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Learn the basics (and more importantly, the shortcuts!) of design. For programmers, hackers, marketers, and non-designers.
Learn the basics (and more importantly, the shortcuts!) of design. For programmers, hackers, marketers, and non-designers.
Learn the basics (and more importantly, the shortcuts!) of design. For programmers, hackers, marketers, and non-designers.
746 backers pledged $22,362 to help bring this project to life.

About this project

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Hello Web Design: Design Basics for Non-Designers

$22,362

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Update: We're funded!!! Check out the stretch goals:

✓✓✓ $18,500: I'll be able to hire a professional editor! Hello Web Design has so much complex writing that gives a fabulous editor an opportunity to turn the book into an even bigger joy to read.

$21,000: I'll be able to hire a professional cover designer! Hello Web App was designed by yours truly, and it's pretty great, I'd love to be able to hire someone who specializes in covers to save me time in producing the book (not to mention get an awesome cover new design).

$25,000: Design teardowns additional content! A bit part of the design process is critically analyzing designs (yours and others) — I'll created a PDF with 10 design teardowns to walk you through my process and help you learn.

If you work on the web, even if you're not employed as a "designer," you'll still need to do some web design at some point.

Whether it's designing your personal website, a landing page for your new app or open-source project, a form for your company, your resume, or something else — you should know the basics of design.

The field of design is huge and most introductory web design books and resources assume that you'll become a full-fledged designer and go into long and complicated detail about all aspects of web design and theory.

What if you just need to learn enough to compliment your existing web work?

Hello Web Design covers the basics and shortcuts of web design — cutting out theory and focusing on accessible and easy-to-learn principles to help you feel more comfortable doing design.

Topics covered include:

  • Visual web design and cutting down on clutter. 
  • Design principles (like color and layout) and shortcuts you can use.
  • Writing and perfecting content. 
  • User experience and what it means. 
  • Training your design eye. 
  • Best web resources for learning more. 

Hello Web Design leans on common website patterns as examples, but everything you'll learn will apply to other kinds of design too.

The material covered in Hello Web Design has been presented at conferences worldwide, including a keynote at O'Reilly's Fluent Conference as well as sessions at PyCon 2016, GitHub's CodeConf LA, Mozilla's View Source Conference, and Amazon's WebDevCon.

 

 

 

 

High quality paper and printing, with a spot-gloss cover.
High quality paper and printing, with a spot-gloss cover.

Tracy Osborn has successfully Kickstarted, designed, and self-published two Hello Web App books teaching web app development for designers and non-programmers. These two books will give you a sense of the quality that Hello Web Design will have. 

Beautifully designed books with full-color interior pages.
Beautifully designed books with full-color interior pages.

 Video by the amazing Alexis Keenan Video!

Risks and challenges

While I've successfully self-published two other books, Hello Web Design is going to be a unique challenge as it involves visuals rather than just code snippets and screenshots, so it adds the additional challenge of producing great quality illustrations to match the content of the book.

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  1. Select this reward

    Pledge $5 or more About $5

    High five!

    Receive backer updates as well as thanked on the Hello Web Design website.

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    Pledge $12 or more About $12

    The eBooks

    Receive the Hello Web Design eBook in all three formats — beautifully designed PDF, ePub, and Kindle. (20% off full value.)

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    Pledge $20 or more About $20

    Early Bird Paperback + eBooks

    First 50 backers for this tier get the Hello Web Design paperback and the eBook in 3 formats (PDF, ePub, Kindle).

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    Pledge $25 or more About $25

    The Paperback + eBooks

    Get the Hello Web Design paperback and the eBook in 3 formats (PDF, ePub, Kindle). If you've seen Hello Web App, you know it'll be pretty.

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    Pledge $30 or more About $30

    Hello Web Design + Hello Web App eBooks

    Learn how to code Django along with learning web design! Three eBook sets (Hello Web Design, Hello Web App, and Hello Web App: Intermediate Concepts), all three coming with PDF, ePub, and Kindle. (33% off full value.)

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    Pledge $35 or more About $35

    One Paperback Double eBook Package

    Get the Hello Web Design paperback and the eBook in 3 formats (PDF, ePub, Kindle) plus the Hello Web App eBook in 3 formats! One paperback + two eBooks = ♥

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    Pledge $40 or more About $40

    Double Paperback Package

    Get the Hello Web Design paperback and the eBook in 3 formats (PDF, ePub, Kindle) AND Hello Web App paperback + eBook!

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    Pledge $60 or more About $60

    Triple Paperback Package, no videos

    Get the paperbacks and eBooks for the two Hello Web App books and the upcoming Hello Web Design book.

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    Pledge $70 or more About $70

    The Video Package

    Get the digital books as well as at least seven videos created for this new book — both screencasts and interviews with design professionals for more advice and recommendations.

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    Pledge $90 or more About $90

    The Videos + Paperback

    Get the Hello Web Design digital books, all videos, AND the paperback book.

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    Pledge $120 or more About $120

    The Digital Hello Web Books Package

    Get all digital files for Hello Web App (eBooks + videos) immediately as well as all eBooks and videos for Hello Web Design.

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    Pledge $175 or more About $175

    The Complete Hello Web Books Package

    Three paperbacks (Hello Web App I and II ship early, and Hello Web Design later) + three eBook sets in 3 formats each + 30 accompanying videos.

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    Pledge $250 or more About $250

    Personalized Help!

    We'll talk via Skype for two hours total to help you walk you through web dsign. Plus the eBooks and a paperback copy of Hello Web Design — signed!

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    Pledge $400 or more About $400

    Classroom Pack

    20 eBook AND paperback copies of Hello Web Design — perfect for classrooms and workshops.

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    Pledge $1,000 or more About $1,000

    Sponsorship!

    Includes 40 copies of the eBook and 40 paperback books sent wherever you wish. Added to the backers list as a premier backer with your logo on the book and website. Thanked during public appearances for the book launch. My SINCEREST gratitude!

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Funding period

- (30 days)