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$8,970 pledged of $30,000 goal
By Eric Eberhardt
$8,970 pledged of $30,000 goal

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Onwards & Upwards (and always twirling, twirling, twirling...)

Well despite my best efforts and the invaluable assistance of the awesome people at Kickstarter & SoundCloud, it looks like the Kickstarter project is most likely going to come up quite a bit short of its funding target. Needless to say, this is a tiny bit disappointing, but actually the entire process of preparing and running the campaign has been a really great opportunity for me to do a lot of learning and thinking about what's next for the site, in the months & years to come.

By setting the fundraising goal relatively high, I was hoping to be able to make the next step in the development of a really major one, by "kickstarting" the creation of a mobile app that offered some exciting new tools for sharing & collaboration among members of the community, better promotion & discovery opportunities for learning about all the artists featured on the site and a bunch of other stuff that went beyond just replicating the functionality of the website. Since the Kickstarter model is "all or nothing", I wanted people to feel confident that if the funding was successful that the resulting project would get done in a timely fashion *and* would be something really new and special.

However, as I've thought about this more and more, I've come to realize a few things. First, the site is only a year old, and there are still lots of people out there who haven't heard about it at *all* yet. Second, what really makes unique (and amazing, IMHO...) is the relationship between listeners and musicians (and  of course all the men & women of law enforcement whose lives we get a chance to peer into by listening to the site.

With all that in mind, I've decided that the best thing to do in the next few months is not necessarily to shoot off in any totally new directions (as exciting as that might be...) but instead to really focus on the site's existing strengths and work on making them even stronger! To that end I'm planning to continue adding new artists to the site, and finding better ways for listeners to learn more about the ones they really like, and also moving forward with producing some of the most popular Kickstarter rewards, since it seems like everyone is excited about showing their support for, regardless of whether or not an app gets produced in the next few months! So stay tuned to the site for more details on stickers, shirts, and compilation albums in the next few weeks and if there's any other URL2LA gear you'd like to see, then please let me know.

And finally, I just wanted to say "THANKS!" one more time to all the people who have pledged to the Kickstarter campaign, contributed your music to the site, told your friends about the project, posted on Facebook, Twitter, blogs & everything else, because it's been truly inspirational to see how many people the project has resonated with so strongly that they've gone out of their way to get in touch, ask how they can help, suggest new features & music for the site or even just write to say "Wow, this is weird and I *like* it!" =)

(BTW, if you've written in the last week or two and I haven't gotten back to you yet, please accept my apologies, but I've been juggling a lot of stuff with both this project and several other things, so it's been just a little hectic. But rest assured that your emails and SoundCloud submissions are all neatly queued up and awaiting my next available bit of free time!)

So aaaanyway, communication overload notwithstanding, I really want to make sure that I can keep in touch with as many of you as possible, and if you feel the same way, please take a moment to do any (or all!) of the following:

And as always... just keep listening!!

Stickers, Interviews & Thanks!

Hey everybody! It's been a fantastic couple of weeks for & I'm mainly just writing to say thanks to everyone who's pledged to the project so far. It's very rewarding to see the project finding a new audience in Atlanta, Baltimore, Portland and all the other new cities and even with listeners from all over the world! Just this morning I spoke with Anders Kjærulff for a segment he's producing on the Danish radio station Radio24syv & yesterday a piece on was broadcast on The Mobius on WREK in Atlanta. It was an honor to be featured on the Kickstarter blog & newsletter, and the response from the SoundCloud community has been really great as well. For those who haven't had a chance to hear it I wanted to share this short recording I put together to introduce the site to new listeners on SoundCloud:

It's kind of similar to what I spoke about in the Kickstarter video, but I also went into a bit more detail about some of my plans for the iPhone app and other new features I'm planning to add to the site, so please take a look & let me know what you think.

Secondly, I'm attaching an initial draft of the sticker reward that's included with most of the different pledge tiers, so I'd appreciate any feedback on that as well. I wanted to keep the design for this sticker very minimal & somewhat mysterious, so I thought the "Country Code" oval that you often see on cars and luggage lended itself nicely to these goals. I've also done some paper prototypes & can confirm it looks pretty cool on laptops as well...

Anyway, thanks once again for all your support so far. There's still a loooong way to go before the project reaches it's funding goal though, so if you haven't had a chance to share a link to the site or the Kickstarter project with your friends & family yet, I would definitely appreciate any support you can offer in that way. There are some handy Tweet & Facebook "Like" buttons on both the site & the Kickstarter page, so feel free to use those, write your own little blurb about it or even just email the link to a couple of friends. And of course, keep the new music submissions and other suggestions about the site coming! I'm buried under a mountain of emails these days, but in a *good* way & I'm always very glad to hear from listeners.

Cheers & stay tuned for more soon!

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