Hello! My name is Naomi Romero and I am a character designer and illustrator. I have worked for Nickelodeon, Nick Jr, Illumination, Facebook, Spin Master, and more, as well as curating a gallery at the famous "Gallery Nucleus". When I am not working, I enjoy creating my own characters and sharing them online.
As someone who deals with anxiety all my life, I decided to create Anxiety Fox in order to help me cope with this disorder and help connect a cute face to it. It makes dealing with it easier for me. After sharing this character online, I quickly realized that I was not alone with anxiety and was touched by all the stories of how Anxiety Fox helped others. The character was introduced a few years ago as a "It Will Be Okay" enamel pin, which sold 1000s of copies.
After pondering, I decided to create a plush Kickstarter for the character, nervous if this plush would be received well... And to my surprise, the campaign raised $55,000 in 2017! I was absolutely touched by this, and so grateful this character has resonated with so many people.
Since that campaign, I have created more pins and stickers that were all received with open arms. After giving it some thought, I have decided to release a new Anxiety Fox to the merchandise collection.
Now, I introduce to you... The ultra cuddly jumbo Anxiety Fox plush!
The new Anxiety Fox plush is 12 inches long without the tail (which is a super fluffy and soft). The face is professionally embroidered. What makes this plush so special is that it is made out of a unique "stretchy minky" fabric, which originated in Japan. It is MUCH softer than regular minky fabric and is ultra stretchy. This plush is PERFECT for cuddling after a hard day. The size is just right to travel with, not too big or too small for any adventure where you need an extra friend.
- Stretchy and soft minky fabric. This isn't normal minky! This special minky has a four way stretch and is so much softer.
- Embroidered face
- Fluffy tail. It can curl around the body!
- 12 inches (not included tail)
- Loosely stuffed for maximum cuddling
- Professionally made
- Safety tested
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Plush toy production is always an expensive project so I wanted to break down the costs of this campaign for you all. As you can see, this is rather pricey! In order to make this plush a reality, we need your support! Plush costs include production, freight costs to from the factory to my fulfillment center, and customer shipping. Backer rewards include fulfillment costs.
Please take a lot at the rewards below to see what tier is best for you.
Enamel Pin Design!
ADD ON SHOP
Please read them carefully to learn how to add additional items to your pledge.
- 1) Press the 'Manage Your Pledge' button above. If you have not pledged yet, it will say, 'Back This Project'.
- 2) Increase your pledge in the 'Pledge Amount' box by the total of the Add-Ons you want to add. Make sure you don't change your original pledge! For example, if you originally pledged for the Plush + Pin set and are a US backer, your pledge will be $42 + shipping ($57). If you want to add another plush, that will be an additional $33 (see add-on price list below). That means you will be pledging $90.
- 3) Once the Anxiety Fox campaign is over, you will receive a survey to verify which add-ons you have added to your order.
PRICE LIST: (all prices include additional shipping costs)
- Enamel Pin - $12
- Large Plush Toy - $35
- Mini Plush Toy - $17
In the event that we surpass our goal, I have a few exciting stretch goals that we can all try to reach. Here are just a few, with other stretch goals being revealed once we get close to achieving them.
Please excuse the factory photos! As you can see, the mini plush is adorably tiny and would love to join the larger plush!
To ensure speedy delivery, all rewards will be shipped by the fine folks at White Squirrel! I have been working with this company for quite some time now and they have proven to be extremely reliable and friendly. I trust my online shop to them and I am very pleased at how speedy they complete all orders. They have experience fulfilling large campaigns for creators and have raving reviews from many artists. Rest assured that your rewards will be handled with care and speed through White Squirrel! You can learn all about them at:
Thank you for taking the time to read my story. Any support for this campaign helps a million, which includes pledging or sharing. I am so touched by all the stories and photos about Anxiety Fox from people all over the world. Having my work resonate with so many is the best thing an artist can ask for. I hope we can all make this ultra cuddly jumbo Anxiety Fox plush a reality.
Risks and challenges
I have created and managed four successful plush campaigns and learned how to improve each one.The factories I am using are ones that I have used before and are very reliable and prompt, so we won't have to worry about any factories suddenly disappearing. This factory is responsible for creating my adorable Akita Inu plush toys and I have nothing but amazing things to say about them! To account for any unforeseeable delays, I have added a few months to the completion time. All rewards will be fulfilled by White Squirrel to ensure speedy fulfillment. In the event of any delay, I will keep all backers informed through Kickstarter updates. Estimate arrival is JUNE, 2019.Learn about accountability on Kickstarter
- (25 days)