Gilt : Luxury female magazine and new concept of marketplace
An all-female magazine dedicated to luxury and covering many sectors. A new opportunity for fashion and interior designers.
It has been several years since I launched the first edition of Gilt Magazine.
Fortunately we are expanding today but we need your help. Several years ago, working for a digital communication agency, I saw the possibility of making a change in my career and starting the adventure with an exclusively mine project. Gilt Magazine was born from the desire to change the luxury magazines market and to propose contents that are closely linked to the female world.
Gilt is a reality that connects mainly the female world to luxury, but also incorporates areas of cinema, luxury travel and offers advice from influencers from around the world. Women have always been pushed into the background in this sector, and Gilt proposes a revaluation of the female luxury sector through content exclusively designed for them! We know that women needs are very different from those of men.
Gilt embraces more sectors of luxury, from fashion, to the interior to end in cinema and luxury travel.
But Gilt is not just a magazine, it is a community of people interested in learning about the latest fashion and luxury trends and allows new designers to emerge thanks to an innovative marketplace that enhances the products of young interior designers and fashion designers. There are many interactive and engagement-creating parts within the publishing project, but surely the most interesting evolution we have thought about and that we want to bring to the market is this: a very powerful sales channel for some specific figures related to the world of fashion and interior design and product design, two sectors that Gilt particularly cares about.
The strength of Gilt is also the knowledge of the luxury and fashion sector that allowed us, despite our limited financial resources, to interview national and international figures, such as Claudia Gerini (Italian actress), to establish partnerships with important brands like Salvatore Ferragamo, Prada.
Have you ever thought how many difficulties can arise when starting your own business in the luxury sector?
The ruthless competition, the copy of ideas and an absurd effort to avoid collapsing immediately. Gilt marketplace solves this problem by creating a network that with its marketing helps young designers to bring out their ideas, but above all, through a selection, allows potential customers to choose between unique products on the market, high quality and of contained price.
Your help for us is precious. Donating even a few dollars will allow us to see our idea implement more and more until we reach what we have thought in the launch phase, ie a service accessible for free and a truly innovative marketplace!
For all the backers, based on the amount donated, we offer customizable and trendy products.
Risks and challenges
What are the risks of the market?
There is a possibility that our magazines will not be sold due to low demand. To reduce this risk we already have a partnership with a commercial and advertising agency that will help to place our fantastic magazines to our customers.
What is the innovation of the marketplace?
Currently, there are no marketplaces dedicated to luxury and young designers. We will offer a totally new service that will eliminate all the problems of start-up of these products (which are really many!)
- (45 days)