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Innovating News Reporting in Protests.
206 backers pledged $32,136 to help bring this project to life.

About

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Protestify Is Now Live! www.weprotestify.com

Problem and Solution

Protestify frees journalists from the manual and uncertain process of finding breaking news through social media by organizing and curating public protest news. Our offer is microstock and data visualization. 

With a strong built in viral element, our focus is on connecting those on the street with those in the newsroom. When a “citizen journalist” snaps a picture or a video during a protest, they will hashtag #protestify on Twitter and it will be then be sent straight to us. We reply with a link back to them with a copyright agreement. If a news agency buys their content, they will be compensated and recognized as a “citizen journalist.” 

Our goal is to map the entire social media space for protest news, which will bring awareness to truly amazing data visualizations that news agencies can integrate into their stories. Data visualization is a type of communication that uses schematic forms such as graphs and charts to relay vital information to the public. For example, newsrooms can purchase a data visualization on the life of visual uploads for one protest hashtag over a few months time span, along with the raw data to back it up. 

We now have 18 million visuals of protests posted on social media stored in our database, which our system automatically tracks and displays. When we started this Kickstarter it was upwards of 13 million. This number is increasing at a rate of more than 42 thousand visual uploads per day and 1.25 million per month. With this protest data, we now offer supreme data and an innovative way of viewing news content. You can purchase a trial through our kickstarter today!

Ultimately, PROTESTIFY empowers individuals to use pictures and videos to tell personalized stories. By aggregating and illustrating these stories, PROTESTIFY aims to offer unbiased and objective accounts of protests while providing greater and global context to movements around the world.  We also want to contextualize local protests, especially where journalists cannot reach and therefore report on.  In the words of a journalist; "PROTESTIFY will serve as the platform that Twitter has not been for journalists and citizen-journalists."  

PROTESTIFY will give you visuals where you can see people all over the world campaigning for a better social, economic, and political future. We are looking for your support to keep us innovating and developing and to ultimately turn this site into a marketplace. Your contributions will turn the front page into the most viral real-time content. The top banner will contain the latest photos and videos from protests around the globe. Ultimately, we will get your breaking news images to the newsroom in less than 5 minutes, with editorial rights. 

We have been working on PROTESTIFY for the past two years at Columbia University. We are now based out of Columbia's Startup Lab and finished with Columbia’s Innovation and Entrepreneurship Program. Diving into policy, business, activism, data visualization and high technology, we have now made PROTESTIFY a reality. We have taken our passion for free press, youth unemployment, social movements and the future of visualization to drive us to revolutionize citizen journalism. Our team works diligently, making use of all available resources to make this happen for those who are filming under chaotic conditions and dire time constraints and are desperate to share their news content. Our generation is a visual generation that is eager to keep up with current affairs. 

For Purchase! 3 Iconic Signed Photographs by Award Winning New York Times Photojournalists
For Purchase! 3 Iconic Signed Photographs by Award Winning New York Times Photojournalists
Spanish "Mockup "comparte las noticias" #Tshirt. Comes in Arabic and English "share the news"
Spanish "Mockup "comparte las noticias" #Tshirt. Comes in Arabic and English "share the news"
Iconic Haitian Photo From New York Times Award Winning Photojournalists M. Kamber
Iconic Haitian Photo From New York Times Award Winning Photojournalists M. Kamber
Check out our site!
Check out our site!
                                     
(6) BooneArtLife Paintings LivePainted at our Launch Party
(6) BooneArtLife Paintings LivePainted at our Launch Party
Award Winning New York Times Photojournalist, M. Kamber's Vintage "ACT UP"
Award Winning New York Times Photojournalist, M. Kamber's Vintage "ACT UP"
                         
BooneArtlife Live Painting 6 Incredibly Synced Paintings for You!
BooneArtlife Live Painting 6 Incredibly Synced Paintings for You!
Christina, Founder, Demo'ing
Christina, Founder, Demo'ing
                           
CTO Pooleery in front of  Data Visualization model, with Blender CFO
CTO Pooleery in front of Data Visualization model, with Blender CFO
A shot from our branding video
A shot from our branding video
Protestify Discrete Tote Bag
Protestify Discrete Tote Bag
Protestify Tote Bag, Available for Backers!
Protestify Tote Bag, Available for Backers!
Please Contribute! #PROTESTIFY
Please Contribute! #PROTESTIFY

Risks and challenges

Creating a new value proposition in the field of news inherently has some risks and challenges. Our aim is to amplify the voices of protesters through visuals, a large portion of whom are unemployed youth all around the world, risking their lives (and phones) for social justice. When you're working to bring a concept to life, there are bound to be some hurdles that you'll have to overcome.

Thankfully we've had some great support along the way to help us make sure we are understanding our two markets ("citizen journalists", and news agencies), and are prepared for any startup mishaps. We are now in Columbia's Startup Lab in Wework Labs. Great advisors have coached us on international business strategy and the microstock industry. We have established our copyright agreements with a prominent Getty Images Lawyer, and were primped and prepped by the creme of Columbia's innovators and advisors in Columbia's Innovation and Entrepreneurship Program. There is no one better suited to take on this task than our CTO Manoj Pooleery. He has developed the ins & outs of innovating citizen journalism, with technology to ensure that this product is robust and real-time for our customers, news agencies and the concerned citizen. His plans to map and lead a team to develop a single subject news source through social media is an ambitious task. We have identified the challenges and are prepared to see this through with your support.

Our implementation team of three, with each over 15 years of experience in IT, has been helping us bootstrap as economically and efficiently as the tech world has ever seen for over 1 year. We've worked hard to get our technology, business plan and sales strategy in place. We've had hundreds of conversations with "citizen journalists" around the world and news agencies; field experience in Istanbul, the Middle East and North America; successful Kickstarter campaign runners and (fiercely) smart friends that have been our field researchers, pitch coaches, and videographers.

Our biggest challenge is spreading the word and getting enough backers to support us as we push this technology forward and keep our team going. We are very excited and ready to get through our beta and to our first sale. We want to get your view into the newsroom. Help us move forward! This money will go to turn our site into a marketplace, set up our payment section, with a verification piece built in, to share your news.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Live in NYC? We're Made in NYC. Come participate in our demo and launch party Nov 4th. Celebrate the future of #citizenjournalism. Because our Generation cares about more than Cat Videos. (RSVP here: http://www.meetup.com/Protestify-NYC/events/205610632/)

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    Pledge $1 or more About $1.00

    Live in Saint Louis? Come watch our demo and celebrate us joining Twitter in being another Social Media Revolution to come out of hurr. Who said social change and social media can't meet at 'the gateway to the west' #protestify #mikebrown. Attendees will receive a Ferguson T-Shirt with "#Don'tShoot" on the front and our logo on the back. (December Exact Date/Location TBD)

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    Pledge $5 or more About $5

    We'll tweet out our thanks to you, send us your twitter handle.

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    Pledge $10 or more About $10

    One day statistic spreadsheet of a protest hashtag depicting how many visuals were uploaded to our database, on your day of choice.

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  5. Select this reward

    Pledge $15 or more About $15

    Take a photo or video on Twitter or Vine about what you want to #protestify, send us the link, and we will premier it on www.weprotestify.com for a month. (#protestify appropriate visuals only!)

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    Pledge $20 or more About $20

    For our beloved protestifyers, we will print out a #yourcause #protestify poster for you.

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  7. Select this reward

    Pledge $25 or more About $25

    Are you a photojournalist? Or a super citizen journalist who is microstock accredited? Be the first to have us manage editorial rights on your visuals (photo and video) social media uploads. We will do our best to get your view into the newsroom.

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  8. Select this reward

    Pledge $30 or more About $30

    Get a Protestify T-shirt with our Logo from Chicago based brand ThreadmeUp. Unlike typical run of the mill giveaway tee shirts, Threadmeup uses plush material fit for the gerber baby. For International Shipping add $10

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  9. Select this reward

    Pledge $30 or more About $30

    Protestify T-shirt containing text 'Share The News' in English, Spanish, or Arabic. Take your "Pic" ;) from Chicago based brand ThreadmeUp. Unlike typical run of the mill giveaway tee shirts, Threadmeup uses plush material fit for the gerber baby. For International Shipping add $10

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    Pledge $30 or more About $30

    Protestify T-shirt containing text 'I come in peace' with an alien photo on the top right and the hashtag #protestify written on the back. from Chicago based brand ThreadmeUp. Unlike typical run of the mill giveaway tee shirts, Threadmeup uses plush material fit for the gerber baby. For International Shipping add $10

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    Pledge $30 or more About $30

    Protestify Tote bag with our protestify graffiti logo made by @Dikotomous. For International Shipping add $10

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    Pledge $40 or more About $40

    Protestify Tote bag with our discrete no word logo in any color logo you would like. For International Shipping add $10

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    Pledge $80 or more About $80

    Have you ever wanted to #protestify DRONES but don't know enough to give your input? Drone Expert @dmedin11 will dine you, chatting you all the way through dessert. This informative discussion can also take place over the web or phone. "They are expensive, lethal, and precise in their killing; at least they are designed to be." #protestify #pakistan #yemen #usa

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    Pledge $100 or more About $100

    Any of the above events, plus the chance to pitch to us your startup/cause. You will receive our undivided attention with Ivy League educated feedback for 10 minutes. We've been pitching successfully for 2 years globally. We can help you, and you will save a lot of money starting your company. Quick Consulting.

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    Pledge $200 or more About $200

    Is your digital media strategy waning? Get inside information. We will offer you 1 week of statistics for a specific protest hashtag, giving you access to new, hard to obtain information. (For News Agencies/General Interest). Get it before it's hot off the press!

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    Pledge $200 or more About $200

    Is your digital media strategy waning? Get inside information. We will offer you 1 week of statistics for a general news hashtag of your choice in any language. (we will input the hashtag in our system and track it for you) For example, we know your team wants to know how many uploads there are for #ISIS. (For News Agencies/General Interest)

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    Pledge $250 or more About $250

    Have your own website idea or a mom and pop shop you want to put online? Don't wait any longer. We'll help you get a domain name (url) and set up a webpage page for you!

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    Pledge $300 or more About $300

    You need innovation in the newsroom, and we are here to the rescue. We will depict the hashtag of your choice through a Data-visualization based on 1 week of statistics. (For News Agencies)

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    Pledge $300 or more About $300

    You need innovation in the newsroom, and we are here to the rescue. We will depict that hashtag through a Data visualization based on 1 week of statistics, focusing on general news hashtags. (For any general news hashtags in any language, we will input in our system and track it for you) (we will input your requested hashtags in our system and track it for you) Be one step ahead. We can give you your own company's stats: EX<#CNN, #NBC #SKYNEWS #AJ>

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    Pledge $450 or more About $450

    **2 for one** 1 week of statistics and a data visualization for 2 specific protest hashtags. (For News Agencies)

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    Pledge $450 or more About $450

    **2 for one** 1 week of statistics and data visualization comparing 2 specific news hashtag. (we will input your requested hashtags in our system and track for you) Show off to your boss. We can give you your own companies stats: EX<#CNN, #NBC #SKYNEWS #AJ>

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    Pledge $500 or more About $500

    Be one step ahead. We can give you your own companies' stats on #YourCompanyName or #YourCampaign for one to three months. You think social media's link to sales is elusive? According to The Wall Street Journal, for the first time in a decade, sales of Coca-Cola products have risen more than 2 percent ever since customers were encouraged to share photos with their personalized drinks using the hashtag "#shareacoke."

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  23. Select this reward

    Pledge $700 or more About $700

    We can't get you a superbowl ad for $700 but we can get you access to the front page of The Washington Post newspaper celebrating Obama's inauguration: "Obama Makes History." You may not have gotten the change you wanted, but we got the newspaper you did and were too busy to save.

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    Pledge $900 or more About $900

    BooneArtLife Live Painted at our Launch Party and graciously donated this to a lucky protestifyier. 6 paintings beautifully synced together, give happy and hopeful energy, and will impress anyone walking by.

    No shipping if in New York City.

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    Pledge $1,000 or more About $1,000

    Does your Art Collection Need a Global Touch? World Press Photo award winner and former NY Times photojournalist Michael Kamber offers a framed 11x14 print of haitians #protestify-ing USMarines titled "alle alle, go go" and "you kidnapped our president." Combined in this package are unlimited VIP invitations to our beta launch party. March, 8 2004 http://www.kamberphoto.com/2006/htmls/fsha0.html

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    Pledge $1,000 or more About $1,000

    Since it's birth in March 1987, ACT UP's non-violent direct action using vocal demonstrations and dramatic acts of civil disobedience, has been bringing attention to the crucial issues of the AIDS crisis. World Press Photo award winner and former NY Times photojournalist Michael Kamber offers you a framed 11x14 vintage print #protestify-ing #AIDS. Included in this package are unlimited VIP invitations to our beta launch party.

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    Pledge $1,500 or more About $1,500

    "A personal gift from Brian Hamill; one signed and framed limited edition fine art print (11x17) titled ""You are now Entering Free Derry.""
    Republican Youth run away at the firebombing of an empty building to #protestify the British Occupation of their streets. This photo was taken in Derry, February 1972 For NY Times Magazine, as a part of Hamill’s “Troubles” collection capturing moments in time of the Northern Ireland conflict. For private collection only, no resale rights, no publication rights, no republishing. This photo is the first print 1/25. http://www.brianhamill.com/?p=66 Also, unlimited VIP invitations to our beta launch party."

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    Pledge $1,500 or more About $1,500

    Time to have your 15 minutes of fame! In addition to our gratitude, you will be able to pick a photo of the cause of your choice with our founder, to tip to our friends in the newsroom, and unlimited VIP invitations to our beta launch party. Celebrate "citizen journalism.”

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    Pledge $1,500 or more About $1,500

    No time to travel? Want to see what's happening in the country you love or a country you have always dreamed of going to? Conquer Distance. Sponsor the social-media friendly Samsung camera, get 10 photos taken and sent to you wherever, as promised and supervised by our founder, a SIPA alumnus. Additionally, you will be given VIP status at our beta launch party. http://www.samsung.com/us/smartcamera/

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    Pledge $2,000 or more About $2,000

    Get involved with us for the day. Our team will share with you the recipe to our Secret Sauce, how we work and what makes us tick.The funds will go to keep our IT team coding in exchange for unlimited VIP invitations to our beta launch party and a couple G's worth of our best technical insight on the campaign/cause of your choice.

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    Pledge $10,000 About $10,000

    Love what we do? Place your company ad on our site for the first year! Keep your company fresh and alive, associating with the youth through our innovative and fast growing nyc startup, based out of Columbia Startup Lab.

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Funding period

- (30 days)