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A wool shirt worn for 100 days straight. No washing. No dry cleaning.

No wrinkles. No odor.
A wool shirt worn for 100 days straight. No washing. No dry cleaning.

No wrinkles. No odor.
A wool shirt worn for 100 days straight. No washing. No dry cleaning. No wrinkles. No odor.
2,352 backers pledged $314,241 to help bring this project to life.

Pre-order New Colors, Holiday Shipping, Gift Cards, and 12 Days of Giving

Hi Kickstarter backers,

We just released the The Better Button-Down in two new colors and an updated fit. Check em out below:

Catch is that you’ll have to wait until August to receive them. Yep, 8 months, but they’re worth it. And if you pre-order by the end of December, you can get up to 30% off. Get em here while you can.

What else is going on? 

We guarantee delivery by the 24th for orders placed before Friday December 20th at noon est. Make sure to select our $20 flat rate UPS 2nd day air option.

Giving a gift and don't want to choose a size or color? We have gift cards now.

Yesterday we gave seven people Ewephoria Sheep’s Milk Gouda and today we're giving eight people sheep shaped soap. Get in on the action here

A few of you out there still haven’t claimed your shirt! Head over to with your discount code.

Wishing you all a happy holiday.


Your Wool People (a.k.a Mac, Katie & Mike)

Jeremy and Matt like this update.


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    1. Wool&Prince 2-time creator on January 7, 2014

      @Matt - Not yet, head on over to and snag yours today!

    2. Matt on January 2, 2014

      Is it too late to order and get the discount?

    3. Wool&Prince 2-time creator on January 2, 2014

      @Will - They'll be worth the wait!

      @Jim - Thanks for the comments Jim, the improved fit should take care of the length issues for ya.

      @Joakim - We don't plan on removing our pocket, but may explore more formal options in the future. We do have plans for other shirts! Stay tuned for more info about our upcoming tees, v-necks, and polos.

    4. Joakim Gyllin on December 19, 2013

      Really like the shirt but appreciate the changes you've made in length and fit (however, not to the arm length...). Some questions, do you plan to remove the pocket? (Please do!) Do you have any plans to make a shirt without the button down? Thanks for a great product!

    5. Missing avatar

      Jim Greene
      on December 19, 2013

      I'll add the new length and compare with my old shirt for an estimated fit. The old shirt has to be worn outside my pants to avoid pulling out and looking sloppy. That means my expensive dress shirt needs to be a casual only shirt. Otherwise they are a well made product.

    6. Will Cocks on December 19, 2013

      August?!? That makes me a sad.

    7. Wool&Prince 2-time creator on December 19, 2013

      @Linda - Product dimensions are taken when the shirt is flat, so the total chest measures 2x the measurement listed. For sleeve length, when buying a shirt you buy based on an arm length (see our fit guide) but the actual sleeve is shorter than your arm. You can use the product dimensions to help compare your current Wool&Prince shirt to our new fit!

    8. Linda Jones Schrader on December 19, 2013

      The new dimensions for slim can't be right unless they are for a boy?? No man's chest is in the 20's in inches. Same goes for sleeve length.