About this project
Keep your assets covered with Mi Ola bikinis.
When was your last wardrobe malfunction?
"Almost every day." responded Maya Gabiera - a professional big wave surfer - when Transworld Surf interviewed her in 2010. Swimsuit slippage is a real distraction for female surfers who have to worry about their suit while they are dropping in on a wave. And most women, surfers or not, have experienced a moment on the beach when you're showing more than you'd intended.
Let's face it. We all want to look healthy and sexy on the beach without worrying about whether our assets are covered. That's why we created Mi Ola - the best bikinis for surfing. They are also great suits for frolicking on the beach with your boyfriend, your kids, or just looking amazing without inadvertent exposure.
Mi Ola has designed a collection of great looking, high performance, quality bikinis that hug your body while you're on the beach or in the waves. These are not only for surfers, as it's become clear this is an issue for every woman who wants to look great and wants to choose who/when/if she'll flash someone.
All bikinis have been wave-tested for "stickability," colorfastness, fit and whether they look great. We've rejected many styles, keeping only those that work.
Mi Ola is made in the USA of domestic fabric. When we are marketing and packaging our clothing, we try to reduce waste by using labeling and packaging that is either easily biodegradable OR re-purposed.
Mi Ola was created by Helena Fogarty, an avid surfer who couldn't find a cute bikini that would stay on while she's getting tubed. She has 15 years experience working in fashion in NYC for brands including Chanel, Ferragamo, Zac Posen, Bloomingdale's, Harper's Bazaar and others. She also has an MBA in finance, accounting and entrepreneurship from NYU STERN.
Helena learned how to surf in 2006, and it changed her life. In 2009, she packed up and moved to Costa Rica to surf. She's now coming back to NYC in order to make Mi Ola happen and make it successful.
The goal is for Mi Ola to become a premium surf-wear brand - including high quality, great fitting clothing - everything you need when you're packing for your next surf safari or resort vacation.
Right now, we are seeking funding to get to market and sell our collection so that it's available to purchase in stores. If we reach our goal, your donation will allow us to attend the Miami Swim Show in July, where the majority of swim retailers purchase their merchandise.
We really appreciate your donation. Rest assured you've funded a responsible company -one that is run by an industry vet with business chops who's also a surfing freak.
How does Kickstarter work?
If you decide to help fund Mi Ola, you will only be charged for your donation if we meet our goal. If we exceed our goal, we will use the money to fund promotion and manufacturing of MI Ola.
Every donation counts so please help... Here's how the accounting works... Kickstarter and Amazon take 10% of the money in transaction fees. Each reward costs to give you something that we hope you'll treasure, and we're shipping the rewards to you for free. When we reach our goal, we are aiming to walk away with at least 2/3 of the money you donate, to fund our trade show and photo shoot.
Without your funding? We'll seek other sources, including small business loans, but may not be able to make Mi Ola a reality.
Surfer Girls in front of Perfect Tamarindo Wave - photo by Rafa Sandoval. We feel this photo represents Mi Ola well. And we're lucky enough to know the photographer, Rafa Sandoval. If you've ever visited Tamarindo, chances are you've met Rafa. He's one of the nicest people I know and a very talented photographer. Get this for your wall and always have a reminder of Costa Rica and tropical surf.
La Casita Wave
Another great photo shot by Rafa Sandoval. This is what you'll see when you come down to Costa Rica to surf.
Mi Ola X Back Bikini
This is our original style X Back Bikini and Double String bottom. Made in the US of premium SPF 50 fabric, this bikini will stay on while you're surfing, playing volleyball, or just looking fabulous while you relax on the beach. The top crosses in the back and then ties. The bottoms are moderate coverage with a ruching in the center.
Sorry for the informal photos. They are courtesy of my iphone, while I'm planning our real photo shoot.
Mi Ola Reversible Wrap Top Bikini
Pictured below is our Reversible Wrap Top in Poppy/Light Orange, shown with a double string bottom - in Poppy and in Light Orange. Made in the US of premium SPF 50 fabric, this bikini will stay on while you're surfing, playing volleyball, or just looking fabulous while you relax on the beach. The top wraps in front and ties in the back. You can wear it with the Poppy on the outside or the Light Orange. The bottoms are moderate coverage with a ruching in the center.
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