My beer partner and I are knee deep in the process of establishing our craft beer brand in Massachusetts. We have waded through the murky waters of obtaining permission from the federal government and have reached a point where we are ready to complete our permit application on the state level.
We are raising funds as seed money to complete the startup process and to contract our first commercial batch.
We developed a strategy to enter the market on a small scale by developing relationships with local contract breweries that will allow us to scale in-step with demand for our product. The advantage of contract brewing is that it gives a brand the opportunity to scale up production without investing in hard assets from the outset. With this strategy, we recognize that our growth potential is directly impacted by the popularity of our product. It is with this in mind that we intend to differentiate ourselves from the competition through the production of the highest quality recipes for robust and extraordinary craft beer.
To that end, we have been working closely with local brewers and hop-heads to refine our home grown recipes. We are going to market with a rotation of four styles with our flagship being a hoppy red called WeyLey. Detailed descriptions are available on our website... www.anonbrew.com.
Through existing networks and cold selling, we have already initiated contact with several restaurants and retailers throughout the north and south shore of MA.
Our goal is to develop our reputation and customer loyalty throughout the initial contracting phase that will provide us with the leverage needed to finance our brewery and tap room.
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Risks and challenges
- Potential Delay in Permit Processing.
While we have worked hard to stick to our initial timeline, we have found that in certain circumstances we are at the mercy of the bureaucratic process. It is because of this that any dates for the receipt of investment incentives is estimated.
- Explosion of competition among craft breweries.
Throughout our research we have shared stories with a few local breweries. They consider this spike in craft breweries a part of a larger renaissance within the brewing industry. Federal and state guidelines have reformed to allow for the steady growth of the market share. With this growth, the demand is yet to suffer despite the boom in breweries.
Even with the ever increasing amount of competition for tap and shelf space, we are confident that our recipes will be transcendent. We are dedicated to providing discerning beer drinkers with the highest quality robust crafts. We are continuously developing our recipes by painstakingly perfecting the balance of ingredients based on thoughtful feedback from industry experts and craft beer aficionados.Learn about accountability on Kickstarter
- (15 days)