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SCHULZ BY CROWD - Scandinavian crowd sourced fashion brand with design and prints - We help designers get their designs on the market!
27 backers pledged DKK 55,120 to help bring this project to life.

About

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DKK 55,120

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Crowd sourced - crowd funded

Help us kickstart a new type of fashion company!

We need your help to get our first SS17 collection on the marked – your support will also help the 13 up-coming design talents behind our first collection and you will get our fist cool styles at a great Kickstarter price!

SCHULZ BY CROWD SPRING SUMMER 2017 DESIGNERS
SCHULZ BY CROWD SPRING SUMMER 2017 DESIGNERS

Less may be more when it comes to design – but more is definitely more when it comes to people

Schulz by Crowd is unique in the way that multiple freelance designers design our collections. When everyone is allowed to focus on what they do best, we are able to create a company with more POWER.

It can be difficult for a young talent to get his or her designs on the market. The process from the initial sketch to final product is long and hard. At Schulz by Crowd, designers get access to an entire production system and all our knowhow.

This way they get a chance to get their designs on the market, and we, on our hand, have a massive talent pool to choose from. With every new collection, we let new designers shine.

SCHULZ BY CROWD SPRING SUMMER 2017 COLLECTION
SCHULZ BY CROWD SPRING SUMMER 2017 COLLECTION

What do the designers get in return for their designs?

If their design is chosen to be featured in the collection, they get an up-front payment and besides this, they receive royalty for each item that we sell. On every style there is a small bio of the designer and a drawing of him or her. Our name ‘Schulz by Crowd’ is on the tag, but the designers get their name on the neckhanger. It’s a great way to help new design talents get their name out. It’s a win-win for everyone.

 

 

 

SCHULZ BY CROWD SPRING SUMMER 2017 COLLECTION
SCHULZ BY CROWD SPRING SUMMER 2017 COLLECTION

 

How are your collections made?

Each of our collections is designed by a crowd of designers (right now we count 78 designers), all participating in our online community, which is a virtual designer portal where they get inspiration from us and each other. For every collection we choose the designs, we think, fit that particular collection the best.

OUR ONLINE COMMUNITY
OUR ONLINE COMMUNITY

 

 

ORGANIC COTTON T-SHIRTS & TOP
ORGANIC COTTON T-SHIRTS & TOP

 

What is crowd sourced fashion?

Schulz by Crowd is crowd sourced fashion, which means that we have outsourced assignments to a crowd of people. It is called a disrupted business model, where the value chain is divided into smaller parts, letting every person involved do what he or she does best, and use their skills the best way.

JAMIL KIMONO - TIMMY TOP - DONNA DRESS
JAMIL KIMONO - TIMMY TOP - DONNA DRESS

 

 

Do you focus on sustainability in the collections?

Yes! We focus on sustainability in every link of the production chain, from finding the right suppliers to using organic or sustainable products wherever we can. We have a really strict Code of Conduct that every supplier must sign and all of our jersey styles in our basic collection are made of GOTS certified organic cotton.

Additionally, we, as a company, have been GOTS certified, which means that there is a strict set of rules that we must comply with regarding everything from working environment to salaries.

 

How do you ensure your brand identity in your collections?

We lean on the long renowned Danish design tradition, and our overall brand identity follows the Nordic silhouette. Our design has a clean, simplistic Scandinavian chic feel to it, and we work with the contrast between the masculine and feminine. We often incorporate clean Nordic style prints in our design.

For every collection we make guidelines regarding colors and fabric, and we create mood boards and give the designers an inspirational sentence – in our summer 2017 collection, the sentence was ‘Boy meets girl on warm summer day’. The designers use this as inspiration and come up with great designs that we create our collection from.

SPRING SUMMER 2017 MOODBOARD
SPRING SUMMER 2017 MOODBOARD

 

  

 

Risks and challenges

We believe that we have a very good and solid foundation for our company:
The people behind Schulz by Crowd come with previous experience from the fashion industry, and we work with very skilled and experienced manufacturers in Hong Kong, Italy and India.

Marie Schulz, who’s the founder of Schulz by Crowd, has a Master in Marketing from Copenhagen Business School.

With this is mind, we believe that we have the best starting point for this type of fashion company, where everyone puts their specific skills and talents in use.

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Support

  1. Select this reward

    Pledge DKK 5 or more About US$ 1

    1: CHIP IN BECAUSE YOU LIKE OUR CONCEPT

    THANKS for helping us help young talented designers. We'll send you a personally written thank you e-mail.

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  2. Select this reward

    Pledge DKK 172 or more About US$ 26

    2: A COOL IPHONE 6 COVER IN OUR PRINT

    1x Ipone 6 cover in our black/burgundy flower print

    SAVE 25% off retail price

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  3. Select this reward

    Pledge DKK 299 or more About US$ 45

    3: EARLY BIRD #1– ORGANIC COTTON TOP

    GOTS Certified Organic Cotton Top

    SAVE 25 % off retail price

    DELIVERY BEFORE CHRISTMAS 2016!

    Sizes to be collected after the campaign is funded

    Limited quantity very in sizes, so we work after the concept "first come first served"

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  4. Select this reward

    Pledge DKK 374 or more About US$ 56

    4: EARLY BIRD#2 – ORGANIC COTTON T-SHIRT

    GOTS Certified Organic Cotton T-shirt

    SAVE 25 % off retail price

    DELIVERY BEFORE CHRISTMAS 2016!

    Sizes and choice of print to be collected after the campaign is funded

    Limited quantity vary in prints and sizes, so we work after the concept "first come first served"

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  5. Select this reward

    Pledge DKK 749 or more About US$ 113

    5: 1X TIMMY SILK TOP

    1x Timmy Silk Top in our black/burgundy flower print

    SAVE 25 % off retail price

    Sizes to be collected after the campaign is funded

    Limited quantity vary in sizes so we work after the concept "first come first served"

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  6. Select this reward

    Pledge DKK 1,000 or more About US$ 150

    6: FUTURE BIRD – A F/W 17/18 STYLE

    A style from our Fall/Winter 17/18 collection after your choice (with in your amount) where we ensure at least 30% off retail price

    Free worldwide shipping

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  7. Select this reward

    Pledge DKK 1,380 or more About US$ 208

    7: 1X DONNA SILK FLOWER DRESS

    1x Donna Silk Dress in our black/burgundy flower print

    Special Black Friday offer -
    Save 40% off retail price

    Free worldwide shipping

    Sizes to be collected after the campaign is funded

    Limited quantity vary in sizes so we work after the concept "first come first served"

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  8. Select this reward

    Pledge DKK 1,610 or more About US$ 242

    8: 1X JAMIL SILK FLOWER KIMINO

    1x Jamil Silk Kimono in our black/burgundy flower print

    Save 30 % off retail price

    Free worldwide shipping

    Sizes to be collected after the campaign is funded

    Limited quantity vary in sizes so we work after the concept "first come first served"

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  9. Select this reward

    Pledge DKK 1,610 or more About US$ 242

    9: 1X JAMIL SILK CLOUDPINK KIMINO

    1x Jamil Silk Kimono in cloudpink

    Save 30 % off retail price

    Free worldwide shipping

    Sizes to be collected after the campaign is funded

    Limited quantity vary in sizes so we work after the concept "first come first served"

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    Limited 2 backers
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Funding period

- (23 days)