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A T-shirt that looks—and smells—great, no matter what you put it
through. The secret? WOOL!
A T-shirt that looks—and smells—great, no matter what you put it through. The secret? WOOL!
682 backers pledged $88,495 to help bring this project to life.

About

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Wool&Prince: The Wear-More, Wash-Less T-Shirt

$88,495

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Shirts. Whether they’re button-downs or tees, we put them through a lot: You wear ‘em all day, then throw ‘em into the laundry. The next day, same thing: Wear. Wash. Repeat. You would think that the life expectancy of your shirt is measured by the number of wears, but it’s actually measured in the number of washes. Basically, the less you wash your shirts, the longer they'll last.

At Wool&Prince, our goal is to make better, longer-lasting apparel. We launched our first product, "The Better Button-Down” shirt—made from 100% wool—in spring 2013. And now we’re back at it again, tackling another wardrobe staple: the T-shirt.

- It’s naturally odor-resistant.

- It’s made from superfine 16.5 micron Merino wool. Translation: It’s super soft.

- It’s got natural climate control—which means the shirt’ll warm you when you’re cold, and cool you when things get hot. 

Care: We like to say sit back and let the wool work, but when the shirt eventually picks up odor or takes on a spill, machine wash cold, lay flat to dry.

Fit: Not baggy, but not too slim. Comparable to American Apparel® tees. XS, S, M, L, XL sizes available. Details here.

Colors: (Black, Heather Gray, and Royal Blue are available. If we meet our stretch goal of $150,000, we’ll also offer the shirt in Red.)
 
We've been developing and testing fabrics, tee styles, and fits for the last 8 months and we finally have the samples ready. To make this t-shirt at the price and quality you deserve, we need to place a $35,000 minimum order with the factory. Help us give guys a better, longer lasting t-shirt.

Not all fibers are created equal. Especially when it comes to how they, um, smell. Due to its unique structure, wool is naturally resistant to odors. How is that possible? Here’s the breakdown:

Sweat itself has no odor, but if it remains on the skin, bacteria that naturally live on your skin break down the proteins and fatty acids found in sweat. This process creates what we know as body odor. Wool reduces the opportunity for odors to generate, because it is more efficient than other fibers at absorbing sweat and either “trapping the moisture” in the fiber or evaporating it into the air. This leaves the bacteria with limited sweat to break down and emit odor. (Commonwealth Scientific and Industrial Research Organisation). Need more proof? How about some charts.

Many different sheep breeds means many different types of wool. Some are fine, others are coarse and itchy. We’re using the softest wool we could find that will hold up to continued wear and tear.

Wool is a natural insulator to keep you warm in winter and naturally breathable to keep you cool in summer. Studies conducted at both the Polytechnic Institute of Wales and the Hohenstein Institute in Germany have shown that "sleeping with untreated natural wool actually slows the heart rate and helps regulate body temperature, making for a more comfortable, more refreshing sleep." (Stuart)

 

We use fiber reactive dyes to color our wool. These dyes bond to the fiber and penetrate beyond the outer cuticle layer of the fiber. Our wool tees get an impressive 4 out of 5 on the colorfastness scale which means the colors will remain true for a longer period.

Using a quantitative genetic evaluation service such as MerinoSelect, wool growers can more successfully match up the best rams with the best ewes. We're talking about the best wool growing sheep here.

In 1991, Australian superfine wool (fibers less than 18 microns) production was 4% of total Australian wool production. In 2012 Australian superfine wool was 22.8% of total Australian wool production. (wool.com)

                   

Domestically we ship with prepaid UPS return labels, so if you want to return or exchange your tee, its a cinch. Place your tee and original packaging into the Wool&Prince mailer and drop it off at your local UPS store.

With the nature of kickstarter preorders, we don’t offer a cash refund for your purchase. Instead we’ll give you store credit and you’ll be able to purchase a future W&P product. We have a stacked development calendar with more wool essentials. 

Oregon Adventure: Fly out to Oregon and hike a section of the Pacific Crest Trail with one of your buddies and Mac. Then chill in Portland for a couple days and sip craft beers at the Oregon Brewers Festival. You’ll be outfitted with Wool&Prince gear. See more details here.

Other Resources:

More Science

Why our wool t-shirt is different?

Reactions to our first kickstarter, The Better Button-Down

Wool in the Caribbean? Check!

Thank you:

Milos, Meghan, Greg, Graham, Milan, Matt, Jeff, Alex, Aaron, Emily, Anais, Michelle

Risks and challenges

Wool&Prince launched last year with our better button down and raised more than 10x our goal. Even with the overwhelming amount of interest, we shipped shirts a month earlier than expected. Again, we are giving ourselves a conservative six month window to deliver.

We are working with a sourcing agent to help produce our shirts internationally. He and his team have helped large-scale apparel companies source product for the past 30 years. They have experience with shipping, importing, exporting, and international manufacturing. We are also working with a trusted fulfillment center that handles thousands of orders a day.

We have full time customer service gurus waiting to answer your emails and phone calls whenever a question comes up. Get at them here: help@woolandprince.com

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    Handwritten post card thank you

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    1 t-shirt. You'll choose t-shirt style and color when our kickstarter ends.

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    1 polo. You'll choose color and size when our kickstarter ends.

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    2 pack of t-shirts. You'll choose t-shirt styles and color when our kickstarter ends.

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    1 polo and 1 t-shirt. You'll choose colors, sizes, and t-shirt style when our kickstarter ends.

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    1 polo and 2 t-shirts. You'll choose colors, sizes, and t-shirt styles when our kickstarter ends.

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    4 pack of t-shirts. You'll choose t-shirt style and color when our kickstarter ends.

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    2 polos and 1 t-shirt. You'll choose colors, sizes, and t-shirt style when our kickstarter ends.

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    Pledge $268 or more About $268

    2 polos and 2 t-shirts. You'll choose colors, sizes, and t-shirt styles when our kickstarter ends.

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    Pledge $5,000 or more About $5,000

    Oregon or Bust Adventure. Hike a section of the Pacific Crest Trail with a buddy and Mac. Cap off the trip with a few days in Portland for the Oregon Brewer Festival. And you'll be testing the latest W&P gear for the trip. See blog post for more details.

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Funding period

- (16 days)