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A wool shirt worn for 100 days straight. No washing. No dry cleaning. No wrinkles. No odor.

Wool&Prince: The Better Button-Down. Guaranteed.

A wool shirt worn for 100 days straight. No washing. No dry cleaning. No wrinkles. No odor.
A wool shirt worn for 100 days straight. No washing. No dry cleaning. No wrinkles. No odor.
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Wool&Prince
Wool&Prince
2,352 backers pledged $314,241 to help bring this project to life.
Rewards Campaign Updates 13 Comments 141 Community
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New Fit, New Feel: Better Button-Downs Now Available

Hi Kickstarter backers,


442 days ago we launched the Better Button-Down on Kickstarter. Thanks to you, we started working full-time on Wool&Prince and shipped nearly 4000 shirts last year. This may sound... Read more
4 Comments 3 likes

Pre-order New Colors, Holiday Shipping, Gift Cards, and 12 Days of Giving

Hi Kickstarter backers,

We just released the The Better Button-Down in two new colors and an updated fit. Check em out below:

Catch is that you’ll have to wait until August... Read more

8 Comments 2 likes

12 Days of Giving, Field Testers, and Free Exchanges

Hello Kickstarter backers,

 

There are still a few of you out there who haven't redeemed your Kickstarter award—which, just as a reminder, is a Wool&Prince button-down, made from 100%... Read more

4 Comments 11 likes

Additional Shirt Orders, Exchanges, and Fit

Hi Kickstarter Backers,

We’re sending a “Wool&Prince is Live” email to our waitlist tomorrow, but since you guys were in on W&P from the beginning, we’re letting you know that... Read more

5 Comments 8 likes

Instructions on how to get your shirts

Hello Kickstarter Backers, 

Finally, the moment has arrived. That’s right, your Wool&Prince shirts are in the warehouse and ready to be shipped to you. To ensure the correct size gets... Read more

23 Comments 5 likes

Hitting the Homestretch

Hello Backers!

We’re about a month away from shipping your shirts. If you’ve changed addresses—or shirt sizes—since you originally placed your order on Kickstarter, don’t worry. We'll give you another... Read more

18 likes

Shirts on Schedule for December

Hi Backers,

We’re cruising along with your shirts and they’re still on schedule to ship in December. 

Here are the next steps:  

  • Early September-Factory will begin cutting and sewing... Read more
1 like

Lots of Progress!

Hello Backers,

We haven’t forgotten about you! It’s been over a month since our last update, but we’ve been hard at work. Here’s some of the progress we’re making:

-Approved... Read more

8 Comments

Making the Better Button-Down Happen

Hello Backers,


Now that the kickstarter campaign is over, we can start making your button-downs. The Wool&Prince team is pretty dang psyched about it (hopefully you are too)! Making 3,000... Read more

4 Comments
Successfully raised $314,241 with 2,352 backers

Adding a New Pattern and an Update on All the Hype

Hello Backers!

Thanks to all the enthusiasm and demand, we're holding a poll on our facebook page to choose an additional pattern:

We have received an incredible amount of press surrounding... Read more

11 Comments

Limited Production, International Shipping, Stretch Goals

Hello Backers!

Three things. But first off, we are floored by the excitement surrounding our campaign for the better button down. Thank you for your support!

Limited Production

We’ve nearly... Read more

11 Comments

We Did It!

Thanks to YOU...we crushed our $30k goal! And then we passed our $50k stretch goal to unlock the third pattern. And now we’re nearing $100k. The power of the... Read more

7 Comments

48 Hours and...

We crossed the 50% mark already! Thank you so much for your support and excitement about the Wool&Prince brand. We promise, you wool love our shirts.


Corny jokes aside...you've put... Read more
Project launched