We all wake up every morning and think, "What should I wear today?"…
IT’S MY STYL is your fashion community where you, your friends and other clothes-conscious individuals, can get social feedback on your personal style.
IT’S MY STYL was created by Josephine Eskilsson and Felicia Åkerlind, who at that time were still just high school students in Sweden.
Like most young ladies out there we began every day with the same question, ”What should I wear today?”. We weren’t looking for top-down advice, we wanted to hear what our friends and peers thought about our "outfits" and daily styles!
We all want feedback on how we look… especially compliments ;)
- Do these pieces go together?
- Does the cut of this garment flatter me?
- Can i rock this look?
- Is this OK to wear to school… to a party… to work… on a date..?
We created IT’S MY STYL to be your constant style companion and key resource when it comes to how you perceive your own sense of style, fashion and clothes.
You can share and see what others like you are wearing, reach out to people with whom you identify, learn how they dress, why, when and for what, and to both get and give "feedback" with the community on your own style decisions.
With IT’S MY STYL you can:
- Mix and match stylish outfits
- Pair your own clothes with trendy online items
- Get Followers and inspire others
- Plan what to wear
- Enhance your social image
- Explore before you buy
EASILY FIND AND EXPLORE ON YOUR OWN TERMS
IT’S MY STYL is the fun way to experience clothes and styles on your own terms. We've created for you a tool to decide which products, styles and brands you want to experience. Our focus is on you... your choices of how you want to perceive and integrate with style and fashion!
YOU ARE THE CREATOR AND CONSUMER
We love our IT’S MY STYL community and we love the fact that each girl and woman is unique! We each have our own thoughts, personal taste and individual opinions!
IT’S MY STYL is YOUR community! Where you, every day, can communicate through your own sense of style. Develop your style-image and view your own and others personal look and inspiration. We believe, by creating this channel where you, me, your friends and our new friends can be influencers, makes us both the creator and the consumer!
IT’S MY STYL gives you a natural way to communicate, just as you do today, with your friends. Just a little easier, a little quicker and a lot more fun.
VLOGGED ON YouTube
One of Sweden's top vloggers and "YouTuber of the Year", Therese Lindgren, recently dedicated an entire segment to IT'S MY STYL. We've added subtitles so everyone can enjoy it!
OUR GROWING SUCCESS
IT’S MY STYL is already being very strongly received… We recently topped the Swedish app store, hitting #1 on the Lifestyle list and hit the top 10 of all apps downloaded… and our number of Instagram followers has more than doubled in the past weeks and continues to climb.
ONWARD AND UPWARD
IT'S MY STYL was launched May 7th on App Store and has already been successful in our home Swedish market, where we've concentrated our marketing to date, but our goal is international.
We've already seen in our previous beta version that the U.S. has counted for half of our initial downloads and another 15% were from Brazil alone, so the evidence is there.
IT’S MY STYL is proud to have been chosen to be a part of
Born Global is an accelerator program for Swedish startups. The program has been running since 2012, the methods used are developed by faculty at Stanford University and Chalmers University in collaboration with entrepreneurs in Silicon Valley and Sweden. The program accepts only 10 companies each half year.
HELP US GO GLOBAL
Because we are so thankful for your helping us develop and grow our IT'S MY STYL app, we’ve got these terrific Thank-You’s that we hope you’ll appreciate:
Risks and challenges
IT’S MY STYL is our ‘baby’ and it’s been our lives for the past two years!
We’ve got some really great developers working with us and we want you to know that this app comes from our heart and soul.
OK… its not perfect yet. There are a lot more features we look to add... we want to grow our community of wonderful users... we plan to add more online retail... and, we listen to our users for what tools they want to have. Because we know you can never stop growing and getting better.
With your help, we can take IT’S MY STYL to a new level.
The only risk we can imagine would be your collecting your rewards… So, we promise, if we are successful in this Kickstarter campaign, we’ll be thrilled to get them on their way to you in short order.
A Swede never makes a promise they won't keep.Learn about accountability on Kickstarter
- (38 days)