Download the Herman's Hands Second Line presentation here: https://goo.gl/5bTNjb
Herman's Hands is a Mental Health Awareness and Suicide Prevention Clothing Brand/ Not-for-Profit Organisation.
My name is Brendan McDonnell.
On November 17th of 2007, my dad took his own life.
I found his body.
I was 15.
Herman was his nickname.
My dad was was a very strong, intelligent and influential man but he suffered from mental illness. No one is immune.
"If a man like Herman or Brendan can suffer, then I can too".
This statement is at the heart of Herman's Hands.
My dad left behind a suicide letter personally addressed to me. In it he told me that he didn't want to expose me to the 'doom and gloom' that had taken over his life so he ended it.
In 2015 I made a choice to do all I can to help stop this doom and gloom from reaching others. I started by sharing my life and experiences in great detail on a blog, www.brendanmcdonnell.com, then in June of 2016, I launched Herman's Hands www.hermanshands.com
The mission is to Create Dialogue and Inspire Change.
By using clothing as a vehicle for spreading awareness I have already created loads of dialogue and inspired change in many people's lives.
Through the exposure of mine and my father's vulnerabilities I have helped a lot of those who are suffering in silence to feel a little less alone.
I've only made one very small line so far but it's reach is immeasurable.
More and more people are asking the question, "Who is Herman?" People are getting to know my dad and I and in turn awareness is being spread.
The Herman's Hands Second Line is going a step further.
Over the past year I've designed a line of products featuring artwork that more literally and directly provokes thought. Every single design choice I've made for this artwork is connected to Herman.
This ain't just shirts with pictures on them. First and foremost, the product has to be appealing. It needs to align with current trends. People need to actually want to wear the gear because it looks good! It's streetwear for a cause.
Download link for full concept breakdown of each design: https://goo.gl/5bTNjb
I need $20,000 to manufacture the Herman’s Hands Second Line.
With money from product sales I will begin developing a program or talk series to share mine and my dad’s stories even further and help more of those who are suffering in silence feel a little less alone.
Herman's Hands Anti-Suicide Association of Australia Inc.
Loosen the Noose
I Choose Life (in collaboration with @tommydoom)
Hard Heads & Heavy Hearts
Provided I can raise the funds, The Herman's Hands Second Line will launch mid-March, 2018.
I want to communicate why this line needs to come into reality. Why this line needs to exist. Why I need twenty thousand dollars...
The potential for dialogue that Herman's Hands creates is huge.
Dialogue that could change a life.
Too many young men are suffering in silence. 8 people take their own lives a day in Australia. Too many do not seek out the services available to them for help.
I am not saying that Herman's Hands is the answer. But it is something. It could be the 'something' that stops the doom and gloom that reached my family from reaching others.
Three little words, "Who is Herman?"
Let Herman's Hands start the conversation for you.
You literally never know who that conversation might help feel a little less alone!
Let's change the face of Mental Health in Australia.
Please dig deep into you pockets and help me continue my mission.
Create Dialogue - Inspire Change.
Risks and challenges
If I can't raise $20,000 I wont be able to manufacture the line. This will mean a delay. A delay means the Second Line will go back to the drawing board. It also means that the dialogue that the line could have created wont exist.
In this case I will not give up. I will try to have at least some of the line manufactured.
I have a good group of people around me and I'm ready for the next stage of this thing!Learn about accountability on Kickstarter
- (30 days)