We are MICA MOVEMENT. Our goal is designing pieces that catch people’s attention for all the right reasons. We are passionate about design, and meticulous about quality. MICA is not new. MICA is a brand born of creativity, drive, and authenticity. Compromise is necessary in politics, but not necessary when it comes to MICA’s high standards. Our commitment to standards never wavered as we’ve spent the last 10 years in factories, engineer offices, and in our own shop experimenting and refining. While others rely on the Willy Wonka Watch factory, our hands-on approach to every step ensures we have the people, processes, and resources in place to execute effectively. Fresh design and high quality comes from continuous evaluation and evolution. MICA will never settle.
MICA is an extension of who we are and what we value. We are inspired by the traditional and timeless designs of those who have gone before us. Combined with elements that are both modern and personal, we create pieces that will be relevant for generations. The Owen, our current model, is named after Dan’s grandpa. Grandpa Owen was a rugged farmer. He raised sugar beets and cattle, and took any sort of odd job to provide for his family. He was a hard worker, and a grinder. In the Owen model, we’ve incorporated a steel ring that's chamfered like a gear, sandwiched between two pieces of wood. That gear represents the hardworking, never stopping grinder who was Grandpa Owen. We are all grinders, innovators and tireless pursuers of our individual passions like Grandpa Owen was. This model serves as a constant reminder to be ever vigilant in your own grind.
Thanks for checking us out on Kickstarter. We hope you love the design of this watch and what we represent. Please back this project, share with your friends, and let anybody and everybody know so we can bring this project to reality and get the support and funding needed to make it happen. -MICA Movement Team
Dan Poulsen is an experienced sales and marketing leader who has an uncanny knack for marrying people with processes. In his 17+ years of selling and leading teams, Dan has refined the ability to resolve and plan for challenges, encourage team members to attain goals and realize their own personal potential--all while blazing new paths in uncharted territories and creating new markets. Mica Movement is Dan’s creative outlet for marrying processes, resolving challenges and purveying simple, timeless, kick-ass design. When Dan isn’t working or designing for Mica, you will most likely find him either at the skate park with his boys, camping and fishing, making and mixing music or designing furniture.
James LeSueur is a serial entrepreneur with a background in business and finance. James values relationships, hard work and keeping his word. He has spent the last 15 years in numerous industries including real estate, equity lending, and most recently, contract manufacturing. Any successes experienced he attributes to great partners and being in the right place at the right time. When James isn’t packing watch boxes or combing through Mica’s financial statements, you will most likely find him surfing, at his kids’ sporting events or dreaming of his next venture.
Dustin Morrison has 14 years of experience in marketing and entrepreneurship within the industries he loves. Combining his passion for digital multimedia and web development with his love of technology and surfing (well, anything water, actually), Dust found a way to provide for his family AND remain involved with the interests and lifestyle that he grew up with. His first enlightenment to this possibility came at a young age when he was paid to hang at the beach as a lifeguard--scoring surf and saving honeys! Over the years he’s focused on digital and traditional marketing as well as brand management within multiple business ventures ranging from surf and apparel to IT hardware manufacturing.
Risks and challenges
TOO MUCH ATTENTION – if there is such a thing…. you will experience it. Be prepared for endless conversations with total strangers about how amazing your watch is. While we cannot prevent this, we do our best to make sure it is disclosed up front.
QUALITY CONTROL - One of the primary challenges with any physical product is complications during manufacturing. We have Mica representatives at the factory during all steps of assembly to ensure that attention to detail is top priority. We also spend countless hours during the sampling process to ensure the best quality materials are used and no short cuts are taken. Our representatives have samples that are meticulously inspected down to the tick mark as a working measuring stick for accountability. Any models that happen to slip through will be culled during the final shipping process that happens in our own facility. Our product is not dropped shipped to customers and final inspection rests on us.
LEAD TIME & DELIVERY - Dictionary.com defines lead time as “the period of time between the initial phase of a process and the emergence of results, as between the planning and completed manufacture of a product.” With that definition in mind, we hold our manufacturing partners to a 90 day lead time. The clock starts when the campaign closes. We are in constant communication with our factory throughout the process and expect constant updates and progress reports. We will provide the same type of communication to our backers should any delays arise. We aim to under promise and over deliver thus a 90 day lead time to manage risk.
COPY CATS – Unlike our competition, we take pride in designing every aspect of our watches. While imitation may be the greatest form of flattery, we try to hold our partners to strict confidences and agreements not to share our design aesthetics. We value refined uniqueness and tasteful individuality so you as backers can express yourselves with the confidence that comes from “one of a kind” timepieces.Learn about accountability on Kickstarter
- (40 days)