About this project
FUNCTIONAL ACTIVEWEAR CATERED TO _______.
Welcome to Fact_ Activewear's first product launch. We are very excited to bring it to you on Kickstarter!
We've created the most versatile, functional and affordable activewear products, perfect to wear for your busy lifestyle -- be it running, training, yoga or your daily routine. We are confident you will love the shorts so take advantage of this incredible introductory price starting at $34 and help us bring our shorts to production.
Our first product, the Coronado is stylish, comfortable and loaded with features, including:
After nearly a decade in activewear product development, working with some of the largest sporting goods companies in the world, Fact_ founder and sports enthusiast Scott Mayers has spent months designing and developing the most functional multi-activity shorts.
Through Scott’s experience, he has created strong relationships with top quality manufacturers that produce for the biggest activewear brands in the industry. With this, we've combined our industry experience and the best materials and construction techniques in the world to bring you your new favorite short for almost every activity.
In the international market you will see similar shorts selling for $60-$90. This opportunity allows you to purchase our innovative and high quality shorts at competitive price.
We look forward to your investment and joining us in our journey.
Performance for fitness and casual for your daily lifestyle.
** Fit model is 5'9" (175cm)
** Fit model is 5'9" (175cm)
Once our Kickstarter comes to a close on June 18th, and we achieve our goal of $20,000 your payment will be processed. At that point we will also send out an email requesting your size and preferred length of shorts. We will keep you updated of our progress during the entire campaign.
Risks and challenges
Starting a new company there's always risks and challenges that we will be faced in the early and late stages of developing a business. All can be overcome with the support, knowledge and experience from our community around Fact_.
1) Since Fact_ is a new brand and small operation our biggest challenges are trying to compete with other apparel campaigns and brands that are already established and/or private investment to create high class marketing collateral and digital media. We may not have thousands of dollars at our disposal but we have used the resources available to create what you’ve seen. With a successful campaign we will be able to expand all aspects of our business.
2) Some of the early challenges with apparel are achieving minimum order quantities with the fabric, trim and garment suppliers. However with the strong relationships we have with the suppliers, they are excited and willing to support by adjusting the order quantity and fee requirements. They see the opportunity to grow their businesses with our brand.
3) Other challenges include achieving the target distribution timelines. With so many moveable dates including fabric production, garment manufacturing, domestic and international shipping, import, export, duties, distribution, and overall logistics, there is a risk for unforeseen challenges or delays. However, we are working with some of the best suppliers and international expeditors who have strong capabilities to identify problems early and resolve them with urgency and high attention to detail. A key to being successful will be constant communication with the supply chain, expediters and backers to bring visibility and manage expectations.Learn about accountability on Kickstarter
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