About this project
To support us, click "Back this Project" on the right, or click directly on any of the available rewards (like THE TAILOR).
Our video is pretty sweet! Well, just like everything else, we are going to share with you here... we couldn't have done it without the help of our friends. ARTFUL GENTLEMAN. is a real labor of love and we really do need your help right here and right now to take not just a step... but a LEAP forward. Together let's make San Francisco the American Savile Row and home of premium custom suiting and shirting...
You've got to be asking yourself... do we really know what we're doing?
We've rolled up our sleeves and have been at this for two years. We've gotten our hands dirty. We've made smart decisions. We've learned quickly and adjusted even quicker than that. We have partnered with the best mills in the business. We have been classically trained by traditional Hong Kong tailors and sewers who have over 70 years of family experience... and with all of this we have launched three premium StyleBooks and custom lines.
We've come a long way in just a two years.... In September of 2012, we launched our first runway collection and expanded our offering to include custom suiting and shirting for all lifestyles --- making ARTFUL GENTLEMAN. a company that provides custom bespoke clothing for the masculine, the feminine, and the androgynous. We have shared the limelight with the likes of notable innovators in menswear and accessories like BONOBOS, FSC / Freeman's Sporting Goods, and Warby Parker. See just a few of the many who have been talking about us recently!
Over the past two years we have participated in San Francisco Fashion Week 2012, SNOW 2013, and Jake was recently accepted into Fashion Incubator San Francisco! To read more about what is being said about us, check out the Looks Who's Talking section at the bottom of our website. Below are just a few of the many publications that have already featured Artful Gentleman.
Here's our story.
Imagine an amazingly curated assortment of fabrics that you would usually have to travel far and wide for... available both in-person and online... convenient, no? Imagine being able to create your own custom ARTFUL GENTLEMAN. creation with simplicity and ease along with the knowledge that it is being made by someone who knows you, who has taken the time to know your style and work with you.
We have been building ARTFUL GENTLEMAN. for two years and that's not a long time when you think about it. AG was born out of circumstance when one of our co-founders quit a job that was simply not a good fit for him and took a vacation in Hong Kong and went through the real process of getting a custom suit made. When he came back to the states he found himself frustrated with existing retail options... the fact that anything off the rack involves some sort of sacrifice... sacrifice quality, sacrifice comfort, sacrifice fit, sacrifice style... and if you want to find it made locally... well, let's not dream the impossible dream. But wait, maybe we could. Maybe we SHOULD!
So the guy who grew up in a trailer park with no traditional fashion training partnered up with the most unlikely of friends from business school and they set out on the path to create the custom shirts and suits we love and sell them at a price that makes sense without sacrificing anything.
Here's how we're doing it...Crowd-funding, yes. But where "we" is really "me."
Fashion brands guess what their customers want. Or better yet, they simply tell you. Not at ARTFUL GENTLEMAN. How are we bucking tradition? Well, we aren't a fashion brand, we are a STYLE HOUSE. We work with each client (and in this case backer) to design a complete shirt or suit from our premium limited edition fabrics sourced from all over the world. We bring the best to you. We design the best with you. And you have the ultimate word in what gets made.
In a world where fashion is "me too," ARTFUL GENTLEMAN. does style and style is all about you. So we simply help you do, well, you better. We seek to empower people. To take each and every individual's style to a new level - to that of a true gentleman or gentlewoman. to empower each individual to embark on a life of fulfilling projects, lasting experiences, and adventure.
Premium suiting and shirting for men and women handcrafted in San Francisco.
For the last two years, we have been working diligently on ARTFUL GENTLEMAN. We have been manufacturing like crazy, participating in several large San Francisco fashion events, such as SFFW 2012 and SNOW 2013, and are currently involved in the San Francisco Macy's Fashion Incubator program!
We have taken a simple concept and designed an entire style company around the idea that people want quality, comfort, fit and style without having to sacrifice a single element... and they want it made here in the U.S. by people who take the time to get to know them and their style. At ARTFUL GENTLEMAN. each product is created by you and made by us and that is what makes all the difference.
We are creating a totally new approach to custom clothing and style in San Francisco. We need your support. The time is now. Here’s why…
Our mandate is to be a key player and a leader in revitalizing the apparel industry and to bring craftsmanship back to San Francisco and our country. Let us help the city to rise to be the fashion and style capitol it used to be, employ skilled displaced people and bring in local quality suiting. San Francisco is a city that invokes style in terms of food, spirits, furniture, writing, music, art, and over all life style. It is a city filled with artisan experiences and expressions. Here at Artful Gentleman that is what we do, we curate style, specifically for you and we want you to be able to see the whole process through; beginning to end.
The McRoskey Mattress Co. of San Francisco, CA has offered us the use of their factory space and their machinery for us to use and to bring our craftsmanship here to San Francisco, CA. Brought right here locally to be trained by us and to bring new jobs to San Francisco; most notably offering employment to a particular type of artisan that most clothing and apparel businesses have no interest in. We need skill and attention to detail and that ability that comes with the experience and dedication of someone who appreciates and has apprenticed in this craft.
We have this opportunity NOW. We only have a small window of time before this space and the full set of machinery is no longer available to us. This is why we need your help and this is why we need it now.
Awesome, right? Now here's how you can be a part of it...
Supporting us is easy... just click "Back This Project" or select one of the reward levels to the right.
These rewards look like they’re custom…..That can’t be?
It is and they are. Even for the small rewards we want to recognize those that have backed our campaign. Because of this we put our attention to detail even in to the smallest of the rewards. For the larger rewards, such as the custom shirts or suit, we will be contacting the backers directly with instructions of how to customize your product. We will have you fill out a sheet with YOUR measurements and any details about your product that we need from YOU. This is why there are not any pre-listed sizes next to the rewards. Truly Custom - Truly Yours.
The simple things can mean a lot. In starting this business, we have learned that there is a lot of power in LUCK. Luck and hard work. Well, we can't pass on hard work as a "thank you," but we can pass on a little "luck." Get one of our signature ARTFUL GENTLEMAN. "luck" bracelets, make a wish, tie it around your wrist and wait. The waiting is the important part... because one day when that bracelet wears away and falls off... that wish will come true.... or at least in our case it always does.
We are making limited edition suits and shirts for our Kickstarter backers. Why? Because we make damn good suits and shirts and we want to put one on you! Exclusive for our Kickstarter campaign, we have set aside a number of exclusive Italian Cottons for our FOUR shirting rewards. It's now or never... let's not make it never, shall we?
JUST RELEASED: JH Williams III Limited Edition Artist Original Backer Reward
What are the next steps?
When we've raised $30K, we can make the move we need to secure our factory space and buy the additional machines we need so that all our garments are handcrafted right here in San Francisco. We’ll also work to complete our website and bring our style to the online world.
At $50K, we will be able to grow our workforce and hire displaced and aging workers that other companies have tossed aside not valuing them for their skill set as true craftsman and artisans.
At $75K, we will be able to expand our in-person presence to include three additional major US cities, bringing ARTFUL GENTLEMAN. even closer to you.
We are all about detail and high quality craftsmanship and we want the opportunity to do it right here in our own backyard. This is the time, right now, to be a part of taking that step forward with us.
OUR COMMITMENT TO YOU
Fashion comes and goes. It's about trends and fortunately trends don’t interest us. It is style that is the labor of love for us because style is as much about the individual as it is about the collective. So call us self-absorbed if you like, but we want to make clothes without sacrifice. It is part of our style DNA for this company we have built and nothing will change that. ARTFUL GENTLEMAN., and all that we are, exists because we don't believe we have to sacrifice our passion or our commitment to quality to get what we want.
The FOUR pillars of our style house.
QUALITY: We're using the best boutique fabrics from the finest mills in world -- almost all of them from Italy. Our fabrics are all limited run batches allowing us to make no more than 200 suits on average out of any fabric we carry. Our super premium wool/cashmere fabrics are on average 40% more refined than any you will find off the rack at your local retail store or even available through online made-to-measure suiting companies. We want to make the best suits and shirts and we know the only way that is possible is by using the absolute best fabrics out there. Bottom line, we know you can't turn SPAM into Filet Mignon. You want to make the best, then you must start from the best base materials.
COMFORT: We address a simple problem – nothing off the rack is ever perfect. Each individual is unique to the millimeter and, because of this, comfort is the number one thing fine clothing and goods tend to miss. With key attention to individual likes and needs, each of our products is produced to match the preferences of each of our clients - fostering ease and the overall good feelings that come along with being completely at home in one of our 100% hand tailored products.
FIT: At ARTFUL GENTLEMAN. we help you understand there is a big difference between fitted, fit, and doesn't fit. We work with you to properly identify what elements are the most wearable for your body type and for your needs. Never too loose, never too tight, we make sure that everything is just right by adapting the clothing to fit your day to day needs and not the other way around.
STYLE: This is all about the finishing details. There are literally thousands of little ways designers and brands can cut corners. We don't. We keep it authentic and make sure everything is custom to us and to you. How can we be so sure? Because we wouldn't make you anything we wouldn't wear ourselves. We have standards... very high standards... and so, by default, do you.
You'll appreciate the subtle details that go into each and every ARTFUL GENTLEMAN. creation. We have pulled together a "highlight real" of images here... and this is just the beginning... from buttons to stitching, fabrics to monograms, tags to so much more... you'd be amazing by just how "custom" custom clothing is.
So many custom details... so little time... and this ain't even half of 'em!
Some of these features and details are bold and in your face... some are subtle and might not pop out when you first glance and any ARTFUL GENTLEMAN. creation... that's all depends upon the individual creator. A story authored by clients, or in this case backers, just like you.
So, we've got you hooked. Now you are wondering if there is anything else you can do to help?
Why yes there is. After you support us, please help us spread the word. Crowdsourcing like this only works when you draw a crowd. Please help us spread the word. Email, Facebook, Twitter are all our friends... and so are you! We can be found on Facebook, Twitter, and at our very own homepage.
We also want you to dig in deeper. Take a look at our STYLE BOOKS located on the website or, if you’re local in San Francisco, click the BOOK IT link on the website to set up your very own style session!
Got more questions? Don't hesitate to reach out to us at firstname.lastname@example.org.
RANDOM THINGS YOU MIGHT WANT TO KNOW...
Your video is awesome. Who did that for you?
A good friend of the Jake's, Warren DiFranco of ModaCine Films took on this project as a favor, really. It has been a labor of love. He's amazing and passionate and cares. Check him out at www.modacine.com. And work with him if you can... you won't regret it.
Your photography is amazing. Who do you work with?
She goes by the name of Kelly Puleio. She basically takes your breathe away. Just when you think you couldn't take it up another level... she does. Need an amazing photographer and collaborator? You should hire her... for everything... seriously. Check her out at www.kellypuleio.com
Risks and challenges
This isn't our first time at the county fair, so to speak. We have been living through a variety of different production cycles and design runs over the last two years outlining the one that we know is the best to maintain our commitment to our core beliefs and to our clients. We have worked with all of our strategic partners to refine our relationships. We know that there are many opportunities for "snags" (pardon the pun), and we are keeping our eyes open and on high alert.
Still, we know that our experience to date and the support of our friends, family and mentors doesn't magically eliminate all the risks going forward.
Bottom line, timing is the biggest risk. In the best-case scenario, we have the fabrics and materials, we have skill and craftsmanship lined up, and we have the space ready to run within one month of when this Kickstarter closes.
From there, we can begin turning around each and every new Kickstarter creation... as well as the creations that don't come from Kickstarter... in our new home in San Francisco in as little as four weeks.
It is a challenging cycle, but we are primed and ready to move forward... with a little help from our friends. But all of this counts on us getting this backing and taking advantage of this gracious offer of space and machinery before it is too late. The clock is, without a doubt, ticking.Learn about accountability on Kickstarter
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