Share this project


Share this project

A wool shirt worn for 100 days straight. No washing. No dry cleaning.

No wrinkles. No odor.
A wool shirt worn for 100 days straight. No washing. No dry cleaning.

No wrinkles. No odor.
A wool shirt worn for 100 days straight. No washing. No dry cleaning. No wrinkles. No odor.
2,352 backers pledged $314,241 to help bring this project to life.

New Fit, New Feel: Better Button-Downs Now Available

Hi Kickstarter backers,

442 days ago we launched the Better Button-Down on Kickstarter. Thanks to you, we started working full-time on Wool&Prince and shipped nearly 4000 shirts last year. This may sound cheesy, but it’s literally a dream come true.

You've been a vocal bunch, providing praise and constructive feedback along the way. We've been listening and wanted you to be the first to know about our updated Better Button-Down. We tweaked the fit, gave the fabric a softer, lighter feel, and kept the same odor- and wrinkle-resistant properties you love.

 Available today in Navy Plaid and Green Gingham:


Product Development

In addition to the button-downs, we've been developing underwear, socks, scarves, t-shirts, and polos. Our most recent launch, The All-Season Shorts, received rave reviews during their two month test period—lightweight, versatile, and virtually indestructible.



In the 6 months after our Kickstarter campaign, we struggled to visually represent Wool&Prince as a brand committed to making better, longer-lasting apparel. After a few rounds of creative work, we developed the Field Tester series, where we feature guys who blur the lines between work and play. Our Field Testers also provide valuable product feedback that pushes us to constantly improve. We hope their stories inspire your next adventure. Follow us on Instagram to see more.  


Wool&Prince (Mac, Katie, and the interns)


Pre-order New Colors, Holiday Shipping, Gift Cards, and 12 Days of Giving

Hi Kickstarter backers,

We just released the The Better Button-Down in two new colors and an updated fit. Check em out below:

Catch is that you’ll have to wait until August to receive them. Yep, 8 months, but they’re worth it. And if you pre-order by the end of December, you can get up to 30% off. Get em here while you can.

What else is going on? 

We guarantee delivery by the 24th for orders placed before Friday December 20th at noon est. Make sure to select our $20 flat rate UPS 2nd day air option.

Giving a gift and don't want to choose a size or color? We have gift cards now.

Yesterday we gave seven people Ewephoria Sheep’s Milk Gouda and today we're giving eight people sheep shaped soap. Get in on the action here

A few of you out there still haven’t claimed your shirt! Head over to with your discount code.

Wishing you all a happy holiday.


Your Wool People (a.k.a Mac, Katie & Mike)

12 Days of Giving, Field Testers, and Free Exchanges

Hello Kickstarter backers,

There are still a few of you out there who haven't redeemed your Kickstarter award—which, just as a reminder, is a Wool&Prince button-down, made from 100% superfine Australian wool. To get your shirt, go to and use the discount code that we emailed you on November 19th. (If you didn't see that email, or if you need us to send your code again, email 

In other news, here are a few other things happening in the Wool&Prince world: 

 W&P's 1st Annual 12 Days of Giving 

Team W&P is feeling the holiday spirit this year, and to celebrate, we're giving out an assortment of sheep-related items to our loyal customers and Facebook friends (oh, and we're also giving away one real, live, hard-working sheep to a community in need, in collaboration with Heifer International). Want to get in on the action? Follow us on Facebook and Instagram

Meet our heroes: The W&P Field Testers 

Every guy out there has a few heroes in his life. You know, the people you look up to and are just generally in awe of. The people who inspire us to book the adventure, take the leap of faith, and drive further and learn more. In a new blog series, called "The Field Testers," we introduce you to some of our heroes—guys who make a life out of blurring the lines between work and play, and look pretty good doing it. First up is Aaron Flack, a 24 year old who quit his corporate day job and embarked on a life-changing 20,000-mile road trip around the U.S. 

 A quick word about domestic exchanges: They're free.

We've said it before, and we'll say it again: We really want you to love—and wear—your Wool & Prince shirt. So, if it's too big or too small, just let us know. We'll email you a pre-paid shipping label and get you set up with the proper size, at no cost to you. For more information on exchanges and returns, click here

That's all for now. Have a happy holiday season! 


Your Wool People (a.k.a Mac, Katie & Mike)

Additional Shirt Orders, Exchanges, and Fit


Hi Kickstarter Backers,

We’re sending a “Wool&Prince is Live” email to our waitlist tomorrow, but since you guys were in on W&P from the beginning, we’re letting you know that our site is currently OPEN for additional orders. We have a limited number of shirts for sale this holiday so get after it! Head over to, add your shirts to the cart, and checkout. 

If you have any questions, please email us at 

Taking a moment for some reflection: 

Delivering shirts to your doorstep and hearing your feedback has been the highlight of the Kickstarter experience for our team. Eight months ago we came to you with an idea—a video, some research, the 100 day challenge—and you gave us the support that we needed to make The Better Button-Down a reality. We hope to have earned your loyalty with this shirt so that we can continue making better, longer-lasting apparel for you in years to come. Thank you for giving us this opportunity. 

Sappy reflection aside, here’s what you guys are saying:

I left my house at 9pm and got back at 3am, and the shirt still looks and smells fresh and ready for action. Mind you this was after a night of intense dancing to salsa and hip hop. As soon as the store opens I'm buying another. Thanks and I am looking forward to switching out more of my gear for W&P. -Andre

Just got my shirt and it met every one of my expectations! Great craftsmanship, thanks Wool&Prince! When can I order more? -Matt

Received my shirts yesterday! One Blue Oxford and one Blue Gingham. They look great, feel great, and fit great. -Joseph

It arrived! The packaging was impressive and the shirt is more than I could have asked for. Thank you all for putting together such a quality shirt, your efforts will be appreciated by many! -Scott


We've backed other apparel projects on Kickstarter before, and then we didn't wear the product because the fit wasn't right. Don't let that happen with your W&P shirt, please! If you have issues with the fit, we'll send you the correct size or hook you up with credit for future W&P apparel (tees and polos anybody?). To start the exchange process click here.

Here's a couple pictures we thought you'd like:

Kickstarter backer, @aaronnelson looking sharp in his W&P

Our fulfillment team doing their thing.


Your Wool People (a.k.a. Mac, Katie, & Mike)

Instructions on how to get your shirts


Hello Kickstarter Backers, 

Finally, the moment has arrived. That’s right, your Wool&Prince shirts are in the warehouse and ready to be shipped to you. To ensure the correct size gets delivered to the correct address, please take a moment to carefully read through the following. 

Tomorrow (Nov 19th) at 3pm est you will receive an email from that contains your discount code and the password to our website. Once you receive that email, all you need to do is go to, enter the website password, add your shirt/s to the cart, and checkout using your discount code. (For all you tech dinosaurs out there, see more detailed checkout instructions at the end of this update.)

Well, that's easy. Is there anything else I need to know? Yes, glad you asked.


If you backed us for 1, 2, or 3 shirts, we kindly request-slash-beg that you redeem for the same number of shirts. You might be thinking “you’re crazy”…but no, seriously: We manufactured a limited supply of shirts. So please, when placing your order, stick with the number you backed us for. Save your dough, because in December, we’ll notify you as soon as we're ready for additional orders.


The retail price of our shirts is $128 each. If you “backed” W&P for 1 shirt, your discount code is valued at $128. If you backed us for 2 shirts, it’s worth $256. And so on...


We’re only fulfilling kickstarter orders right now, but we have a waitlist of customers anxious to get their hands on W&P. We’re opening our website to non-kickstarter backers (the public) starting in December. If you need to exchange your shirt for a new size, we recommend that you process exchanges as soon as possible to ensure your desired size is available. 


Domestic customers: If the shirt doesn't fit, start the exchange process here and we’ll get you the right size. You pay shipping to us. We pay shipping back to you. Sounds fair, right? 

International customers: Start the international exchange process here. It costs an extra $45 for international exchanges. 

Returns for credit: Start the return process here. If we can’t get you a shirt that fits or for some reason you aren't satisfied, we’ll credit your Wool&Prince online account for the value of the shirt. You’ll be able to purchase another W&P product in the future. (That’s right we’re launching new items, including polos and T-shirts). 


Your Wool People (a.k.a. Mac, Katie & Mike) 

Further checkout instructions: 

Tomorrow (Nov 19th) at 3pm est  check your email for a message from If you can't find the email, check your other email accounts and check the spam folders (do us a favor and mark us as NOT SPAM and add us to your email contacts).

Find the website password in that email from and enter the password when prompted at


Select your size and then click "GET IN MY CART". (repeat if you ordered more than one shirt) 

Once you have selected all your shirts, hit CHECKOUT.

Fill in your email and billing/shipping info. (We aren't charging you anything, it's just the way our system works.) 

Hit the “Continue to Next Step” button.

Enter your discount code and hit apply.

Your total order will adjust to $0.00

Scroll to the bottom of the page and hit the “Complete my purchase” button 

You’ll receive a confirmation email once your order is processed and then you’ll receive an email with tracking information once it has been shipped (Shipping information could take a few days based on volume of orders).