMA. KUROKI’s innovative and quality denim has attracted many high fashion brands throughout the world. 

For this campaign, we are offering you the jeans crafted with the same fabric that high fashion brands use, KUROKI's “WAKONAI®, Genuine Natural Indigo”

With your support, it will be brought to life with our sleek slim-fit design. We are ready for production, releasing these preeminent pairs for the first time to the world! Please join us! These pairs will be available only through this campaign!! 

KUROKI WAKONAI® - JAPAN SPIRITS

WAKONAI®(wa-kon-ai) is Genuine Natural Indigo Dye exclusively developed by KUROKI MILL. It is 100% natural indigo denim and is characterized as the traditional beautiful Japanese Indigo dyed denim. It holds a vivid, natural fade in color.

WAKONAI® is produced by a special technique, “Awa Genuine Indigo Dye Method” that is globally renowned as “Traditional Art Craft” and is designated as an Intangible Cultural Treasure by the Ministry of Manufacturing and Industry in Japan.

NATURAL INDIGO IS ECO-FRIENDLY AND SUSTAINABLE

Natural Indigo is a sustainable resource and is part of an ecosystem where the waste water from the dyeing process can be used to water & fertilize the land.

Japan has a rich history with indigo. Indigo was brought to Japan around 1400 years ago and gained popularity as a dye in the Edo era (1603-1868). The Natural Indigo dye gives the jeans a richer, deeper color leading to a pure, darker indigo color.

REWARD#1 - KUROKI WAKONAI® SELVEDGE - 13OZ SLIM FIT

 (You can see more details in the following! ➡More Images)

ADDITIONAL REWARD - KUROKI 21OZ, KOJIMA GENES ORIGINAL

We will also release 21OZ Selvedge that is heavy and densely woven by KUROKI MILL. KUROKI exclusively developed this awesome denim for us. A special automatic loom, “Riki-Shokki”, gives the denim a beautiful uniformity of color. As the denim matures, you will enjoy a fade unique to you. With your support, we will bring it to life with our authentic, classic and vintage infused straight-fit design.

Production for 21oz denim is very limited and you will rarely find it on the market. There are very few factories that can sew this thick and heavy denim. This special denim is a “Compilation of Kojima Craftsmen’s Techniques”.

REWARD#2 - 21OZ EXTRA HEAVY - STRAIGHT FIT

(You can see more details in the following! ➡More Images)

 BENEFITS FOR YOU

If you think about famous high fashion brands, a pair of premium jeans with Japanese denim may cost near $1000 at a department store. The price point was our main issue since KUROKI MILL works with those high fashion brands. 

Our focus is quality and affordability. We work with a new mindset to branch off from traditional ways, cutting out middle agents to keep the costs as low as possible. We chose crowdfunding as a platform to deliver these preeminent pairs directly to you at the most affordable price point

If you buy our quality premium denim, it will last longer! That means it will be gentle to the environment, and also to your wallet. You can get cost benefit per wear when you buy our quality denim, compared to buying cheaper denim that lasts for only one season.

【New Information!】We now offer hemming of the inseam! Only available from 34 inches to 32 inches and we ask $15 for the fee. The fees will go our craftsmen's extra hours of work! If you are interested, please add $15 to your pledge. Thank you for your support :)

 WHY CROWDFUNDING?   

The beauty of crowdfunding is that we can directly communicate with our community. We have learned so much through this campaign. We keep our ears open to valuable feedback and suggestions (positive or negative). We will keep learning more from you and our dream is to build an amazing community with our global audience. 

WHAT IS HAPPENING IN THE FUTURE? 

We are planning more campaigns for the future. With your support, we will keep challenging to offer you denim with better cost performance for the future campaigns. We also want to create denim that YOU want to wear. We want to hear from you as to what kinds of denim you want to wear at what price points. Please feel free to drop us a line at info@kojimagenesxsf.com.

SUPPORT KOJIMA'S CRAFTSMEN!

We want to raise your awareness that the Japanese textile industry is dwindling.

The Japanese textile industry was huge in Japan, and Kojima has been the heart of the industry since the Edo era (1603-1868). Now all the companies outsourcing jobs and factories, so the number of factories in Japan is declining. In 1960, there were around 70,000 textile factories in Japan. That number has dropped to 15,000 in 2010.

If everyone plays a role, we will be able to raise awareness to help the textile industry in Kojima flourish again.

Our goal is to produce “Beloved” denim to our audience around the world, while supporting Kojima’s craftsmen!

 ABOUT KUROKI TEXTILE MILL  

Established in 1950, KUROKI is globally recognized as a leading fabric manufacturer. KUROKI continues to make Japan’s denim history creating quality denim fabric by innovative methods. They consider local environment and ecological issues very seriously. Each of their plant is well-equipped with total waste water disposal systems.

ABOUT KOJIMA GENES x SAN FRANCISCO PROJECT 

KOJIMA GENES was born in 1996 with the respect toward craftsmen in KOJIMA. We make denim that prioritizes everyone’s lifestyle and to fulfill our customer’s essential needs. 

KOJIMA, OKAYAMA is globally recognized as the birthplace of Japanese denim and dubbed as the world’s "Denim Mecca". MADE IN KOJIMA denim is renowned for its premium construction and incredible attention to detail created by highly skilled craftsmen. 

Two years ago, our journey has started with the simple idea, to bring MADE IN KOJIMA denim to people around the world. 

We are launching the project from San Francisco where our team members are based, in this beautiful city by the bay also known as a “GATEWAY TO THE WORLD”.

DETAILS OF REWARDS

REWARD#1 

KUROKI WAKONAI®(JAPAN SPIRITS) SELVEDGE - 13OZ SLIM FIT, Handcrafted in Kojima, Okayama

Click here for more images.

Product Details

  • Sizes: 28-42 (SIZE GUIDE
  • Limited Production: Serial numbers will be stamped on inside of pocket 
  • 100% Natural Indigo, Genuine Natural Indigo Dye
  • One wash, 100%Cotton 
  • Overseas Exclusive Leather patch 
  • Slim leg fit, Tapered from the knee down 
  • Regular rise 
  • Zip fly with YKK Universal zipper 
  • Punched copper rivets with hidden rivets 
  • Selvedge coin pocket 
  • Sanforized
  • Dyeing Method: Rope dyeing Dark 
  • Blue bordered by white selvedge ID

 

REWARD #2 

21OZ KUROKI EXTRA HEAVY SELVEDGE - STRAIGHT FIT, KOJIMA GENES Original, Handcrafted in Kojima, Okayama

Click here for more images.

Product Details

  • Sizes: 30-42 (SIZE GUIDE)
  • Tough and Durable 
  • Limited Production 
  • Raw (Rigid) – Non Wash, 100%Cotton 
  • Leather patch 
  • Classic straight leg fit -  not too skinny, not too loose 
  • Regular rise Slightly larger back pockets  
  • Zip fly with YKK Universal zipper 
  • Punched and hammered copper rivets which will oxidize and age over time 
  • Selvedge coin pocket 
  • Sanforized 
  • Red bordered by white selvedge ID

What is Selvedge: Selvedge denim is considered higher quality and is more durable. The edge produced on woven fabric is to prevent unravelling. It is usually finished with a signature colored thread and is visible to show off when you cuff your jeans.

THE FADE: Another enjoyable feature of premium denim is the fade of color as the denim matures. Fading is unique to every wearer, and also depends on the milling and production process.

ANYTHING WE CAN DO? 

We are especially working hard at expanding our project, as we chose to do DIY marketing. We would love and appreciate it if you all can share us with your friends!  We are on Facebook, Instagram, and our webpage. If you ever need more information don’t hesitate to contact us at info@kojimagenesxsf.com

SIZING AND CARE

SIZING GUIDE

Size charts from KOJIMA GENES are measured 360 degrees for the waist and flat for the remaining measurements. The measurements are taken after the first wash. All the measurements are in centimeters except for the waist size. 

Please pay close attention to the sizing and measure your own jeans to get accurate numbers. KOJIMA GENES products are made little smaller, so please consider picking one size bigger if you are between two sizes. 

※Due to a high volume of requests regarding inseam, we are now offering hemming of the inseam from 34 inches to 32 inches for $15.

 

CARE GUIDE 

Please click here to check "Care Guide" on our website. 

 ABOUT DELIVERY

Our shipping methods are going to be a little bit more complicated than usual, so we also want to address that here.

  • All of our products are going to be made in Kojima, Okayama, Japan. 
  • Orders in North America, including Hawaii and Alaska, will first be sent to San Francisco, and from there we will individually ship orders to backers. Other International orders will be shipped from our factory in Japan directly to you. 
  • Shipping costs: Shipping costs for orders in Japan will be free. International orders will have a shipping cost of 20 USD, including USA. 
  • Shipping methods may change, depending on several factors. If any changes are made we will make sure our community is the first to know. 
  • For orders in the USA, (including Hawaii and Alaska), the jeans will be sent from San Francisco so we will take care of the duty. 
  • Shipping date: Following the end of this campaign, we will start production in December. We will get you your products around the end of March, 2017.

Risks and challenges

This is our first time producing a crowdfunding campaign. We plan to grow and learn alongside all of you. We have 20 years of experience in creating denim so we are confident we can bring you an awesome pair of jeans. We have been working many years with our suppliers and have built great relationships with them.

That being said, there are a few things we need to address.

Shipping:
All of our jeans are hand-made and shipped from Japan. Unexpected delays may occur but we will make sure we will be on top of things and let you know if something does happen.

Customs: Delays may happen when shipping internationally as each country has their own customs regulations.

Unforeseen events: Although extremely unlikely, if anything unexpected happens, we will make sure you are the first to know.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    KOJIMA GENES LEATHER PATCH

    A handwritten thank you note to you from KOJIMA GENES Team from San Francisco and an awesome overseas exclusive leather patch! Thank you for the support!

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  2. Select this reward

    Pledge $139 or more About $139

    13OZ "WAKONAI®” NATURAL INDIGO SELVEDGE

    // Compared to $200-$350 or more// WAKONAI® is GENUINE NATURAL INDIGO from KUROKI Mill. These beautiful pairs of denim will be released for the first time to the world and will be available only through this campaign!! Limited production, serial numbers will be stamped on inside of pocket. Handcrafted in Kojima, Okayama, Japan. - SLIM FIT

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    Limited 13 backers
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  3. Select this reward

    Pledge $149 or more About $149

    THE EARLY BIRD - 21OZ EXTRA HEAVY

    Great deal! Only for first 30 pairs!! Enjoy the most affordable heavy jeans!!

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    Limited 17 backers
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    Pledge $159 or more About $159

    21OZ EXTRA HEAVY SELVEDGE

    //Compared to $250-$400 or more//
    EXCLUSIVE, RAW BEAUTIFUL DARK INDIGO DENIM from KUROKI MILL. This special heavy denim is a “Compilation of Kojima Craftsmen’s Techniques"!! Handcrafted in Kojima, Okayama, Japan - STRAIGHT FIT

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    5 backers
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  5. Select this reward

    Pledge $273 or more About $273

    THE DOUBLE

    2 pairs of NATURAL INDIGO

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    Pledge $293 or more About $293

    THE MIX

    The set of NATURAL INDIGO and EXTRA HEAVY

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    Limited 8 backers
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    Pledge $313 or more About $313

    THE DOUBLE HEAVY

    2 pairs of 21oz EXTRA HEAVY

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Funding period

- (50 days)