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£1,140 pledged of £7,000 goal
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By Dave White
£1,140 pledged of £7,000 goal
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About this project

Hi, my name is Dave White and I am a professional artist. I earn my living by painting peoples dogs and to date I have painted over 300 paintings of peoples beloved pooches! I exhibit annually at Crufts, the biggest dog show in the world run by the Kennel Club.

I want to create a reference book called "Painting Dog Portraits the Professional Way" to not only educate people who want to learn how to paint them but how to make a living from it! The book will be appropriate for secondary schoolchildren all the way to professional artists. Having started late in painting over the past 12 years  I have tried to teach the acrylic painting techniques I have developed to as many people as I can and found that one of the best ways was to communicate through a book.  I have already published two books in conjunction with Search Press which were best sellers "Ready to Paint; Horses in Acrylics" and "Sea and Sky in Acrylics" (https://www.amazon.co.uk/Sea-Sky-Acrylics-Techniques-Inspiration/dp/1782210679) but this third book is a little bit special so  Search Press wants me to share the risk by forward buying a quantity of 2000 books. 

Most of the illustrations are in place from the 300 paintings to date but the words need to be done, some live filming of the techniques and then the production and marketing phases will take over, but most of that will be done by my publisher. The contract will be signed this month (Feb 2017) I will do the text and layout over the next 9 months, go into the studio in Jan 18 and the publishing date is October 2018. The book will be sold all around the world at an RRP of £17.99.

However, I sold something like 300 books personally last year so it would take me another 6 or so years to sell my allocation of these new ones which might be possible, if I had the energy and faculty that I had today! But age catches up with all of us and I don't believe I will have the wherewithal to sell for that long, so advance selling is the solution. 

This book will be for those who love the image of dogs, for those who want to learn how to paint them and for those who want to generate their own livelihood from their creative gift. I hope you will join with me in making this happen. Thanks, Dave

Risks and challenges

Having published two books before with Search Press who is a world renowned, award winning publisher of creative books, I have a partner who understands the pitfalls of publishing a book. The other two titles were generic and appealed to a wide audience but this title could be seen as niche so they are minimising their risk by covering their investment costs in getting me to buy a significant volume. So the risk of the project not going ahead is minimal and we already have an outline production plan in place.

The quality of the content is down to me but I think that most of that is in place , the only risk is January 18 filming but we will make that work as we have done in the past.

I have already pre-sold 100 copies to some of my commissioners but they are not artists, that's why they employed me! So the risk is on me having unsold stock.

I regularly demonstrate to art societies and run workshops and also have articles published in leading art magazines such as Leisure Painter so the teaching content is real and from experience and also I am Cert Ed qualified so the teaching content risk is also minimal.

So from a project point of view my risk is in the post project sales and marketing.

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  1. Select this reward

    Pledge £10 or more About $12

    Copy of the book

    A Signed Copy of "Painting Dog Portraits the Professional Way"

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    Pledge £18 or more About $22

    Copy of Book and 8 Dogs Greetings cards

    A signed copy of "Painting Dog Portraits the Professional Way" plus a selection of my Dog Portrait Greetings cards, A5 and blank inside with envelopes. You can check the type of cards available on my website at http://davewhite.org.uk/

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    Pledge £50 or more About $61

    I hour Skype Lesson with the Author

    We will do a one to one 1 hour skype lesson to advise you how to improve your acrylic paintings and/or your business, with tips from Painting Dogs the Professional Way

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    Pledge £400 or more About $491

    Painting of your dog & the book & cards

    A painting of your dog on a 24 x 18" canvas painted to go in the room in which it will hang, plus a signed copy of the book plus 8 Dogs greetings cards (normally this would cost £590) You can check the type of commissions and cards available on my website at http://davewhite.org.uk/

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    Pledge £750 or more About $921

    Painting of your 2 dogs

    A painting of your two dogs on a canvas painted to suit the room in which it will hang, plus a signed copy of the book plus 8 Dogs greetings cards (normally this would cost £972) You can check the type of commissions and cards available on my website at http://davewhite.org.uk/

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    Pledge £1,000 or more About $1,228

    Painting of your 3 dogs.

    A painting of your 3 dogs on a 36 x 24" canvas painted to go in the room in which it will hang, plus a signed copy of the book plus 50 greetings cards. (Normally this would cost £1600). The significance of this reward is the timing of the delivery which will allow the images of your painting to appear in the book!!

    You can check the type of commissions and cards available on my website at http://davewhite.org.uk/

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    Pledge £2,000 or more About $2,457

    Springer (original Painting)

    This painting which appears on the launch page of this project and in the video, is the centrepiece to my exhibitions and its what attracts many of my new commissioners. Consequently I rarely make this type of paintimg available for sale. Its 24 x 24" acrylic on block canvas

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Funding period

- (30 days)