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"Hell, there are no rules here - we're trying to accomplish something." - Thomas A. Edison
"Hell, there are no rules here - we're trying to accomplish something." - Thomas A. Edison
46,520 backers pledged $3,105,473 to help bring this project to life.

Stretch Goals

Posted by Zach Braff (Creator)

Our mailbox is filled with people savvy to the world of Kickstarter asking about a new stretch goal. So here goes:

What is a stretch goal? It sounds like a yoga pose.

A stretch goal means that since we've achieved our goal so quickly, thanks to the outpouring of support from across the globe; we're stretching our goal...

Now that you're officially film financiers, it's time to tell you a little more about how your film will become fully financed. Film financing is a smidgen complicated, but I shall break it down for you:

"Wish I Was Here" is a pretty ambitious indie film. It is larger in scale and scope than "Garden State". It's not a 2 million dollar movie. The budget will be comprised of 3 elements:

  • The money raised here on Kickstarter. (That's you. You rule. I love you.)
  • My own money. (Don't worry. A LOT! An ass-ton.)
  • Pre-selling select foreign distribution rights to a few countries.

The budget for the whole project will ultimately fall somewhere between 4 and 6 million dollars. I know that sounds like a lot of money. (And it is.) But just for some comparison, the studio version of this film would likely fall around 25 million.

Things that are pricey:

  • Fantasy sequences with special effects.
  • A computer generated flying droid. (We could cut him. But I love him.)
  • Shooting at Comic-Con.
  • Shooting with two children (5 and 12). *They are only allowed to work a limited number of hours a day. (Lazy!)
  • An epic soundtrack. (We definitely need some Thom Yorke...)
  • Shooting in Los Angeles. (Several states and Canada offer tax breaks to bring production to them. That's all fine and dandy, but as this film takes place in LA, I'm really campaigning to keep the work here.)
  • Shooting on film instead of video. (OK, I'll likely give this up, but it would be awesome.)

Also, 2 million raised on Kickstarter isn't really 2 million. There are fees to Kickstarter and Amazon, as well as the fulfillment costs of getting you all the delicious goodies we have promised you. (Not to mention how many kitten taints I have to sample to find just the right one for our shirts.)

The point is, now that you've got some skin in the game: the more we raise on here, the better our movie will be. EVERYONE working on this movie is working at the bare minimum the unions will allow.

Zach, get to the point:

Tell everyone you know! Tweet it, Facebook it. Let's keep going. This is your movie as much as it's mine now. The more we raise on here, the more amazing-ness we can afford. We are making history. And I'm so honored by your belief and faith in me. 

We will continue to try and offer all the additional incentives you guys are asking for. Please continue to help us make history...

*Also, we are often asked about how to get multiple things. (Like the vinyl and a screening.) This is a sort of glitch in the Kickstarter set-up. The way to do it, is to set up another Kickstarter account. You can still link it to your same Amazon account.

Berlin, Paris, Rome: we hear you. The 3 of us are working frantically to try and bring you an early screening.

Lastly, I wanna share something with you I've never shared with anyone. (No, still not gay...) My hobby is photography. Here's a photo I took of one of my heroes:

  • Image 251004 original.jpg?ixlib=rb 1.1


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    1. Missing avatar

      Lisa Cesaretti on

      "A computer generated flying droid. (We could cut him. But I love him.)". Does he have to be CG? I'm sure he doesn't need to be cut, we just might need to get creative/old school! :)

    2. Missing avatar

      Undercat Underdog on

      'An epic soundtrack. (We definitely need some Thom Yorke...)'
      Please make this happen!!!!!! Would be amazing to have a Thom Yorke song in the soundtrack. Or Radiohead...or Atoms For Peace aha.

    3. Missing avatar

      PJ Paccione on

      I heard you on Howard the other day too & was really interested in your story & the movie.
      Looking forward to this experience.

      Best of Luck !

    4. Missing avatar

      Drew Treybig on

      I heard you on Howard today and honestly I was captivated by your story about the challenges re: making this movie. Couldn't wait to become a backer. And I'm going to back more than one item for your movie. Just a mom excited about jointing this project. Can't wait to see you in Austin!

    5. Alessandro Schiassi on

      Shooting on film is just a waste of money (and time), you can achieve the same quality (and even better in low light conditions) with digital camera, PLUS having real time dailies, constant shooting, smaller cameras, etc.
      As for the CG droid give me a shout: I worked on many indie productions as VFX Supervisor and I know how to handle low budgets for amazing visual effects ;)

    6. Matt Chan on

      Zach, is there any way you could shoot the flying droid as an old school practical effect? Would that cut back on the CGI cost? I don't mean to assume you haven't thought about this but just in case you hadn't, I think it would look awesome if it was possible to shoot it on a wire and was an actual little droid guy. Whatever you come up with, I'm excited to see and proud to be a backer and fan.

    7. Tiffany N. Witherspoon on

      love you zach, i swear you are such a diamond in the rough, there are very few celebs that are real as you are and people see and know that so much. you are just .... wow lol no words to describe the awesomeness that oozes from each little drop of sweat and blood you put into your work. i wish there were more people in the biz like you. <3 (oh an my kitty says hes no kitten but his taint is the softest of them all lol)

    8. Dj Ludowici on

      Don't forget the Aussies! Although it is fairly pricey to come down this way.

    9. Missing avatar

      BigDaddy on

      So very close... You should really make Amsterdam a priority. I'd love te see you there.

      - If not for me, do it for all the weed you can smoke...!

    10. Missing avatar

      Korina Blake on

      Only a little weirded out that I was listening to Thom Yorke when I read this post. :)

    11. Paul Parsons on

      Any reason you aren't doing a Meet & Greet in London? Is it the beer?

    12. Maria Bissinger on

      ooooh, how intense is that.

    13. Tahirih Zorich A on

      PLEASE SHOOT IN FILM!! It's a lost art, and the texture it creates is gorgeous

    14. Missing avatar

      Isabella Stoloff on

      Your very own Shaman is sending you positive vibrations for 4 million here on kickstarter...if you were able to get to 2 million so quickly there is no reason youi cannot reach beyond your goal. DO NOT GIVE UP ON THE IDEA OF USING FILM!!! How amazing would that be. Let me know if there is anything I can do to help energetically.. I am the OCHEALINGCENTER after all :) Thanks for the heads up on Thom Yorke...listening now....

    15. Missing avatar

      Vale on

      Waiting for an italian screening!

    16. jess on

      nice pic!

    17. Laura Nicole on

      This is SUCH an awesome photo!!!! Nicely done ZB!

    18. Ramon on

      flying droids rule! :)

    19. Isabelle Bartlett on

      So excited to be apart of this, can't wait to see the film :) Ever think about doing a screening in Australia ???

    20. Missing avatar

      Mathew Ling on

      Great photo. Thanks for sharing! :D

    21. Sophiee J on

      Stretch goal.. Filming on location in LONDON! This is both reachable and achievable. You can make the film you've always dreamed of. We can help...I have contacts ;)
      Love from London!

      Sophs x


    22. Claudio Bottaccini

      what about Jonny Greenwood as score composer ?

    23. Wendy M. Fox on

      Hey Zach,
      Thanks for sharing your photo of Mr. Hopper with us. Very cool. I am enjoying the updates from you and Coco. :-)

    24. Ashley Schaffner on

      From one photographer to another - AWESOME shot! As a backer - I REALLY hope you get to shoot this on film!!!!!!!!!!!!!!!!!!!!!!!!

    25. Missing avatar

      Robin Blincowe on

      Thanks for the updates. Will we be able to buy the T shirt as backers and ship to UK? This will raise more money for the film.

    26. Missing avatar

      Alex Wright on

      I don't think it would look any less classy to name an amount for the stretch goal. I can't speak for anyone else, but I know I wouldn't have been offended if you did. We all want this to be the best movie it can be. The goal should be to get what you need to make a better movie than "Garden State".

    27. Brent Baxter on

      Your updates are as entertaining as they are informative and quite nice photography, by the way. Best wishes for a lot of stretching...

    28. Missing avatar

      deleted on

      This user's account has been deleted.

    29. Rina Kapuya on

      it's a great photograph; very nice job.
      and on a different note, how about including istanbul in the list of cities? a showing at the film festival perhaps?

    30. Paul Peignaud on

      Hi Zack and Coco I'm a french fan and backer but that's not the point, I lobe your picture it's really good and I was just hanging around on youtube and found a video that you could like, I know there is no link with the subject here but whatever ^^…

    31. Missing avatar

      Lisa Hogue on

      Personally, I don't care much about the rewards; I'm just excited to help. I'm a decent editor (writing, not film). Need an editor?


    32. Adam Vogel on

      Fantastic photo! He was awesome.

    33. Sterling on

      Nashville = Tax break offers associated with filming. Nashville also = AMAZING indie music. Nashville also also = a plethora of the hats in the above photo. Jussayin'

    34. Nikki Meroney on

      I'm so excited about this film project and interested in learning how complicated the process can be! It's amazing how a black and white photograph can say so much, yet be speechless.

    35. Michael Askew on

      So the stretch goal is "more" and the reward is "better movie"?

    36. rawspork on

      I don't know if these comments are actually read or not, but I just wanted to say that if there was a reward level for getting a copy of the finished film on DVD, I would definitely up my pledge. I have currently only pledged $5 just because I believe in supporting films in general outside of the tyrranical studio system. None of the current rewards appeal to me at all, so I just wanted to mention that at least from me, (and I'm guessing a lot of other people) you would get more money towards the project. I've helped produce DVD copies before, so I know they don't actually cost that much on the back end. Anyway, just something to think about! Good Luck with the film!

    37. Bryony Hannah Orr on

      Please also consider doing another London screening? (My local and favourite independent in trendy East London:

    38. Joanna Carmen on

      Amazing news for an amazing film to come !
      Paris ! I can't wait !!!
      And by the way, inspiring photograph ! It's all about beard & hat !
      Fingers crossed

    39. Missing avatar

      Stephanie Clauss on

      Nice photo! It's the best hobby, isnt it?

      Also...Hoping you get to shoot on film!

    40. Nils Andresen on

      Okay, now I really can't wait for Paris.

    41. Missing avatar

      christina buccafurni on

      Would LOVE some Thom Yorke!
      I have set up 2 accounts to give more-and get more- but would be happy to set up a 3rd and 4th if you added a hug for $100 or makeout for $250 ;-)
      Please try and do the movie on film! I really hope you can.
      Your photo is stunning- you really captured a feeling in it. Love it! Love you!

    42. Missing avatar

      Steven Lee on

      I agree with everyone else. Stretch Goals need to go up sooner than later, so people have something to rally around.

    43. Myriam Zekraoui on

      Thom Yorke??? would be AWESOME !!! & Thx for considering Paris, thx for all the work to you 3 ! x

    44. Missing avatar

      Kirstine Squire on

      I'm so excited about this. Gutted I missed the London screenings so Paris would be cool. Also that photos awesome, lets see more yeh?! x

    45. François on

      Hey man, nice picture!

      Some thoughts on the pledge :

      1/ Why don't you give us a numerical figure? I think it is much easier for everyone to focus on a figure than just the "best they can". It could be in terms of money raised but also in terms of backers; We could start by 3 millions, then move to 4 and so on... Then focus on the numbers of backers as well, the more we are, the more awareness we create about this project. I think that's how the guys in Veronica mars did, and it went well.
      2/ About other possible rewards to attract more people, how about a "behind the scene" short documentary? It's always fun to watch. Maybe also stickers for 5-8 $? A pledge for 1$? It is nothing but if it attracts another 60 000 people it will be great.

      I'm glad you heard us on some advance film screening in various European cities, i can't wait to book a seat for Paris!


    46. Missing avatar

      Jonas Blom Bokne on

      Okay. Points are pouring in. Stretch goals should be clarified, what happens after a particular goal is reached? Shooting on film is still a dream of yours Zach, put it up there and we'll see what we can do about it! Sending backers copies of the movie is a great idea. I think the logical step now is to see what you/we need for the movie, technical stuff, promotional stuff and of course, stuff for the fans. Look into this and come back to us!

    47. Laura Meli on

      love B/W portraits :) I also love photography so much. I think you should share some more photos of yours on your FB page, just like your brother Joshua does, he is also an excellent photographer.